年轻人拥抱非遗，非遗能否为他们带来更好的生活？中青报·中青网记者对话多位非遗传承人、青年传 播者、文旅行业从业者等，探究如今的非遗"新"传人们，传承动力从何而来？ 青年自媒体创作者"江寻千"。受访者供图 "华夏拥有上下五千年的悠久历史，在漫长的千年时光中，时间会带走很多东西，而那些时光无法带走 的珍宝，正是我们的非遗。"这个95后姑娘如是说。最近，在第九届中国成都国际非物质文化遗产节 上，江寻千分享用短视频"助力优秀传统文化焕发新生"的心得。 本届非遗节汇聚来自60多个国家和地区的600余个非遗项目，邀请国内400余名非遗代表性传承人同台展 示展演展销。 青年自媒体创作者"江寻千"，为了掌握国家级非遗代表性项目"打铁花"的技巧，曾专程去河南省确山县 拜师，成为确山打铁花第七代传人。 "非遗的衰落，源于与现代生活的脱节，许多年轻人对其一无所知，甚至未曾目睹。小时候未曾接触， 长大以后自然也不会主动探寻。所以我站在观众的角度，尊重他们的喜好，并以他们乐于接受的方式表 达，往往能取得更佳的传播效果。" 江寻千认为，在传播过程中，最为关键的是：真实的体验与真诚的分享。"短视频如同宣传非遗的强劲 东风，然而对于未曾接触 ...

美国博主詹森向巴陵戏刀马旦演员学习。 看到巴陵戏演员们舞枪弄棒、身手不凡，取得跆拳道"黑带"的美国博主詹森与巴陵戏武生们进行了后空 翻的互动，"我很喜欢这个表演"。 在张家界，博主们还体验了土家族织锦和传统农耕，日本博主"加藤在中国"被织锦上的色彩和图案深深 吸引："真是太美妙了，传统手工很了不起。" 在"湘北门户"岳阳学非遗技艺、登岳阳楼、看大熊猫，品岳阳烧烤、小龙虾，感受"江湖之城"的古今碰 撞；在"三千奇峰"张家界打卡电影《阿凡达》的取景地，体验森林康养和农耕文化，感受山水与人文的 和谐共存。近日，18位来自美国、日本、韩国、加拿大、马来西亚的网红博主，在湖南的岳阳和张家界 进行深度体验游。本次活动由湖南省文化和旅游厅主办。他们总计有6000多万粉丝，制作的系列直播和 多个短视频吸引了众多粉丝关注。 参加活动的博主平均年龄25岁，充满好奇心，追求新鲜体验。岳阳中华大熊猫苑有10只大熊猫，来自美 国的哈丽娅拿起相机拍个不停，兴奋地说："这是我第一次来到中国，也是我第一次亲眼见到大熊猫！ 大熊猫是我最喜欢的动物，真是太酷了！" 早就对张家界充满向往的韩国博主小方说，张家界在韩国的名气非常大。带父母到张家界旅 ...

2025年6月18日下午， 我赶赴亦庄参与京东一年一度的618媒体开放日。 其实，来之前，我特别担心今年京东公布一组难看的数据。或者，如果数据太难看，干脆略过数据谈趋势。 众所周知，2025年的经济大环境，下行压力很大，像块压在所有人胸口的石头。开年起，行业论坛里、咖啡间的私谈中，满是对消费市场的叹气声 ——"经济下行压力这么大，618能好到哪去?" 做了20年媒体，见过行业周期起伏，可今年618前的悲观情绪，还是让我忍不住捏把汗。 直到京东甩出数据，那些冰冷数字突然有了温度：4K-6K手机成交量涨50%，意味着消费者还是愿意为好产品买单;AI笔记本成交额增长151% ，说明创新 真能点燃热情;999元空调销售额飙升120% ，这背后是多少家庭精打细算换家电的烟火气;超市孕期营养卖涨170% ，藏着新生命到来的期待;外卖2500万单 日订单，是打工人加班夜的一口热饭、年轻人周末懒宅的便利…… 京东的数据还显示，县域农村地区，订单量、购物用户数同比增幅超130%、140%，家用电器是成交额最高品类，珠宝首饰为成交额增速最高品类，，尽 显消费多元活力。 从业二十年，最懂"信心比黄金贵"。这些数据不是简单的增长，是 ...

□ 本报记者 贾淘文 五颜六色的彩漆滴入水中，随着水波自然散开或人工轻微搅拌后，一把素扇缓缓沉入水中或旋转，或轻 摇，在水波荡漾间，扇面上呈现出独一无二的绚丽图案……如今，制作非遗漆扇已经成为景区打卡、亲 子互动、非遗推广等活动中的热门选项之一。非遗漆扇能够快速火爆"出圈"，既展现出传统文化的生机 与活力，也让越来越多的人了解了中国漆艺文化的内涵与魅力。 某知名漆器髹饰技艺传承人在接受记者采访时表示，近两年，制作非遗漆扇的体验项目非常火爆，从最 早的非遗工坊文化推广，逐渐成为了旅游景区的特色经营项目。传统漆扇的制作流程复杂，涉及多种工 艺，对普通消费者来说，想要掌握这些技术实在是难上加难。而网红漆扇由非遗漆艺结合现代审美、工 艺演变而来，是对非遗漆艺技艺的一种创新传承和发展。将彩漆滴入水中进行创作的方式，在传统漆艺 制作中被称为"漂漆"，也叫"漂流漆"，创作传统漆画的时候经常会用到这种技法，制作出的成品有着自 然变幻的肌理和云水相融的艺术感。 然而，就在非遗漆扇深受广大消费者喜爱的同时，也出现了经营不规范的问题，存在安全隐患。 该传承人说："前一段时间我专门走访了一些制作非遗漆扇的店面，发现了一件令人担忧的事 ...

Core Viewpoint - The 31st Beijing International Book Fair showcases Hong Kong's intangible cultural heritage, emphasizing the vibrant local culture through various exhibits and performances [1][8]. Group 1: Cultural Exhibits - The Hong Kong pavilion features the theme "Strolling through Hong Kong: Intangible Heritage and Urban Memory," allowing visitors to experience the local culture through food and performances [1][8]. - Notable exhibits include traditional Cantonese opera headdresses crafted by artisan Zhou Yanyun, who began her journey in this art form at the age of 50 [1][3]. - The pavilion also highlights the craftsmanship of Hong Kong-style milk tea, with artisan Xie Zhongde demonstrating his skills, having won second place in a local milk tea competition [3][5]. Group 2: Artisan Contributions - Bamboo artist Lin Jiayu, a disciple of a 95-year-old master, showcases her bamboo steamer creations, emphasizing the cultural significance of dim sum in Hong Kong [5][7]. - Lin Jiayu's work has gained recognition, with her bamboo steamer inspired by the Tsim Sha Tsui Clock Tower being sold for 40,000 HKD, marking a significant milestone in her career [5][7]. Group 3: Community Engagement - The Daxing Fire Dragon Dance, recognized as a national intangible cultural heritage, is featured prominently, illustrating the community's involvement in preserving cultural traditions [8]. - Curator Zhou Wanmei emphasizes that Hong Kong's intangible heritage is integrated into daily life, from tea culture to community festivals, reflecting the city's vibrant spirit [8].

每一个年龄段的消费人群，都有各自年龄段鲜明的消费偏好："00"后最关注数码3C类产品，偏好TOP3品类是有线耳机、平板电脑和键盘；多数"80后"已经 为人父母，侧重于婴幼儿用品消费，偏好TOP3品类是奶瓶奶嘴、婴童纸尿裤和儿童餐具；"银发族"吃喝、健康都不放松，偏好TOP3品类是厨房储物器皿、 蛋类和盖白染发膏。 随着"以旧换新"国家补贴和京东外卖百亿补贴首次加入，补贴力度加大，消费者更愿意在手机、家用电器等品类更换新品。京东零售相关负责人表示，今年 京东618可多重补贴叠加，带动多个品类实现销售爆发，手机通信、家用电器、粮油调味销售分别同比增长88%、161%、138%。其中，4000到6000价格段手 机成交量同比增长50%。 作为京东第22个618，今年通过更大力度的优惠、更有保障的品质、更加优质的服务、更加有趣的玩法以及更为广泛的覆盖，为消费者带来全方位的体验升 级。 数据显示，国潮商品受到消费者更多青睐，TOP100品牌中有超七成是中国品牌，"AI元素""非遗元素"产品搜索量同比分别增长超120%、270%。其次，下沉 市场消费活力十足，县域农村地区订单量同比增长超130%，用户数同比增长超140% ...

6月18日，由中国酒业协会、四川省酒业协会主办，剑南春集团、绵竹酒业集团、德阳市酒业协会、绵竹市酒业协会承办的2025四川国际美酒博览会（以下 简称酒博会）盛大开幕。活动首次创新采用"1+1"双会场，将展销活动植入老街和广场消费场景。而以"中国非遗年"为背景，川酒"六朵金花"非遗传承人搭 乘酒博会东风，携手共盟、向世界发布"非遗传承匠心酿造"宣言。 四川国际美酒博览会是第一个用美酒命名的酒博会，今年首次在绵竹白酒核心产区举办。与前两届不同，本届酒博会将在6月18日~6月22日为消费者奉上一 场又一场集味觉盛宴、文化体验与消费狂欢于一体的年度酒业盛事。 "天益老号"老烧坊所在的剑南老街，是绵竹当地知名的商业街区。主展场剑南春老街充分融合"国际视野+本土特色"，以场景化、体验式的展陈方式打造了 名酒特展区、国际综合酒品区、四川会馆美酒展区、国内综合精品区及绵竹酒业特色区五大功能板块，涵盖白、啤、葡、黄、露以及国际蒸馏酒等6大品 类。 《每日经济新闻·将进酒》记者在老街牌坊前的展板上看到，此次参展的有来自全球10多个国家及地区的超百家知名酒企，包括五粮液、泸州老窖、郎酒、 剑南春、舍得、水井坊等"六朵金花"为代表的 ...

Core Viewpoint - The 2025 Sichuan International Wine Expo highlights the importance of cultural heritage in the liquor industry, showcasing the innovative practices of Wuliangye in preserving and promoting traditional brewing techniques while integrating modern technology [2][4][6]. Group 1: Event Overview - The expo features a "1+1" dual venue layout, creating diverse consumption scenarios with five major exhibition areas, including Chinese liquor, Sichuan liquor, international wines, and distilled spirits, attracting over a hundred renowned liquor companies from more than ten countries [4][6]. - Wuliangye's "Fourth Wuliangye and Beauty Culture Festival" was awarded as one of the "Top Ten Innovative Marketing Examples for Sichuan Baijiu Brands for 2024-2025" [2][4]. Group 2: Cultural Heritage and Innovation - The event emphasizes the significance of traditional brewing techniques as a national intangible cultural heritage, with Wuliangye representatives and other national heritage inheritors declaring their commitment to preserving these techniques [6][8]. - Wuliangye's technical advisor, Zhao Dong, discussed the company's efforts in integrating modern technology with traditional brewing practices, focusing on policy, platform, talent, and management to ensure the sustainable transmission of intangible cultural heritage [6][8]. Group 3: Talent Development and Training - Wuliangye has established multiple systems for the management of intangible cultural heritage representatives and has built a national high-skilled talent training base, producing 89 national-level talents and 72 provincial-level talents [8]. - The company is expanding the expression and display of intangible heritage, including the release of a comprehensive lineage of 28 representative inheritors of Wuliangye's traditional brewing techniques [8]. Group 4: Future Outlook - Wuliangye aims to continue as a leader in the active transmission of intangible heritage, linking cultural empowerment with industry development, and creating new ways to express and disseminate cultural heritage [9].

眼下"618"购物节正热 各大电商平台纷纷"上新"的同时 生活的每个角落也在"焕新" 家装、出行、文旅、养老…… 多点开花的消费场景里，藏着信心与活力 这张长图，带你打卡消费新场景 ↓↓↓ (21 T 可以多备点货了! 截至2025年5月末 农业银行个人经营类贷款余额2.81万亿元 较年初新增3179亿元 成功获批我行 听说年底这片就交房了 很快我们就可以住上新房子啦 5年期以上首套房利率 2025年5月7日 2.85% 2.6% 央行宣布降准0.5个百分点 并降低政策利率0.1个百分点 同时下调个人住房公积金 贷款利率0.25个百分点 今年超长期特别国债支持消费品 以目獎劃 以旧换新资金规模由去年的1500 国家补贴, 亿元大幅增至3000亿元 phone 最高可享15%立减补贴 换了新墙漆和窗户 空间比以前通透多了 再买些绿植,放个躺椅 阳光一洒就很治愈 用了补贴就是香 新冰箱终于到啦,可以 实现冰淇淋自由了 商务部数据显示 截至5月31日, 汽车以旧换新 补贴申请量达412万份 这个新车空间好大! 以后去哪都可以带上小狗啦 不开金融力量的支t 一活的背 截至2025年5月末 农业银行信用卡贷款余额869 ...

Core Insights - The liquor industry is becoming a leader in boosting consumption, with significant growth observed during the 618 shopping festival, particularly on platforms like Tmall and JD, where major brands like Jian Nan Chun saw a sales increase of 284% [2] - The Sichuan International Wine Expo, held in Mianzhuz City, gathered over 100 renowned liquor companies from more than 10 countries, focusing on activating liquor consumption through various activities [2][4] Industry Growth - Online liquor sales have shown double-digit growth across various categories, including domestic white liquor, wine, and yellow wine during the 618 shopping festival [2] - The Mianzhuz region, known for its favorable conditions for liquor production, has been recognized as a "Chinese Famous Liquor City" and a "World Famous Liquor Specialty Region," with 106 liquor enterprises contributing significantly to production and revenue [14] Event Highlights - The wine expo featured five immersive exhibition areas showcasing a variety of liquor types, creating a vibrant atmosphere that highlighted the cultural significance of liquor [3] - A series of 22 events were organized during the expo, including the "Hua Xia Aesthetics Conference" and discussions on the high-quality development of the liquor industry, emphasizing cultural value and industry trends [7][9] Cultural Significance - The expo emphasized the cultural heritage of liquor production, with activities led by national-level inheritors of intangible cultural heritage, promoting the craftsmanship of liquor making [4][9] - Jian Nan Chun's historical significance was showcased through events that connected its 1500-year legacy with modern innovations, including AI technology to enhance cultural storytelling [9][18] Production Capacity - Jian Nan Chun has expanded its production capabilities with the establishment of a new eco-friendly distillery, increasing its capacity by 50,000 tons of quality base liquor [16] - The region's unique geographical and climatic conditions contribute to the high quality of its liquor, supported by a long-standing tradition of craftsmanship [14][18]