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从媒体人到电商达人的转变 - 访九江熊羊鹿电子商务有限公司总经理张璐
Sou Hu Cai Jing· 2025-05-18 01:57
一、媒体人的呐喊:文字与镜头里的初心 1991 年,张璐出生于九江柴桑涌泉乡。大学时期,她毅然选择了新闻专业,怀揣着对真相的执着追求与对文字的热爱,开启了自己的求学之路。2008 年,刚从校园毕业的她,一头扎进了媒体行业,自此,开启了长达 8 年的记者生涯。在这 8 年里,张璐的足迹几乎遍布九江大地的每一个角落。她深入田 间地头,倾听农民诉说丰收的喜悦与种植的艰辛;她走进工厂车间,记录工人们为城市建设挥洒汗水的瞬间;她穿梭在社区小巷,关注着百姓生活中的家 长里短与急难愁盼。她用手中的笔,为那些默默耕耘、渴望发声的百姓呐喊,一篇篇饱含温度与力量的报道,传递着最真实的民生百态。她用镜头,定格 九江的山川秀美、人文风情,让这座城市的美好瞬间得以永久留存。 从媒体人到电商达人的转变 - 访九江熊羊鹿电子商务有限公司总经理张璐 走进风景优美的柴桑区泊芽湾露营基地,见到传闻已久的九江熊羊鹿电子商务有限公司总经理张璐。她以媒体人的敏锐与情怀,在电商领域开辟出一片新 天地;她凭借坚韧不拔的毅力,带领团队在风雨中砥砺前行。从初出茅庐的新闻记者,到如今在电商行业崭露头角的企业家,张璐的每一步都走得坚定而 精彩,她的故事,是一部充 ...
4月个护电商亮眼,持续看好品牌势能释放
Huafu Securities· 2025-05-13 06:22
轻工制造 2025 年 05 月 13 日 行 业 研 究 轻工制造 4 月个护电商亮眼,持续看好品牌势能释放 投资要点: 强于大市(维持评级) 一年内行业相对大盘走势 1、轻工纺服行业点评:中美贸易冲突暂缓,布局 优质低估出口——2025.05.12 2、轻工纺服行业周报:4 月出口仍显韧性,Q1 全球 AI 眼镜倍增——2025.05.11 3、轻工纺服行业周报:一季报家居营收环比改善, 个护景气延续——2025.05.05 诚信专业 发现价值 1 请务必阅读报告末页的声明 团队成员 分析师: 李宏鹏(S0210524050017) lhp30568@hfzq.com.cn 分析师: 李含稚(S0210524060005) lhz30597@hfzq.com.cn 相关报告 分析师声明 华福证券 行 业 动 态 跟 踪 卫生巾:4 月舆情事件影响逐步消退,抖音恢复快速增长。(1)天 猫平台 4 月卫生巾 GMV 同比+22%。重点本土品牌如奈丝公主 (+21%)、洁婷(+60%)、淘淘氧棉(+136%)增速较快;外资 品牌护舒宝(+17%)、高洁丝(+35%)增速较快。(2)抖音平台 4 月卫生巾 GMV ...
抖音电商代运营公司综合排名前十
Sou Hu Cai Jing· 2025-05-09 06:37
Core Insights - The explosive growth of Douyin e-commerce has led to a booming market for professional operation services, with GMV expected to exceed 3 trillion in 202X, increasing demand for comprehensive operational capabilities from brands [1] - The industry is witnessing three major trends: vertical specialization, data-driven strategies, and holistic operational layouts [1] Industry Trends - Vertical specialization is deepening, with leading agencies in sectors like beauty, apparel, and food creating higher barriers to entry [1] - Data-driven approaches are becoming core competitive advantages, utilizing tools like cloud maps and compasses for precise targeting [1] - Holistic operational strategies are required, as agencies must manage various platforms including Douyin Mall, search, and short videos [1] Leading Companies - **Xinxing E-commerce**: Recognized as a "six-star service provider," it employs a dual strategy of comprehensive operations and data platforms, achieving over 100 million GMV in a single live broadcast for a domestic skincare brand [5] - **Zhuangya**: Focused on the beauty sector, it has partnered with major brands like L'Oreal and excels in creating viral live streams with over 5 million viewers [6] - **Xinzhu Media**: Known for its "data-driven live streaming," it has developed a system that monitors over 200 data points, helping a snack brand achieve a monthly GMV of 50 million [7] - **Hubar**: The top agency in the apparel category, it offers end-to-end services and has a 92% sell-out rate in live broadcasts [8] - **Yiwang Yichuang**: A veteran in e-commerce operations, it has successfully transitioned to Douyin, achieving a 400% increase in search volume for a new product [9] - **New Seven Days**: Combines technology and content, with a system that matches influencers with an 85% accuracy rate [10] - **Mofan Luma**: Focuses on fashion, with a team of over 200 professional hosts, successfully cultivating high-potential influencers [11] - **Yali Interactive**: Specializes in interactive marketing, enhancing engagement rates significantly through gamified tools [12] - **Yanzhu Culture**: Deeply involved in the maternal and infant sector, it leverages community and live streaming to enhance user trust [13] - **Soxiang**: An integrated marketing expert, it has helped a new consumer brand achieve over 100 million GMV in three months [14] Competitive Landscape - The Douyin e-commerce operation industry has entered a phase of professional and differentiated competition, with leading agencies building competitive moats through technological barriers and resource integration [15] - Brands should focus on three key dimensions when selecting operation partners: category alignment, data capabilities, and comprehensive service offerings [15] - As Douyin e-commerce evolves into a "full-domain interest e-commerce," operation companies will transition from execution roles to becoming digital growth partners for brands [15]
76岁老篆刻家走进抖音直播间 “把鸟虫篆这股风吹得更猛一点”
Cai Fu Zai Xian· 2025-05-09 00:15
接受采访的前一天,徐谷甫在抖音直播间待到凌晨1点多。直播时,他不仅要给粉丝讲解鸟虫篆篆刻,还要 当场为前来求印的粉丝刻印。很难相信,直播间里的徐谷甫,已经是一位76岁的老人。 徐谷甫,别署谷夫、榖夫、谷父,号忍斋、城北徐公,当代中国著名篆刻家。徐谷甫从7岁开始学习篆刻,近 70年从未间断,近40年来,他专攻鸟虫篆,也是非遗"鸟虫篆"篆刻传承人。 近几年来,徐谷甫频繁往返于上海、杭州两地,做客抖音@解物旗舰店 直播间。通过直播,徐谷甫看到,越 来越多的年轻人开始喜欢篆刻艺术。与年轻人的交流,让他觉得自己焕发了新生。 从事篆刻近70年未间断 1949年9月,徐谷甫生于上海,他的家就在白云观附近。如今,白云观是上海著名的旅游打卡地之一。 到了1976年,上海沪东工人文化宫开始创办篆刻学习班,直到那时,徐谷甫终于可以正式拜师学艺。徐谷甫 正式拜的第一位篆刻老师是篆刻名家徐璞生,"徐老师是扬州派的",他的篆刻风格雍容稳健,被誉为"海上 印坛一帜"。 "徐老师后来觉得我的水平还可以,就把我介绍到钱君陶先生那里"。徐谷甫告诉记者。 徐谷甫的绘画作品 第二位篆刻老师钱君陶的名气更大,他既是鲁迅先生的学生、装帧艺术的开拓者,也 ...
浙江新华的“年轻化转型”:鼓励全员直播荐书 背后有什么考量?
Cai Fu Zai Xian· 2025-05-08 08:33
Core Insights - Zhejiang Xinhua has successfully transformed into a "young old bookstore" by embracing short videos and live-streaming e-commerce on Douyin, achieving impressive sales figures [1][3][5] - The company has initiated a "thousand-person anchor" plan to encourage all county and city stores to engage in live book recommendations, reflecting a strategic shift towards online sales [5][6] Company Background - Established in 1949, Zhejiang Xinhua has over 75 years of history and operates more than 800 chain stores with a retail space of nearly 500,000 square meters [3] - The company faced challenges with declining foot traffic and a shift towards online book retailing, prompting a need for transformation [3][5] E-commerce Strategy - The e-commerce division was officially established in July 2020, coinciding with the rise of short video and live-streaming e-commerce, particularly on Douyin [5][6] - The initial focus was on creating unique short video content to promote books, which garnered over 300,000 followers on Douyin [5][9] Live-streaming Success - The transition to live-streaming began in 2022, with the team learning the necessary skills and processes to engage audiences effectively [6][7] - A breakthrough occurred with the introduction of the "warehouse live-streaming" model, significantly increasing viewer engagement and sales [7][9] Consumer Behavior Changes - Consumers have shifted towards using short videos to discover books before making purchases, indicating a change in buying habits [9][10] - The company has recognized the importance of adapting to these new consumer preferences, leading to increased sales from 20 million in 2023 to 30 million in 2024 [9][10] Collaboration and Team Dynamics - The establishment of a dedicated new media team has been crucial for managing live-streaming operations, product selection, and business partnerships [9][12] - Effective collaboration across departments has been highlighted as a key factor in the company's success in the competitive live-streaming market [12][16] Future Prospects - The company plans to expand its live-streaming efforts, with expectations of further sales growth as the team continues to develop and refine its strategies [10][12] - The success of Zhejiang Xinhua serves as a model for other bookstores and publishers looking to adapt to the evolving retail landscape [16]
深康佳A:5月7日召开业绩说明会,投资者参与
Zheng Quan Zhi Xing· 2025-05-07 14:12
证券之星消息,2025年5月7日深康佳A(000016)发布公告称公司于2025年5月7日召开业绩说明会。 你好,谢谢你的关注。2024年,本公司彩电业务推动旗舰、大X7系列产品批量上市,打造出天镜Mini I-LED旗舰产品系列,实现了产品体系升级;本公司白电业务推动462升系列和500升系列十字四门平嵌 冰箱、全新臻彩系列洗衣机、10kg单洗自动投放洗衣机等产品的上市,拉升了产品形象;本公司PCB业 务导入双面铝基板产品,弥补了双面铝批量生产的空缺,为公司产品结构调整奠定基础。 4、问公司本期的盈利水平如何? 你好,谢谢你的关注。本公司2025年第一季度的利润总额为2.58亿元,关于公司具体的经营情况请关注 本公司披露的2025年第一季度报告。 5、问公司2024年海外业务开展的怎么样? 具体内容如下: 问:请介绍下公司2024年彩电毛利率升的主要原因? 答:你好,谢谢你的关注。2024年,本公司改善彩电业务经营业绩的具体措施如下内销方面,一是聚焦 精品打造,围绕高刷(彩电屏幕的刷新率120Hz及以上)、Mini LED等市场趋势,推行大板化(大板是指规 格在65吋及以上)策略,打造可对标行业一流的精品; ...
为什么贴吧之后再无贴吧?
乱翻书· 2025-05-07 13:39
前两月看到新闻,今年百度要重新审视贴吧。因为搜索在面对小红书和抖音的竞争里市场份额下降,需要拥有2300万个兴趣主题的贴吧来作为百度核心 UGC内容池,激活用户生成内容来补充搜索生态。 想起三年前万象大会,我当面问过时任百度MEG负责人,现在百度的内容供给消费系统主要是围绕百家号来做的,未来百度要做UGC的创作,是要用 贴吧的账户体系还是回归同一套账户体系。 当时说的是贴吧作为百度UGC的一个火种,要先保下来再慢慢的长起来。百家号还在补短板阶段,肯定先要资源集中力量办大事,先通过百家号的方 式把外部的PGC内容引进来,解决有的问题。UGC是长期、漫长的要做的事情,所以贴吧这么多年还是不停的在做,不会放弃,这个事情确实比较 难。 核心观点可概括为以下几点: 比如贴吧这个形态肯定要做很多的迭代,在用户体验上,把戾气去掉,改善吧主和吧友之间的关系。打破吧和吧之间的内容的分发的障碍,让UGC的 发帖子方便和便捷,让吧和吧之间的信息可以互通到广场上,同时贴吧优质的内容让好的内容能够发出去。 三年后看到的新闻是,百度贴吧在2025年的战略重点将放在适当减少广告,以促进老用户回归贴吧,并进行自主创作。 恰好三年前,我曾经跟 ...
巴基斯坦财政部长顾问:国际货币基金组织为巴基斯坦提供贷款的计划进展顺利,随着经济的好转,投资和支持巴基斯坦的兴趣非常高。
news flash· 2025-05-02 10:16
巴基斯坦财政部长顾问:国际货币基金组织为巴基斯坦提供贷款的计划进展顺利,随着经济的好转,投 资和支持巴基斯坦的兴趣非常高。 ...