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“中年断亲潮”:父母离世,兄弟姐妹就散了
Hu Xiu· 2025-06-24 04:01
"断亲",近年来是社交媒体上的热词,用来描述年轻人主动与"扫兴亲戚"划清界限,既是成年之后边界意识的觉醒,也是一种自我保护。 但现在,你有没有发觉:越来越多中年人也默默开始断亲? 人到中年,父母相继离世,维系家庭的核心纽带断裂。原本以父母为中心维系的手足情谊,逐渐开始松动。在料理身后事与分配遗产的关键时刻,隐忍多 年的误解与委屈往往被瞬间引爆,一场饭桌上的争执,便可能成为中年人与兄弟姐妹疏远甚至断联的根源。 据最高人民法院2024年公报,全国继承纠纷案件同比增长约38.92%。大量纠纷的背后,折射出手足亲情的彻底破裂。多项社会学研究也指出,在父母离 世后,兄弟姐妹之间的联系会显著减少,呈现"降温"趋势。 为什么最讲血缘与亲情的60后、70后,逐渐开始选择"断亲"?曾经亲密无间的兄弟姐妹,又是如何在生活的洪流中渐行渐远的? 中年人的"断亲潮",从父母离世开始 在多子女家庭中,父母往往是兄弟姐妹之间最后的"情感粘合剂"。哪怕他们平时性格不合、价值观存在分歧,每到逢年过节或遇父母生病、做重大抉择的 时候,所有家庭成员仍会围坐在一起商议。但一旦这层粘合剂不复存在,很多人与手足之间的联系,也随之失去了必要性。 遗产分配 ...
华尔街谈LABUBU与茅台:似曾相识还是范式转移?
Hua Er Jie Jian Wen· 2025-06-24 02:18
Core Insights - The report from Bank of America compares Labubu, a trendy IP, to the traditional liquor giant Moutai, highlighting the differences in their social currency attributes and consumer engagement [1][2] - Labubu's appeal is rooted in the interests and values of the younger generation, while Moutai's social function is tied to power and hierarchy, reflecting a shift from traditional to new consumption patterns [1][2] Group 1: Social Currency and Consumer Behavior - Labubu and Moutai both possess social currency but differ in generational appeal; Moutai serves as a "social/business lubricant," while Labubu caters to emotional value in a digital social media context [2] - The transition from an investment-driven model to a consumption-driven model in China is indicated by Labubu's success, which aligns with global trends [2] Group 2: IP Lifecycle and Investment Attributes - Both Bubble Mart and Moutai face challenges related to IP lifecycle and investment attributes, with the potential for slowed global growth if there is a long gap between Labubu and the next hit IP [3][4] - The historical resilience of Moutai, with its centuries of legacy, contrasts with the relatively short histories of Bubble Mart and Labubu, which are 15 and 10 years old respectively [4] Group 3: Regulatory and Market Risks - Regulatory risks are significant for both Moutai and Bubble Mart, with the latter facing scrutiny as its consumer base diversifies; however, its growing overseas business may mitigate some risks [7] - The phenomenon of "crowded trades" in capital markets, similar to the influx of funds into Moutai from 2016 to 2021, is now observed in the new consumption sector represented by Bubble Mart [8]
上班前先发个疯,都市白领现在流行「早八蹦迪」
后浪研究所· 2025-06-23 08:31
你能想象吗? 当清晨的阳光透过咖啡馆的玻璃窗,一群精神抖擞的都市白领正随着电子乐的节奏跳跃、舞蹈,而他 们手中举着的不是调酒而是冰美式...... 这可能是2025年最令人意外的文化奇观。从伦敦到新加坡,从迪拜到成都, 一场名为"Coffee Raves"的运动正在颠覆我们对"蹦迪"的认知: 不需要酒精麻醉,不需要熬夜伤身,在咖啡因和音乐 的双重催化下,Z世代正在享受一场 "清醒的快乐" 。 而这,很可能成为蹦迪文化的下一个篇章。 在咖啡馆里蹦一场清醒迪 "再也不喝酒了!" 这几乎是每一个睡到第二天下午的蹦迪人,都会站在镜子前对自己说的话。手机在床头嗡嗡作响,未 读消息堆满屏幕。揉着酸涩的双眼,喉咙也像被砂纸划过般干涩,前一晚的记忆碎片突然就开始在脑 海中闪回了——从舞池中伴着Techno音乐的尽兴热舞,到洗手间里对着马桶干呕的狼狈,再到出租车 后座无法自控的胡言乱语,还有那个记不清长相却交换了联系方式的陌生人...... 凌晨2点的Club 戒不断,蹦更嗨。 和"谷子"、"盲盒"等当代产物不同, 蹦迪是一件在好几代人间不断延续和进化的娱乐活动, 你甚至 能够从用词上联想到它所处的时代和画面: 80、90年代 ...
老年社交消费升级,打开消费新空间
Sou Hu Cai Jing· 2025-06-23 04:12
5月14日,南通科技职业学院"银龄学习中心"正式开课,吸引了附近社区60多位老人参加。首期课程紧 密围绕老年人的实际需求,精心设置了手机视频剪辑、八段锦和面艺制作三门课程。冯凯敏 摄 (视觉 江苏网供图) □ 本报记者 付奇 万晨 蒋明睿 方思伟 "环境很不错,我们老兵艺术团每周都约着排练曲目,准备参加达人秀比赛!"一个工作日下午,记者在 南京心智青中老年文娱学校内看到,71岁的团长金云莉正带领团队演奏《边疆处处赛江南》。"我们民 乐团平均年龄超70岁,有不少是相识数十年的老战友,大家都热爱艺术和生活,一起来找精神寄 托。"金云莉告诉记者。 "不同于传统老年学校的学年制,我们想做的是一个退休俱乐部,根据学员兴趣和时间需求,机动安排 16课时或32课时。每节课时长90分钟,收费50元左右,已有200多人报名。"心智青建邺校区校长严风介 绍,自去年落户商场以来,学校向一些银发乐团提供场地,也面向附近3公里社区退休居民开课。 "老爸在培训学校里结交了许多同龄朋友,和他们分享兴趣和见闻,得空时还会拍个抖音,唱上几段, 不少人给他点赞!"南京市民王露告诉记者,父亲上了培训学校后,生活态度更积极了。 像她父亲一样拥有丰富 ...
回来了!微信内测朋友圈评论可发表情包及图片
猿大侠· 2025-06-22 03:44
作为参考,微信于 6 月 6 日发布了 iOS 及安卓平台的 8.0.60 正式版更新,不过安卓版本后续又 更新了 28003c3a、28003c38、28003c39、28003c3f 四个版本,更新日志约等于无。 IT之家从腾讯客服官方获悉, 微信已经开始内测在朋友圈评论区用表情或图片进行回复的功能 。内测期间,满足版本要求的用户,可查看朋友评论的表情包和图片。 据介绍,微信更新至 8.0.60 版本后,朋友圈支持在评论中添加表情包或从相册上传图片,该功 能目前处于小范围内测阶段,未被灰度到的用户请耐心等待。 ...
从迪拜到成都,正在风靡全世界的「咖啡蹦迪」究竟是什么?
36氪· 2025-06-21 13:45
以下文章来源于潮生TIDE ,作者J 潮生TIDE . 你能想象吗? 当清晨的阳光透过咖啡馆的玻璃窗,一群精神抖擞的都市白领正随着电子乐的节奏跳跃、舞蹈,而他们手中举着的不是调酒而是 冰美式...... 这可能是2025年最令人意外的文化奇观。从伦敦到新加坡,从迪拜到成都, 一场名为"Coffee Raves"的运动正在颠覆我们对"蹦 迪"的认知: 不需要酒精麻醉,不需要熬夜伤身,在咖啡因和音乐的双重催化下,Z世代正在享受一场 "清醒的快乐" 。 36氪旗下生活方式内容品牌。潮来潮去,生活不息。 夜店out 时髦精们开始蹦晨迪了 文 | J 来源| 潮生TIDE(ID:chaoshengTIDE) 封面来源 | Instagram@No Filter 而这,很可能成为蹦迪文化的下一个篇章。 在咖啡馆里蹦一场清醒迪 "再也不喝酒了!" 这几乎是每一个睡到第二天下午的蹦迪人 ,都会站在镜子前对自己说的话。手机在床头嗡嗡作响,未读消息堆满屏幕。揉着酸涩 的双眼,喉咙也像被砂纸划过般干涩,前一晚的记忆碎片突然就开始在脑海中闪回了——从舞池中伴着Techno音乐的尽兴热舞, 到洗手间里对着马桶干呕的狼狈,再到出租车后座 ...
人到中年:一半是演员,一半是观众
洞见· 2025-06-21 11:25
人到中年,上有老下有小,身后空无一人,每天都在为房贷、车贷、药费、学费发愁,弯着身子负重前行。 洞见 ( DJ00123987 ) —— 不一样的观点,不一样的故事, 3000 万人订阅的微信大号。点击标题下蓝字 " 洞见 " 关注,我们将为您提供有价值、有意思的 延伸阅读。 人生如戏,既要入戏,也要学会出戏。 ♬ 点上方播放按钮可收听 洞见主播云湾朗读音频 疲惫之余,要学会给自己松绑,让自己不至于太过劳累。 既要在烟火里扮好角色,也要学会在喧嚣外安静观心。 既要一个跪地捡碎银,也要举杯邀明月。 《庄子评注》里有一句话:人生在世,一半是演员,一半是观众。 衣襟沾满红尘,眼底藏着星河,这便是中年人最好的活法。 关于家庭:一半承担,一半放手。 人到中年以后,会发现:真正决定一个人生活质量的,其实是家庭。 为了守护这份幸福,中年人把自己活成了石桥。 01 作者:洞见·沐川 孩子的学费、父母的药费、伴侣的叹息,像一道道裂缝布满桥身。 带父母辗转几个医院对比治疗方案;操心孩子一日三餐;和伴侣为琐碎小事争吵,转头又默默煮一碗面放在对方桌前;不敢病、不敢倒,甚至 不敢喊一声累。 汪国真对中年有个很生动的描述: " 在你这个 ...
茅台“霸榜”13年:4892亿品牌价值背后的“社交货币”密码
Sou Hu Cai Jing· 2025-06-20 13:02
Core Insights - Moutai has maintained its position as the top brand in the food and beverage sector for the 13th consecutive year, with a brand value of 489.208 billion yuan, an increase of 37.879 billion yuan from 2024, surpassing competitors like Wuliangye and Qingdao Beer, as well as tech giants like Huawei and Alibaba [1] - The core product, Feitian Moutai, has a stable terminal price above 2,100 yuan, with annual revenue exceeding 100 billion yuan, establishing itself as a resilient asset in the high-end consumer market [1] Brand Value and Market Position - In the 2025 "China's 500 Most Valuable Brands," Moutai ranked 14th overall, making it the only consumer brand in the top 20, following state-owned enterprises like State Grid and China Petroleum [3] - Moutai has been recognized for its global influence, leading the global liquor brand value list for nine consecutive years with a brand value of 50.1 billion USD and a Brand Strength Index (BSI) of 90.7 [3] Consumer Behavior and Market Dynamics - Moutai's consumption scenarios reveal that it accounts for 40% of business banquets and family consumption, with a 15% year-on-year increase in the opening rate for Feitian Moutai during weddings and high-end gift markets [3] - Despite promotional seasons, offline sales remain strong, indicating robust demand ahead of banquet seasons [3] Challenges in the Industry - The white liquor market faces increasing inventory pressure, with products priced between 800-1500 yuan experiencing significant price drops, contrasting with Moutai's performance [3] - Moutai's series products have seen price reductions, highlighting vulnerabilities in the mid-to-high-end market [3] Strategic Responses - Moutai is reinforcing its market position through various strategies, including a 4.711 billion yuan investment in production capacity upgrades and a commitment to maintain a cash dividend rate exceeding 75% for three consecutive years [4][5] - The company is also focusing on cultural initiatives and international expansion, with export revenue surpassing 5 billion yuan [5] Future Outlook - Moutai's brand value and terminal price reflect its ability to leverage scarcity, social attributes, and cultural momentum to drive growth in the high-end market [5] - Industry experts caution that Moutai must prove its value beyond being a speculative asset to maintain its market dominance [5]
微信二维码红包营销系统
Sou Hu Cai Jing· 2025-06-20 03:28
Core Insights - The article discusses the growing importance of WeChat QR code red envelope marketing systems for businesses to promote and attract customers through the WeChat platform [1][3]. Group 1: Principles of WeChat QR Code Red Envelope Marketing - The basic principle involves generating a QR code containing discount information, which users can scan to receive red envelopes, which can be cash, coupons, or other rewards [3][5]. - This method is user-friendly and can rapidly expand influence through social sharing, as users often share the information with friends after receiving the red envelope [3][6]. Group 2: Advantages of the Marketing System - Convenience: Users can easily scan the QR code to receive red envelopes without complex registration or information filling, lowering participation barriers [5]. - Social Sharing: The frequent interactions on WeChat lead to discussions and shares among users, creating a viral marketing effect that benefits brand promotion and user acquisition [6]. - Targeted Marketing: Businesses can tailor red envelope activities based on user preferences and behavior data, enhancing the effectiveness of campaigns [6]. - Increased User Loyalty: Regular red envelope activities can strengthen connections with users, fostering loyalty and encouraging repeat purchases [6]. Group 3: Implementation Strategies - Define Objectives: Businesses should clarify the purpose of the red envelope campaign, whether to attract new users, increase sales, or enhance brand awareness [7]. - Attractive Content Design: The amount and type of red envelope directly impact user participation, and businesses should align the content with brand image [7][9]. - Leverage Social Elements: Encouraging users to share red envelope links can expand the campaign's reach, with potential rewards for sharing [9]. - User Feedback: Collecting user feedback during the campaign can help optimize future activities and improve user experience [9]. - Data Analysis: Analyzing campaign data allows businesses to assess effectiveness through key metrics like participation and conversion rates [9]. Group 4: Future Outlook - The WeChat QR code red envelope marketing system is expected to evolve with technological advancements, allowing businesses to integrate big data and AI for more precise marketing strategies [10].
近50个商场5月开业,文旅+、体育+、POD、二次元全都有!
3 6 Ke· 2025-06-20 02:39
今年5月份, 在"五一"黄金周的助力下,近50个集中式商业密集开业,创近三年同期新高。同时,带来了一批城市更新商业、"文旅+"商业、"体育+"商 业、二次元主题商场等特色项目,在文化DNA、主题场景等方面呈现诸多创新和看点。 01. "五一"黄金周助力, 5月开业量创下近三年同期新高 据赢商大数据不完全统计,2025年5月份全国开业集中式商业项目49个,合计商业建筑面积超368万㎡。环比今年4月份,数量、体量分别增长4.5倍及3.8 倍。同比近三年同期数据看,今年5月开业量创下近三年新高,较2024年5月份同期数量、体量分别增长13.95%、16.76%。 很显然,5月这波开业潮,得益于"五一"黄金周,5月1日当天开业25个项目,占全月开业量的一半以上。 其中,存量改造项目约有10个,占比约20%。 02. 北京位居5月城市开业量榜首 5个二线城市开业量活跃 从新开业项目的分布看,华东区、华南区、华北区开业量居前三,华北区开业活跃度大幅提升。开业数量≥2的项目城市共8座,其中北京以4个项目,一 举成为开业量城市榜首,广州3个开业项目,居第二。 高线级城市开业量持续活跃。5月,商业一线、商业准一线、商业二线城市 ...