旅客在"中原铁道·大河之南号"特色旅游列车前合影。 王 玮摄（影像中国） 三乐旅游铁路的主题列车内，小朋友在体验人工智能拍照 打卡。 袁永东摄（影像中国） 中央经济工作会议提出，创新多元化消费场景，扩大服务消费，促进文化旅游业发展。 作为打造消费场景的创新之举，特色旅游专列通过升级硬件设施、提供悉心服务、编排特色活动， 将"路程"变为"旅程"，成为文交旅融合的新潮流。今年全国铁路已开行旅游列车600余列，同比增长超 20%。近日，记者登上三列旅游专列，感受充满魅力的旅行体验。 ——编 者 河南"中原铁道·大河之南号"主题列车—— 融合中原文化 刷新旅行体验 本报记者 张 驰 "祝你生日快乐……"鲜花装扮暖黄色的车厢，飞驰的列车外，山峦间云彩飘逸，晚霞灿烂。这是一场旅 游专列上的集体生日会，有美景和蛋糕，还有欢笑和祝福，67岁的旅客董卫平感到十分温馨。 董卫平乘坐的"中原铁道·大河之南号"，是由中国铁路郑州局集团有限公司打造的河南首列特色旅游列 车。4月20日，"中原铁道·大河之南号"首趟跨省线路开行，从郑州出发，开启云贵之旅。 列车经理马踏川介绍，"中原铁道·大河之南号"的外观设计以黄河为核心元素，融合黄河" ...

以下文章来源于旅界 ，作者需要铂金包的妈咪 旅界 . 跟踪时代浪潮，讲述文旅商业好故事。 本文来自微信公众号： 旅界 （ID：tourismzonenews） ，作者：需要铂金包的妈咪，题图来自：视 觉中国 今年端午，我一个铁闺蜜蓓蓓提前三个月请好了四天年假，拼出整整九天长假，就为了一件事： 去西班牙旅游。 说到这次她期待已久的旅程，那还真是挺拼的，不仅完全没有躺平，还打卡了一大堆我听都没听过的 地方。 比如，起初我以为她要去巴塞罗那看高迪建筑、阿尔罕布拉宫冥想。 结果，她在闺蜜群里发来一张照片，说是什么巴塞罗那海滩上的"四个盒子"雕塑。 啥？ 对。你没看错。它就叫四个盒子。 这可不是随便的四个盒子。 它是四个生锈的立方体钢块，堆叠成一个雕塑，高高竖起，像个破旧的信号塔。 反正关于这个景点，我闺蜜朋友圈文案只有又飒又冷的一句话："荒凉感，是欧洲的B面。" 而我虽然留学时没少跑巴塞罗那，但这题明显超纲了，只好一脸懵圈地问她："亲，这到底哪儿啊？" 过了一会，蓓蓓淡淡地来了一句："这叫受伤的星星" （L'Estel Ferit） ，德国艺术家设计的，著名废 墟风打卡点，小红书上老火了！" 我半信半疑，打开小红书一 ...

5月26日，宁夏中卫沙坡头的星空下，摇滚诗人许巍的歌声与捷途方盒子的引擎轰鸣声声交织成一场独特的越野文化盛宴，捷途方盒子大会在此 启幕。这场融合了产品发布、用户生态与越野文化的盛会，不仅见证了2025款捷途山海T1以13.49万元起的亲民价格上市，更标志着捷途汽车通过深 耕"旅行+"战略，成功开创并引领了中国越野方盒子这一全新品类的发展方向。 当全球汽车产业的目光聚焦中国，捷途汽车以敏锐的市场洞察给出了差异化答案。70多年前，世界第一辆方盒子诞生，凭借硬派造型与强悍越野能力成 为独特品类。70年后的今天，捷途汽车以"旅行+"战略为基石，将方盒子从专业越野的小众圈层推向大众消费市场，实现了"越野平权"的革命性突破。 从0到1，捷途定义中国越野方盒子新品类 这一战略的成效直接反映在销量上：捷途汽车销量实现两年三级跳——2022年销售18.0万辆，2023年跃升至31.5万辆，2024年突破56.8万辆，国内市场 增速高达93.6%，远超行业平均水平。在方盒子细分领域，捷途旅行者全球累计销量超26万辆；2025年3月上市的捷途自由者首月销量即达11158辆，成为首 款上市即月销破万的中国方盒子车型。山海新能源序列更 ...

Core Insights - Airbnb is expanding its offerings beyond accommodation to include local experiences and services, aiming to enhance user engagement and connection with local cultures [3][12][69] - The new services address the common pain point of inadequate hospitality in vacation rentals, with initial offerings including private chefs, photography, and wellness services [5][12][72] - The company is focusing on high-frequency local living experiences to drive engagement, especially as international travel from China is on the rise, with a reported 25% increase in bookings [20][76] Service Offerings - Airbnb has launched ten categories of services, with most starting below $50, featuring professionals like Michelin-star chefs and personal trainers [5][72] - The service aims to provide convenience and enhance the overall travel experience by allowing users to book local services directly through the app [5][12] Experience Projects - The experience offerings are designed to connect travelers with local culture through unique activities, available in over 650 cities globally [12][20] - Experiences include culinary tours, outdoor activities, and art workshops, emphasizing the importance of local insights and connections [15][20][68] - The company aims to create deep connections between travelers and local communities, moving away from superficial tourist experiences [19][69] Market Trends - There is a growing trend among Chinese travelers towards interest-driven travel, with a focus on food, culture, and nature [20][76] - Airbnb's research indicates that 95% of Chinese travelers are likely to book experience projects during their trips, highlighting a significant market opportunity [76] Strategic Goals - Airbnb's strategy includes enhancing user engagement through innovative service offerings and experiences, aiming to redefine the travel experience [69][75] - The company is focused on integrating these new offerings into its existing platform to improve user experience and satisfaction [73][75] - Future growth is expected to come from expanding service and experience offerings, which are anticipated to positively impact core accommodation bookings [75][76]

Core Insights - The luxury travel market continues to grow despite global economic fluctuations, with luxury travelers planning an average of 8 leisure trips per year in 2025, including 3 international trips, and over half of respondents indicating an increase in travel budgets compared to 2024 [1][4] Group 1: Emerging Trends in Luxury Travel - High-net-worth travelers are moving away from traditional luxury services and seeking deeper travel values, emphasizing emotional resonance and personalized experiences [4][6] - The phenomenon of "Beige-fication" is a concern, as nearly 70% of respondents believe modern luxury hotels have lost their unique charm due to over-standardization, with 75% refusing to pay for lackluster luxury accommodations [4][6] - "Moments that resonate" are becoming the new currency in luxury travel, with over 80% of luxury travelers valuing deep emotional connections over material possessions [6][8] Group 2: Customization and Cultural Immersion - Personalization is now a core standard of luxury experiences, with over 90% of luxury travelers believing that the perfect journey should be worry-free yet intricately crafted [8][10] - Cultural immersion is a significant demand, with over 90% of respondents considering it essential, and 71% planning multi-generational trips in 2025, indicating a growing market for heritage hotels [10][12] Group 3: Loyalty Programs and Brand Connection - The value of customer loyalty programs is increasingly recognized, with 82% of luxury travelers viewing them as crucial for hotel quality, and nearly two-thirds stating that past excellent experiences influence their choices [12] - Loyalty programs are evolving beyond transactional attributes to foster emotional connections, emphasizing personalized experiences and consistent quality [12]

旅行，常被视为生活的暂停，似乎只要走得够远，生活的褶皱就能被熨平。正如阿兰·德波顿在《旅行的艺术》所言："人类不快乐的唯一原因是他不知道 如何安静地待在他的房间里。" 对于作家而言，旅行不仅激发着Ta们的创作；有时，它本身就是作家的创作母题。伯希和与吴哥窟；柏瑞尔·马卡姆与肯尼亚；保罗·索鲁与印度……文学 史上可以数出不止一个耀眼的名字，与"旅行文学"紧紧捆绑在一起。 Ta们将旅行拆解成食物的味道、风景的律动、相遇的火花，让我们一面在纸上神游，一面向往着下一次的旅行。这些文字也提醒我们，真正的旅行写作不 是对风景的简单复刻，而是通过个人视角重建与世界的对话。 但在这个随时可以获得旅行打卡攻略的时代，我们为何还需要书写风景？当手机镜头能瞬间定格画面，文字又该如何保存更深刻的体验？新周刊邀请到历 史学者罗新、作家刘子超和杨潇，围绕"什么样的旅途，值得写下"展开讨论，探寻在景观日益符号化的当下，我们依然选择记录旅行的意义。 一、值得写下的旅途 钟毅：想问几位老师，最近的一次旅行是去往哪里？ 刘子超：我旅行一般分"大年"和"小年"。大年出去的时间比较久，今年是小年，因为到现在只去了一趟韩国。韩国同属东亚文化圈，很多社 ...

北京时间 2025 年 5 月 20 日美股盘前，$华住集团-S.HK$华住酒店.US发布了 2025 年 1 季度财报，整体来看，酒旅景气度持续向下背景下华住的各项核心经营指标 仍在变差，但亮点在于通过组织架构的精简、特许经营轻资产模式占比提升，公司在费用投放上得到了比较好的管控。 具体来看： 1、量价齐跌，酒旅景气度持续向下 。从最核心的经营指标每间可售房收入（RevPAR）看，一季度华住每间可售房收入为 208 元/晚，同比下降 4%， 创 2023 年 疫情恢复以来新低。量价拆分来看，客单价和入住率两个驱动因素均同比走低，其中价格的下滑是导致 RevPAR 走低的主要原因 。根据公司在电话会交流的信 息，虽然一季度私人的休闲旅游需求强劲，但宏观经济压力下商务需求疲软，使得酒店生意的整体创收能力仍在走弱。 欧洲酒旅市场整体复苏下，入住率提升明显。带动平均单间收入达到 65 欧元/晚，同比增长 12%，超出市场预期，不过海外业务的体量较小（占比不到 20%）， 对集团整体影响并不大。 2、高速开店，持续抢占市场份额 。虽然国内酒旅景气度持续下滑，华住的开店节奏却并未放缓。华住本季度合计新开酒店 695 家 ...

与此同时，全新「爱彼迎体验」通过深度文化、美食、户外活动等多元项目，帮助用户"像当地人一样生活"。全球调研显示，近95%中国用户旅行时会预订 体验项目，且60%将"原汁原味"作为重要标准。 夏季出境游趋势显示，中国用户搜索热度同比激增超2倍，亚太地区尤其日本、韩国热度增长超3倍，Z世代搜索活跃度同比增近3倍。四大趋势凸显深度旅 行需求：以"食"为先的意大利博洛尼亚搜索量同比飙升20倍；日本濑户内艺术节带动高松热度增3倍；韩流演唱会拉动仁川、高阳搜索量暴涨；日本熊野古 道徒步与意大利撒丁岛水上运动搜索量分别增长近4倍和6倍。 孔直秋表示，爱彼迎致力于打造"旅行全能生态"，让用户无论身在何处都能感受"家"的自在，进一步融入生活方式。 调研显示，超80%中国受访者希望预订房源时同步添加服务，其中Z世代与家庭用户需求尤为突出，上门私宴、摄影、SPA等服务成热门之选。 【环球网科技报道 记者 王楠】 5月21日，爱彼迎宣布推出全新产品战略，以"不止于住宿"为核心，通过「爱彼迎服务」与「爱彼迎体验」两大创新板块，结 合一站式App升级，助力旅行者从"住得好"迈向"玩得深"，正式开启深度旅行时代。 爱彼迎中国业务负责人孔直 ...

Core Insights - Airbnb is launching a new product innovation called "Airbnb Services" and an upgraded "Airbnb Experiences" to enhance travel experiences beyond just accommodation [1][3] - The new offerings aim to redefine Airbnb's role in travel, shifting from merely booking stays to planning entire journeys, catering specifically to the desires of Chinese travelers [1][3] Group 1: Airbnb Services - The newly launched "Airbnb Services" includes a variety of offerings such as meals, massages, and photography, with over 80% of Chinese respondents expressing interest in adding services when booking accommodations [3] - The top five most popular service categories among Chinese travelers are private dining, simple meals, photography, massages, and spa treatments, reflecting their preferences for food, photography, and wellness [3] Group 2: Airbnb Experiences - The redefined "Airbnb Experiences" encompasses cultural activities, culinary tours, cooking classes, and outdoor adventures, allowing travelers to connect deeply with their destinations [5] - Nearly 95% of Chinese respondents indicated they would book experience projects while traveling, with 60% prioritizing "authenticity" in their search for experiences [5] Group 3: Trends in Chinese Travelers - There is a significant increase in outbound travel searches from Chinese travelers, with a growth rate exceeding 200% year-on-year, particularly in the Asia-Pacific region, with Japan and South Korea seeing over 300% growth [7] - The primary motivation for Chinese travelers is experiencing local cuisine, with searches for Bologna, Italy, skyrocketing nearly 2000% due to its association with authentic pasta [8] - Cultural consumption is on the rise, with younger travelers willing to spend on artistic experiences, as evidenced by the increased interest in events like the Setouchi International Art Festival [8] - The popularity of K-pop and related events has led to a surge in searches for destinations hosting concerts, with some locations seeing increases of over 4000% [9] - Nature and outdoor activities are driving travel trends, particularly among Gen Z travelers, with destinations like Kumano Kodo in Japan experiencing nearly 400% growth in interest [10]

旅客到达杭州机场后，可以通过微信小程序或机场相关服务柜台，实现多渠道便捷下单。服务柜台 分别位于T3出发大厅9号门斜对面顺丰速运柜台和T4出发大厅J值机岛东侧顺丰速运柜台，价格为首件 50元/件，续件20元/件。线上线下融合的服务模式，让旅客可以根据自身需求灵活选择办理方式，享 受"随时预约、随地办理"的便捷寄送体验。 "这项服务很不错！"来自广州的旅客方先生办理完手续后说，"行李寄送以后，我也能解放双手， 更好地去玩一玩。" 本次推出的"轻松游"行李寄送服务，创新构建"行李跟人走"动态多场景托运体系。该服务突破了传 统静态寄存的局限，实现了机场、酒店、景区和高铁站之间的行李智能流转，为旅客提供"一达三通"的 便捷体验。 旅客只需在杭州机场T3、T4航站楼的"轻松游"服务柜台办理简单手续，即可将行李直接寄送至杭 州市区酒店、高铁站或指定景点。这项创新服务让旅客在下机后能够轻装出行，直接前往目的地，而无 需随身携带行李。对于需要换乘高铁的旅客，"轻松游"更是实现了"空铁联运"的无缝衔接，大大提升了 出行效率。 近日，杭州机场联合顺丰速运推出的"轻松游"行李寄送服务，通过高效、便捷的行李托管与转运服 务，让旅客彻 ...