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New court filing shows that Meta execs agreed that Facebook was losing to TikTok
TechCrunch· 2025-05-07 18:24
Core Insights - Meta executives, including CEO Mark Zuckerberg and Instagram head Adam Mosseri, acknowledged that TikTok is outperforming Meta in the social media landscape, indicating a significant shift in market dynamics [1][2][6] Group 1: Internal Discussions on Competition - Zuckerberg described Facebook as a "challenger" that has "lost the mindshare and momentum," highlighting TikTok's ability to create a "feeling of shared context" among users [2][8] - Mosseri noted that Facebook is no longer the default discovery engine, suggesting that YouTube currently holds that position, but he anticipated TikTok would eventually surpass it [3][4] - The executives recognized TikTok's dominance in video content, with Mosseri stating that TikTok is "100% video and beating us badly," and that it is growing the social mobile market at the expense of traditional media [4][10] Group 2: User Engagement and Market Trends - TikTok surpassed YouTube in average watch time in the U.S. in 2021, and a study indicated that children aged 4 to 18 spent 60% more time on TikTok than on YouTube in 2023 [4] - Netflix has introduced a TikTok-like feature in its app, indicating a broader trend of traditional media companies adapting to the success of short-form video platforms [5] - Zuckerberg emphasized that while Facebook may have the largest user base, it is no longer the leader in time spent on the app, further illustrating the competitive pressure from TikTok [8] Group 3: Strategic Responses and Challenges - Meta executives expressed concerns about the fragmentation of the social media landscape, with many platforms competing for user attention, making it difficult for Facebook to maintain its growth [10][12] - John Hegeman, then VP of Ads, acknowledged TikTok's lead in short-form video content and creation tools, but believed Meta could close the gap by encouraging creators to use Reels [11] - The internal documents reveal a perception within Meta that Facebook is the underdog in the social media market, with TikTok's success posing a significant risk to Meta's business growth [12]
Snap一季度营收13.6亿美元 高于市场预期
news flash· 2025-04-29 20:14
Snap一季度营收13.6亿美元 高于市场预期 智通财经4月30日电,Snap一季度营收13.6亿美元,分析师预期13.5亿美元。一季度日活用户数4.6亿, 分析师预期4.5911亿。 ...
Sprout Social to Announce First Quarter 2025 Financial Results on May 8, 2025
Globenewswire· 2025-04-07 20:05
CHICAGO, April 07, 2025 (GLOBE NEWSWIRE) -- Sprout Social, Inc. (“Sprout Social”, the “Company”) (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced that it will report its financial results for the first quarter ending March 31, 2025 after market close on Thursday, May 8, 2025. The financial results and business highlights will be discussed on a conference call and webcast scheduled at 4:00 p.m. Central Time (5:00 p.m. Eastern Time) on Thursday, May ...
Sprout Social(SPT) - 2024 Q4 - Earnings Call Transcript
2025-02-26 03:04
Sprout Social, Inc. (NASDAQ:SPT) Q4 2024 Earnings Conference Call February 25, 2025 5:00 PM ET Company Participants Alex Kurtz - Vice President, Investor Relations and Corporate Development Ryan Barretto - Chief Executive Officer Joe Del Preto - Chief Financial Officer Conference Call Participants David Hynes - Canaccord Genuity Raimo Lenschow - Barclays Parker Lane - Stifel Arjun Bhatia - William Blair & Company Scott Berg - Needham Elizabeth Porter - Morgan Stanley Jackson Ader - KeyBanc Capital Markets O ...