艾华集团（603989）公告，公司与艾华新动力电容(苏州)有限公司续签《商标使用许可合同》，合同期 限自2025年6月6日起至2028年6月5日止。艾华新动力为公司控股股东湖南艾华控股有限公司的全资子公 司，构成关联关系。本次交易不构成重大资产重组，且无需提交股东大会审议。交易的商标许可使用费 按当年度合同产品销售收入计算，艾华新动力合同产品销售收入1亿元以下(含10,000万元)的部分，按照 销售收入的0.8%支付商标许可使用费；超过1亿元的部分，按照销售收入的0.6%支付商标许可使用费。 且在当年度商标许可使用费如果超5000万元的，超过部分，由双方另行协商签署协议确定许可使用费。 ...

2025.05. 22 爱企查App显示，近期，麦当劳公司申请注册多枚"ba da ba ba ba"商标，国际分类包括食品、餐饮住 宿、厨房洁具等，当前商标均为等待实质审查。值得一提的是，2014年，该公司曾申请"声音商标 BA DA BA BA BA"商标，国际分类包括食品、方便食品、健身器材等，目前商标状态显示无效。 据悉，"ba da ba ba ba"为麦当劳经典旋律歌词，被粉丝称为"麦门魔性神曲"，近期王楚钦对该旋律 进行了重新演绎。 微信编辑 | 苏小 推荐阅读 中方正告：必将付出沉重代价！ ...

Group 1 - The core point of the news is that Chongqing Beer has successfully registered the "Mountain City Beer" trademark, which is part of its routine management and protection of its trademark assets [2] - The trademark registration was conducted by Carlsberg Chongqing Beer Co., Ltd., a subsidiary of the listed company Chongqing Beer, which has registered a total of 9 "Mountain City Beer" trademarks this year [2] - The trademarks are classified under category 32, which pertains to beer beverages, with application dates set for May 29, 2024, and September 30, 2024, and registration announcement dates for April 14, 2025, and April 28, 2025 [2] Group 2 - The attention surrounding the "Mountain City Beer" trademark is linked to ongoing distribution disputes between Chongqing Beer and its affiliate Chongqing Jiawei Beer Co., Ltd., primarily focused on the distribution agreement rather than trademark ownership [3] - The historical context includes a joint venture established in 1997, where Chongqing Beer became the major shareholder, and subsequent changes in ownership and operational structure leading to the current disputes [3] - The disputes intensified in 2024, with Chongqing Jiawei accusing Carlsberg of monopolizing the "Mountain City" brand and Chongqing Beer countering that Jiawei was attempting to leverage public opinion to gain control over the brand post-2029 [3] Group 3 - As of March 14, 2023, Chongqing Beer lost a first-instance court ruling regarding the distribution dispute, which ordered the company to pay approximately 353 million yuan to Chongqing Jiawei, and Chongqing Beer has since appealed the decision [4]

Group 1 - KFC International Holdings LLC applied for the trademark "Calm Thursday" on May 2025, classified under convenience food [1] - The application was filed on April 17, 2025, and is currently awaiting substantive examination [1] - The "Calm Thursday" trademark application is seen as a defensive strategy to prevent imitation of the existing "Crazy Thursday" marketing campaign [3] Group 2 - The "Crazy Thursday" campaign has been a fixed marketing activity for KFC, offering special discounts every Thursday since at least August 2018 [2] - The campaign gained significant popularity after a pivotal moment in May 2021, when a viral post introduced the "Crazy Thursday" phrase, leading to the development of "Crazy Thursday literature" [2] - In 2022, KFC successfully registered the "Crazy Thursday" trademark in the restaurant and accommodation category, but faced challenges in other categories due to third-party registrations [3]

亚马逊标题规则将大改？此前有不少卖家收到亚马逊的问卷，内容和产品标题结构调整有关，具体是将传统标题调整为两段式结构，以助于更有效更清晰地 展示产品信息。 对于两段式标题，亚马逊也给出了详细的说明，主要是将传统标题拆分成以下两个部分： ①清晰简洁的标题：重点关注基本识别要素，比如品牌、产品类型、型号/风格、口味、尺寸、变化等； ②产品亮点：突出显示产品的独特优势、特点和竞争优势。 与冗长杂乱、搜索页面展示不全的传统标题相比，两段式标题具有更好的可视性，能清晰地突出核心产品信息（如产品的独特卖点优势等），还能精准搜 索，让消费者更易找到并了解产品。 据业内预测，两段式标题新规可能在Q2-Q3全面铺开，卖家可考虑提前布局抓住流量。不过，布局的同时也要注意合规问题，比如今年1月份正式生效的标 题新规： 1.对于大多数商品分类，商品名称不可超过200个字符（包括空格）； 2.商品名称不可包含促销用语，如"free shipping"或"100% quality guaranteed ."； 3.商品名称不可以使用特殊字符，如：!、$、?、_、{、}、^、¬ 和 ¦，除非这些字符是品牌名称的一部分； 4.商品名称中词和词 ...

Core Viewpoint - The "Gonggang No.1 Milk" product from Shenzhen Morning Light Dairy is facing consumer skepticism regarding its claim of being supplied to Hong Kong, with many questioning whether the branding is misleading rather than indicative of actual supply to the region [1][3][9]. Group 1: Product and Branding - "Gonggang No.1 Milk" is available in two packaging types: one with a TM mark indicating a trademark application and another registered trademark version [1]. - The brand claims to have a historical supply of milk to Hong Kong dating back to the 1970s, but current availability in major Hong Kong supermarkets is unverified [3][4]. - The product was launched in 2017 to commemorate the 20th anniversary of Hong Kong's return to China, with marketing emphasizing its quality and historical ties to Hong Kong [4]. Group 2: Trademark and Legal Issues - The trademark "Gonggang" has been registered, but there are concerns about its potential to mislead consumers regarding actual supply to Hong Kong [9][10]. - Legal disputes have arisen over the use of the term "Gonggang," with previous cases highlighting the challenges of trademarking terms that imply geographic origin [10][11]. - The company has faced scrutiny for potentially misleading advertising practices, which could lead to administrative penalties if found in violation of advertising laws [12]. Group 3: Consumer Perception and Market Impact - Consumers often associate "Gonggang" products with higher quality due to differing standards between Hong Kong and mainland China, leading to heightened expectations [7]. - The controversy surrounding "Gonggang No.1 Milk" is part of a broader trend of consumer dissatisfaction with brands that may use misleading marketing strategies, similar to other recent cases [13]. - Regulatory bodies are beginning to address these issues, indicating a potential shift in policy to prevent misleading branding practices in the food industry [13].

Core Viewpoint - The controversy surrounding Shenzhen Chenguang Dairy's "Gonggang Yihua" milk highlights the issue of misleading marketing practices related to trademark registration, as the product is not actually supplied to Hong Kong despite its branding suggesting otherwise [2][3]. Group 1: Company Overview - Shenzhen Chenguang Dairy has over 40 years of history and has been recognized as the "largest fresh milk exporter" in China [2]. - The company has made multiple attempts to register trademarks related to "Gonggang," with only "Gonggang Yihua" successfully registered, while others were rejected [3]. Group 2: Trademark Issues - The term "Gonggang" is often associated with higher quality products, leading to potential consumer deception when companies use it without actual supply to Hong Kong [2][3]. - A total of 123 trademarks related to "Gonggang" have been found, but most applications have been rejected, indicating a trend of companies attempting to exploit trademark regulations [3]. Group 3: Regulatory Implications - The incident underscores the need for stricter verification of product claims during trademark registration and marketing to protect consumer rights [4]. - Regulatory bodies are encouraged to enhance trademark examination and consumer protection mechanisms to identify and address misleading marketing practices [4][5]. Group 4: Market Trends - There is a growing intolerance in the market for misleading marketing practices, as consumer awareness and rights protection improve [5]. - Companies are urged to adopt honest marketing strategies and avoid deceptive practices to maintain consumer trust and ensure long-term success [5].

"供港"牛奶实际不供港？又一企业被曝玩商标文字游戏。 据《中国消费者》报道，日前，多位消费者向投诉平台反映，深圳市晨光乳业有限公司（以下简称"晨 光乳业"）生产的"供港壹号"盒装牛奶实际并未供应香港，打商标注册擦边球，存在误导消费者的嫌 疑。 目前仅一个"供港壹号"商标注册成功 国家知识产权局商标局中国商标网信息显示，晨光乳业从2014年开始申请"供港"相关商标，包括"供 港""供港壹号""直供港""供港贰号""供港之星等，据记者不完全统计，晨光乳业申请的"供港"商标记录 达33条，直到2023年该公司仍在尝试申请供港相关商标。 | 15 | 745555551 | 32 | 2023年10月13日 | 供语 壹号 | 四公園平六元米町中京級 | | --- | --- | --- | --- | --- | --- | | 16 | 74549327 | 29 | 2023年10月13日 | 供语 壹号 | 深圳市层光乳业有限公司 | | 17 | 74180458 | 32 | 2023年09月19日 | 供港 | 深圳市昌光乳业有限公司 | | 18 | 74176647 | 29 | 2023年09月 ...

5月11日，汇源果汁通过公众号发布《关于网络谣言的严正声明》称，网络上关于汇源果汁"走向末路、 又被资本耍了、悲剧"等多篇唱衰汇源果汁言论，均为不实信息，是恶意夸大事实、抹黑汇源果汁、诋 毁民营企业及民族品牌的阴险行为。 据了解，事件起因是日前国中水务发布公告，拟终止对于汇源果汁的收购事项，进而引发舆论关注与猜 测，部分自媒体发文指出汇源果汁再次陷入资本运作困局。值得关注的是，国家知识产权局商标局中国 商标网显示，除了"汇源"是商标以外，"汇源100%""汇源NFC"均为注册商标名称。 果汁王者 国中水务曾称将收购汇源 资料显示，汇源果汁成立于1992年，一度是国人心中的果汁代表品牌。 2021年，汇源从港交所退市，并破产重整。 到了2022年，汇源果汁的发展有了新的起色。当年7月，北京市一中院裁定批准汇源重整计划，文盛资 产作为重整投资人注入16亿元资金。在官方公告中，文盛资产称"其中部分资金用于支付汇源破产费用 和偿还小额债权，90%以上资金用于汇源的生产经营升级和强化"。重组后的汇源果汁也重新迎来销售 增长，文盛资产许诺"力争三到五年内实现A股上市"。可见，文盛资产对于汇源果汁后续的发展仍充满 信心。 ...

目前，浙江省温州市市场监管局作为违法产品生产地监管部门对上海美宝进行了立案处罚，最终罚 款15万元，没收涉案侵权产品和侵权标识、铭牌。江苏、四川、江西、山西、湖北、贵州等地市场监管 部门分别对8家销售主体依据商标法进行了处理，彻底摧毁了该侵权假冒产品产销链条，取得了较好的 执法效果，维护了企业合法权益。 科技进步，商标保护有新课题 互联网时代催生了商标保护新课题。"苏凝牌饮料柜在网络销售平台上称'全国联保苏宁售后'，让 消费者产生混淆，误以为该饮料柜是在苏宁平台上售卖的。"上海段和段（南京）律师事务所高级合伙 人瞿东亮告诉记者，在未获得授权的情况下，被告程某及成立的电器厂、销售批发商行，使用与苏宁易 购相似的"苏凝"商标进行产品销售并获利，对此，他们综合运用商标行政确权和民事侵权程序进行双重 打击、源头遏制，从源头上制止了侵权行为，不仅将生产商、销售商、商标权利注册人共同作为被告一 并打击，还将程某恶意注册的"苏凝"商标予以无效处置。 为贯彻落实"品质江苏"建设行动部署，提高企业维权能力水平，近日，省市场监管局指导省商标协 会组织开展"加强商标保护 护航高质量发展——庆祝第九个中国品牌日"主题活动，启动成立江 ...