Gen Z and Skilled Trades - Gen Z is increasingly turning to blue-collar work for job security [1] - Approximately 40% of Gen Z workers are choosing skilled trades [1] - Gen Z accounted for nearly 25% of new hires in skilled trade roles last year, despite comprising only 14% of the total working population [3] Motivations and Trends - Skilled trades offer stability without incurring major debt, attracting 18 to 28-year-olds [2] - Rising tuition costs and job security fears in white-collar roles, coupled with AI threats, are driving trade school enrollment among Gen Z [3] - Social media platforms like TikTok are being used to share the benefits of trade careers and inspire others [2][4] Job Security and Demand - Skilled trade jobs are perceived as being always in demand and resistant to AI replacement [5] - Tradespeople feel a sense of importance and value due to the essential services they provide [5]

Core Insights - Snapchat has introduced new storage plans for users who exceed the 5GB free limit for Memories, offering options of 100GB, 250GB with Snapchat+, and 5TB with Snapchat Platinum [4] - The company will provide 12 months of temporary storage for Memories that exceed the free limit, allowing users time to decide on upgrades [4][1] - Snapchat aims to transition users from free services to paid plans by emphasizing the value of Memories [2] User Engagement and Market Strategy - Snapchat reports over 250 million monthly users globally, with 70% of them being Gen Z [3] - The platform has seen increased engagement, particularly in India, where total time spent on the app has doubled over the past two years [4][3] - India is a key focus for Snapchat's global creator strategy due to its rapid growth and significant content contribution [3]

Don’t cry for millennials or Gen Z. Save your pity for those in their 50s https://t.co/69mxLX7hRd ...

WATCH: New Balance's Marketing Masterclass: How Killing The 'Dad Shoe' Image Won Them The Gen Z Market https://t.co/hpM8kmqq1x ...

Hi everyone. I'm Dr. . Suzanne Lampert, assistant professor in economics and head of learning and teaching for the department of accountancy, economics and finance here at Harriet Watt University.Um, I work with and interact with hundreds, probably thousands of uh, Gen Z students every year and I want to talk about how higher education can help to maximize the potential of Gen Zed in the world of the future. So I want to start by directing a question to those Gen Zed students and to any Gen Zed students lis ...

Generational Economics - The article suggests focusing less on the economic struggles of millennials and Gen Z [1] - The article implies that individuals in their 50s may face unique economic challenges [1]

Demographics & Generational Economics - The article suggests focusing less on the economic struggles of Millennials and Gen Z [1] - The article implies that individuals in their 50s may face unique economic challenges [1]

WATCH: New Balance's Marketing Masterclass: How Killing The 'Dad Shoe' Image Won Them The Gen Z Market https://t.co/hpM8kmqq1x ...

Generational Trends - The report highlights the significant influence of Gen Z in Asia [1] - The report also acknowledges the limitations faced by this young generation [1]

Gen Z Recruitment in Finance - The article discusses how to attract Gen Z to work in finance departments [1] Industry Focus - The finance industry needs to adapt its strategies to appeal to the values and expectations of Gen Z [1]