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夜经济里看活力丨灯火亮起的“含金量”
He Nan Ri Bao· 2025-05-11 23:42
下班后去看一场解压的脱口秀,再到"日咖夜酒"享受慢时光;穿上古装在洛邑古城夜游,来一场穿越时空的 旅拍;约上三五好友组个飞盘局,在夜间球场尽情挥洒汗水……卸下一天的疲惫,当夜色带着凉爽到来,夏 日的晚上,越夜越精彩。 在我省,夜经济不再局限于购物和餐饮,随着消费水平的提升,潮玩、文创、休闲……各种新业态、新模式 不断涌现,延长了消费时间,拓展了消费空间,创造出更加丰富多彩的消费场景。 夜色降临,洛阳市一家相声小剧场里,传来阵阵欢笑。"现在生活节奏快、压力大,听听相声,在欢乐的氛围 里能使人放松下来。"在洛阳工作的"00后"女生马媛媛说,和好朋友一起嗑着瓜子、喝着茶,在小剧场里度过 一个美好的夜晚,幸福生活具象化了。 下班后,走进充满复古回忆的郑州记忆1952油化厂创意园民谣酒吧,点一杯饮料,听着舒缓的民谣,只为大 脑放空发个呆。"音乐能吹散我生活中的烦恼,吉他声比白噪声更治愈。"郑州市民韩先生说,夜晚的情绪消 费是"打工人"的充电站。 5月10日晚,郑州国贸360购物广场"后浪市集"上人头攒动,各种创意小商品琳琅满目,众多市民来此逛夜 市,感受城市的烟火气。记者 聂冬晗 摄 夏日经济夜观察 强化顶层设计,完善 ...
这个“五一”文旅火出新特点:国内游多点开花,老外来看“人从众”
Xin Lang Cai Jing· 2025-05-09 01:15
Core Insights - The "May Day" holiday has seen a significant surge in domestic tourism, with 314 million domestic trips taken, representing a 6.4% year-on-year increase, and total spending reaching 180.27 billion yuan, up 8.0% from last year [1][3] - The influx of foreign tourists has also been notable, with inbound travel orders increasing by 130% during the holiday, particularly in cities like Shanghai and Shenzhen [3][4] - The implementation of a 240-hour visa-free transit policy has contributed to the growth in inbound tourism, with 1.0896 million people entering and exiting the country during the holiday, including 111,500 foreign visitors, a 43.1% increase from last year [4][5] Domestic Tourism Trends - The trend of "拼假" (combining vacation days) has led to a rise in long-distance travel, with ticket sales for destinations like Qinghai and Xinjiang doubling compared to last year [7][8] - Family-oriented travel and pet-friendly options have gained popularity, with pet-friendly hotel bookings increasing by over 30% [8][9] - The demand for unique cultural experiences is driving a shift from traditional sightseeing to immersive travel experiences, with a notable increase in bookings for non-heritage themed tours [8][11] Inbound Tourism Dynamics - The growth in inbound tourism is being fueled by optimized visa policies and the recovery of international flights, with many second and third-tier cities becoming popular destinations for foreign tourists [3][4] - The increase in foreign visitors is also linked to social media influences, with international influencers promoting travel to China [4][5] - The top countries of origin for inbound tourists include the United States, South Korea, and Japan, with Australian visitors seeing the highest growth rate [4][5] Market Confidence and Future Outlook - The strong performance during the "May Day" holiday has instilled confidence in the tourism industry, setting a solid foundation for the upcoming summer season and other peak periods [1][10] - The diversification of travel products and services is expected to continue, with a focus on deep cultural experiences and personalized travel options [10][11] - The tourism market is anticipated to have significant growth potential as long as innovation in product offerings and service experiences is maintained [11]
上海乐高乐园开业倒计时,江苏游客将拥有更多高品质亲子游选择
Yang Zi Wan Bao Wang· 2025-05-08 04:42
长三角文旅升级:从单一游乐到沉浸体验 上海乐高乐园的入驻,标志着长三角文旅产业正从传统的观光游乐向沉浸式体验升级。乐园包含8大主题区、75个互动项目,特别设计了全球独有的"悟空 小侠"主题区和江南水乡风格的"迷你天地"。其选址金山枫泾镇颇具深意——距离江苏主要城市均在2小时交通圈内,高铁18分钟即可从金山北站抵达上海 虹桥枢纽。 5月7日,国际文旅巨头默林娱乐集团正式宣布,全球规模最大的上海乐高乐园度假区将于7月5日开业。开园限量纪念年卡(含试运营门票)及开园限量酒店 套餐(含试运营门票)已开售。这个总投资超5.5亿美元的主题乐园落户上海金山,不仅为长三角文旅市场注入新活力,更让江苏的亲子家庭有了更多出游选 择。 吴迪 对于江苏的亲子家庭来说,这无疑是个好消息。以往想要体验国际级主题乐园,只能前往上海迪士尼或更远的环球影城。例如,现在南京市民乘坐高铁 1.5小时即可抵达乐高乐园,周末亲子游有了新选择。 "我们做过调研,南京家庭对高品质亲子游需求旺盛。"南京一位旅行社负责人表示,"乐高乐园开业后,我们会设计更多'高铁+乐园'的短途游产品,满足 不同消费层次家庭的需求。"值得注意的是,乐高乐园主要面向2-12岁儿 ...
罗曼股份20250507
2025-05-07 15:20
摘要 • 公司 2025 年一季度收入同比增长 49%至 1.8 亿元,文旅和数字能源板块 增长显著,但景观照明因政府回款问题略有下降,预计全年三大业务板块 将均衡发展。 • 公司 2024 年底应收账款净额约 7 亿元,已采取措施规范回款,预计年底 坏账情况将改善。政府对文旅项目重视度提升,推动公司数字文旅业务发 展,多个城市景点项目客流量显著增加。 • 公司积极布局光伏领域,响应双碳政策,将新能源与城市景观照明结合, 并中标 100 兆瓦能源项目,反映了新能源需求的增长。 • 公司预计 2025 年海外收入将比 2023 年翻倍,主要客户包括环球、奈飞、 迪士尼等大型乐园,订单体量大且增速高,业务从场景打造扩展到游轮项 目和定制化产品。 • 奈飞计划在全球打造 100 个小型线下乐园,公司正与其洽谈 IP 授权,并开 发 AI 运维软件提高效率。移动式场景体验项目将在英国落地,增加运维收 入。 Q&A 请介绍一下罗曼股份 2024 年和 2025 年一季度的业绩情况,以及公司在这段 时间内发生的主要变化。 2024 年,罗曼股份的收入板块进行了拆分,新增了数字能源和数字文旅两个 业务板块。全年收入达到 6 ...
北京最大的VR院线开幕,798多了一处文化科技新地标
Di Yi Cai Jing· 2025-05-07 09:17
Core Viewpoint - The "798 Super Dimension" is Beijing's largest immersive VR cinema, covering an area of 3,500 square meters, and aims to become a new cultural and technological landmark in the city [1][2][8]. Group 1: Overview of "798 Super Dimension" - Opened to the public on May 1, 2023, the venue features eight initial VR films, with the most popular being "Tang Dynasty Mystery: Westward Journey," based on a hit IP from iQIYI [1][3]. - The VR cinema differs from traditional theaters, offering multiple exhibition halls that can accommodate 5 to 25 viewers simultaneously, allowing for a more interactive experience [1][3]. - The immersive experience is enhanced by the combination of real-life settings and virtual elements, providing a strong sense of presence for the audience [3][12]. Group 2: Market Context and Trends - The rise of VR large spaces is driven by the Location Based Virtual Reality (LBE) technology, which combines VR films with immersive environments, offering more exploration and interaction compared to standard VR films [4][12]. - The success of the VR exhibition "The Vanishing Pharaoh," which attracted over 190,000 visitors in Shanghai, has sparked enthusiasm among domestic creators and highlighted the market potential [5][12]. - The Chinese immersive industry is projected to reach a scale of 250 billion yuan by 2026, indicating significant growth opportunities [9]. Group 3: Content Strategy and Future Plans - The selection of the initial eight films was based on criteria such as immersive experience, visual quality, storytelling, and interactivity, ensuring a diverse range of genres including mystery, adventure, and cultural education [7][12]. - The team aims to continuously expand the content library, with plans to release dozens of new VR films in the future, creating a large-scale VR exhibition experience [3][8]. - The venue also serves as a one-stop shopping experience, offering merchandise and hosting cultural salons, appealing to families and young audiences [7][8]. Group 4: Industry Challenges and Opportunities - The rapid growth of the VR large space sector has led to a surge in projects, but challenges such as content quality and market saturation remain [12]. - The industry is still in a cultivation phase, with true market penetration expected to take time as hardware and application scenarios evolve [12]. - The focus on high-quality content selection will be crucial for the future success of "798 Super Dimension," as it aims to be both a platform and a content producer in the fast-evolving VR landscape [12].
上海乐高乐园官宣7月5日开园 开园限量酒店套餐3588元
Mei Ri Jing Ji Xin Wen· 2025-05-07 04:30
Group 1 - Merlin Entertainments Group announced that the world's largest LEGOLAND park, Shanghai LEGOLAND Resort, will open on July 5, 2025 [1] - Limited edition annual passes and hotel packages are now available for purchase, priced at 1399 yuan and 3588 yuan respectively, with the hotel package having limited stock [1] - The annual pass is valid for 365 days from the opening date, allowing access for at least 308 days, excluding certain holidays and operational adjustments [1] Group 2 - The Chief Strategic Development Officer of Merlin Group, John Jacobson, emphasized the significance of the opening date as a milestone and expressed excitement for welcoming the first visitors [1] - Construction of the Shanghai LEGOLAND Resort is nearing completion, with over a thousand employees recruited by the end of April [1] - The resort is conveniently located near the Jinshan North Station, with high-speed trains taking approximately 18 to 19 minutes to reach major Shanghai hubs [2]
跟着团长打县城:最适合中国人的cosplay
3 6 Ke· 2025-05-07 00:16
Core Insights - The article highlights the success of the immersive tourism project "Follow the Commander to Attack the County," which has become a popular form of cultural cosplay among Chinese youth, focusing on red culture and historical experiences [1][3][17] Group 1: Project Overview - The project is set against the backdrop of the 1941 Anti-Japanese War in the Yimeng Mountains, allowing participants to engage in a four-part experience: mobilization, marching, attacking, and celebrating victory [5][10] - It attracted over 5,000 participants in a single day during the May Day holiday, with a Douyin topic view count exceeding 300 million [1][3] Group 2: Cultural Significance - The project effectively taps into collective memory and emotional resonance among Chinese people, contrasting traditional cosplay that focuses on fictional characters [3][7] - Participants experience a sense of collective identity and historical connection, with 67% of participants being post-95s and 23% being families with children from the post-00s generation [9][10] Group 3: Social and Emotional Engagement - The project fosters social interaction, allowing families and friends to bond through shared experiences, and encourages participants to share their experiences on social media [4][10] - The emotional journey is enhanced by the involvement of well-known actors, such as Yang Qingwen, who adds excitement and recognition to the experience [4][10] Group 4: Innovative Tourism Model - The project represents a shift from traditional red tourism, which often feels disconnected from history, to an immersive experience that engages visitors actively [12][10] - It combines historical narratives with interactive elements, creating a model that emphasizes emotional engagement over mere observation [12][10] Group 5: Challenges and Controversies - The project has faced criticism regarding the balance between entertainment and historical seriousness, with concerns about the potential trivialization of historical events [14][16] - There are also concerns about pricing strategies within the tourist area, with reports of significant markups on food and merchandise, leading to negative perceptions among visitors [16][14]
市区文旅景区交出高分答卷
Zhen Jiang Ri Bao· 2025-05-06 23:52
"五一"假期结束,镇江文旅集团传来好消息:集团所属金山、焦山、北固山、南山景区等经营单 位"五一"假期接待游客量创历史新高。集团相关负责人表示,根据市委、市政府"五一"假期总体工作调 度和部署,文旅集团提前准备,系统谋划,落实落细,安全有序做好各项供给服务,较好完成假期旅游 接待任务。 文旅消费创新高,经济和社会效益双丰收 镇江旅游市场持续火热,文旅集团巧借东风,上新"88元畅游三山一湖联票""金山门票+画舫船套 票"等优惠政策,乘数效应显著。根据同程旅行平台数据显示,节前一周镇江三山景区搜索热度提升 32%,环比增长116%,景区门票预订人次同比增长10.31%,由此也带动了酒店预订迎来高峰期。 "五一"期间,镇江文旅集团下属三山、南山景区,金山壹号游轮酒店,一泉宾馆,文旅九华国际酒 店,公共景区等累计接待游客54.51万人次,较去年同期增长11.44%;营收同比增长超10%。其中,家 庭、亲子游群体占比过半,自驾游持续升温,一周内"小红书"的镇江自驾游笔记近200条。 数据显示,镇江位列携程国内5月小众目的地榜第7名,三山景区单日客流峰值突破12万人次。值得 一提的是,在240小时过境免签等便利出入境政策 ...
太原文博“五一”客流收入创新高 沉浸式体验催热文化消费
Zhong Guo Xin Wen Wang· 2025-05-06 08:09
Group 1 - The core viewpoint of the articles highlights the significant growth in visitor numbers and ticket revenue for cultural heritage sites in Taiyuan during the 2025 May Day holiday, indicating a strong recovery and interest in cultural tourism [1][2] - During the holiday, 22 cultural venues in Taiyuan received a total of 758,000 visitors, generating ticket revenue of 13.95 million yuan, marking a year-on-year increase of 7.23% and 19.71% respectively, achieving a historical high [1] - The total visitor count for cultural venues reached 928,500, a 7.52% increase compared to the same period in 2024, with total ticket revenue of 14.54 million yuan, reflecting a 29.47% year-on-year growth [1] Group 2 - The Jin Yang Ancient City Archaeological Museum and Jin Yang Ancient City Museum saw a staggering 139.11% increase in visitor numbers, while the Twin Pagoda Museum and North Qi Mural Museum experienced growth rates of 39.4% and 89.1% respectively [1] - The Jin Ci Museum led in both visitor numbers and revenue, attracting 159,200 visitors and generating 7.82 million yuan, maintaining its status as the top venue [1] - External visitors accounted for 73.8% of the total, with significant contributions from neighboring provinces such as Hebei, Shaanxi, and Inner Mongolia, reinforcing Taiyuan's position as a hub in the Jin-Guangxi-Shaanxi-Mongolia cultural tourism corridor [1] Group 3 - Various cultural institutions have introduced innovative experiences, such as the "touchable history classroom" at the Jin Yang Ancient City Archaeological Museum, which allows visitors to engage in activities like porcelain restoration, achieving an average daily visitor count of over 4,800 [2] - The Jin Ci Museum has adopted a unique "costume flash mob + live explanation" model, with related short video content garnering over 5 million views [2] - The Shanxi Museum hosted the fifth Hanfu Culture Week, attracting over 6,000 participants daily, which significantly boosted local costume rental businesses by 210% [2]
影视赋能科技加持助推“新文旅”
Qi Lu Wan Bao· 2025-05-06 05:54
Core Insights - The "May Day" holiday in Shandong province saw a vibrant cultural tourism market, with significant events like the 2025 Shandong Cultural Tourism Industry High-Quality Development Conference and the Huabiao Awards contributing to increased visitor engagement and new consumption experiences [1][2] Group 1: Visitor Statistics and Trends - During the first four days of the "May Day" holiday, 2,216.5 million visitors were received at 200 key monitored tourist attractions, marking an 8.0% year-on-year increase, while revenue reached 1.09 billion yuan, up 8.2% [1] - Popular cities such as Jinan, Qingdao, and Weifang saw high hotel booking rates, indicating strong tourist interest [1] Group 2: New Tourism Experiences - The launch of the "Good Guest Shandong Qilu No. 1" tourist train and themed activities like "Theatrical Travel" and "Film Tourism" enriched the cultural tourism landscape, attracting many visitors to filming locations [2] - New interactive projects, such as the immersive experience at the Dezhou Lelung Film City, drew significant crowds, showcasing the appeal of film-related tourism [2][3] Group 3: Cultural and Rural Tourism - Rural tourism gained popularity, with outdoor activities like picnics and fruit picking being favored by visitors, and various local events enhancing the appeal of rural destinations [4] - Cultural tourism products were also highlighted, with museums and cultural venues extending their hours and offering special exhibitions to meet visitor demand [5] Group 4: Impact of Events on Tourism - The cultural tourism conference in Dezhou significantly boosted local tourism, with various attractions and events experiencing high visitor numbers during the holiday [6][7] - The integration of cultural and tourism elements, such as the immersive performance "The Great River Up and Down," showcased the potential for innovative tourism experiences [6]