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阅文CEO侯晓楠:IP新消费浪潮下的阅文样本
Sou Hu Cai Jing· 2025-07-11 10:10
如今,情绪价值主导的全新叙事,让IP超越时间、年龄的限制成为可能。IP产业正在升级之中,产品设计从功能满足转向情感共振,叙事载体突破单一媒 介束缚,本土IP加速全球化渗透。在当下文娱产业的全球化浪潮中,IP正在成为文化输出的通用语言。 "从农场到工厂,从工厂到乐园,从中国到全球。"这几乎是侯晓楠IP全产业链运营及全球运营的三部曲。侯晓楠一直相信,IP是撬动消费的超级变量。在 他看来,消费即表达,IP即身份,情感消费将驱动千亿生态圈。打通内容-体验-商业的链路,IP将成为深入年轻圈层的通行证。 侯晓楠是阅文IP宇宙的"织网者"。仅2024这一年的时间里,阅文就新增了约33万名作家、65万本小说,以及420亿中文字符。此外,全网霸屏TOP30的剧 集中,每两部就有一部是来自阅文出品或阅文IP。今年年初,侯晓楠提出"在海外再造一个阅文",这更标志着新赛点的临近。 侯晓楠于2020年4月加入阅文,担任阅文集团总裁,随后于2023年5月出任阅文集团首席执行官兼总裁。五年来,这位北航计算机系出身、兼具产品经理敏 锐与创业者魄力的CEO,将阅文锻造成"IP宇宙的织网者",以"IP农场-IP工厂-IP乐园"三阶战略,让中国故 ...
东航云南“旅居大理 邂逅诗与浪‘慢’”特色航班启航
Core Points - Eastern Airlines launched a themed flight MU9722 from Nanjing to Dali on July 10, providing passengers with an immersive experience of Dali's romantic culture and scenery [1] - The flight features traditional Bai ethnic attire for crew members, creative drinks inspired by Dali, and interactive activities that engage passengers with local culture [4][5] - Upon arrival, passengers received welcome gifts that included local products, enhancing their travel experience and promoting Dali's unique culture [6] Summary by Sections - **Flight Experience**: The flight offers a unique atmosphere with Bai cultural elements, including themed decorations and specially designed drinks based on local specialties [1][4] - **Cultural Engagement**: Passengers participated in interactive quizzes about Dali's landmarks, fostering a deeper connection to the destination [5] - **Post-Arrival Welcome**: Upon landing, passengers were greeted with local gifts, creating a warm and inviting atmosphere that reflects the hospitality of Yunnan [6] - **Future Plans**: Eastern Airlines plans to continue its "Illuminate Yunnan Life" themed flights, expanding the program to include additional routes and cultural experiences [6]
澜湄驻华大使“沉浸式”体验西藏文化 共话生态合作新机遇
Zhong Guo Xin Wen Wang· 2025-07-11 08:31
Core Insights - The visit of ambassadors from Mekong River basin countries to Tibet highlights the importance of cultural immersion and ecological cooperation in the region [1][2] - The event aims to enhance the content of Mekong cooperation and promote high-quality development, fostering friendly exchanges and mutual cooperation between Mekong countries and Tibet [2] Group 1: Cultural Experience - Ambassadors experienced the unique historical and cultural charm of Tibet through visits to significant cultural landmarks such as the Potala Palace and Jokhang Temple [1] - The modern infrastructure of Lhasa, including the Lhasa Gonggar International Airport, impressed the ambassadors, showcasing the harmonious coexistence of modernization and traditional culture in Tibet [1] Group 2: Ecological Cooperation - The visit emphasized the ecological significance of the rivers flowing through Tibet, including the Mekong River, and the successful protection of these ecosystems [2] - There is a strong desire among the ambassadors to enhance ecological protection cooperation and cultural exchange, contributing to sustainable development [2]
中邮保险北京分公司开展“7.8全国保险公众宣传日”系列活动
Cai Jing Wang· 2025-07-11 08:25
Group 1 - The core theme of the 2025 National Insurance Publicity Day is "Love and Responsibility, Insurance Makes Life Better," with various practical promotional activities organized by China Post Insurance Beijing Branch to showcase the industry's commitment to social responsibility [1] - The company organized a high school entrance examination consultation event titled "Set Sail with Post, Grow with You," focusing on the core needs of families during the exam season, including expert advice on college application strategies and discussions on education funding and health protection [4] - A green and environmentally friendly walking event was held on July 8, where employees participated in a clean-up activity, promoting environmental awareness and enhancing teamwork while showcasing the positive image of the insurance industry to the public [5] Group 2 - The "Green Umbrella Public Welfare Activity" was launched, focusing on the elderly and children, featuring cultural experiences and health services, including traditional Chinese medicine consultations and free health screenings, aimed at enhancing community engagement and financial risk awareness [9] - To expand the reach of the July 8 insurance publicity, the company placed themed posters and advertisements in key financial districts, showcasing insurance culture and services, and reinforcing the brand image of the insurance industry [11] - The company plans to continuously innovate service models and improve service quality to provide diverse insurance services, effectively communicate insurance stories, and demonstrate its commitment to social responsibility and public service [11]
Bitget 为 pump.fun (PUMP) 举办公开代币发售
Globenewswire· 2025-07-11 07:53
Core Points - Bitget has launched the public token sale for pump.fun (PUMP), a native token for the popular meme coin platform based on Solana [2][3] - The token sale started on July 10, 2025, at 10:00 (UTC) and will last for 24 hours, ending on July 11, 2025, at 10:00 (UTC) [2] - The fixed exchange price for the token is $0.004, with a minimum purchase of 5 tokens and a maximum of 1,000,000 tokens per transaction [2] - A total of 150 billion PUMP tokens will be sold, with a total supply of 1 trillion tokens, equating to a subscription cap of $600 million [2][3] Company Overview - Bitget, established in 2018, is a leading cryptocurrency exchange and Web3 company, serving over 120 million users across more than 150 countries [5] - The platform has a 24-hour trading volume exceeding 3.56 billion USDT, ranking third among spot exchanges, and supports around 700 tokens [3][5] - Bitget has strategic partnerships for cryptocurrency promotion, including being the official cryptocurrency partner for La Liga in East Asia, Southeast Asia, and Latin America [5]
2025广东旅博会将于9月12日开幕 首次推出“智汇文旅提质行动”
Group 1 - The 2025 Guangdong International Tourism Industry Expo will be held from September 12 to 14 in Guangzhou, covering an exhibition area of 40,000 square meters with approximately 2,000 standard booths [1] - The expo will feature four main themed pavilions: International Cultural Tourism Pavilion, Cultural Tourism Integration Pavilion, Cultural Tourism Consumption Experience Pavilion, and Time-honored Cultural Pavilion, along with over 10 professional activities and resource matching events [1] - Nearly 40 countries and regions have confirmed participation, with a focus on emerging tourism destination partners in the Middle East, Africa, South America, and Oceania [1] Group 2 - The expo will introduce the "Smart Cultural Tourism Quality Improvement Action" to connect technology enterprises with the cultural tourism market, including a dedicated exhibition area and resource matching activities [2] - A special access channel for senior visitors will be established to enhance interaction and engagement with the aging population, creating a "traffic entrance" and "value outlet" for exhibitors [2] - The "Yue Chao Cultural Creative Action" will explore the integration of unique Guangdong cultural elements with modern design, targeting the younger generation through creative product displays and project roadshows [2]
青岛大学胡金焱:传承中华优秀传统文化,弘扬中国特色金融文化
Qi Lu Wan Bao· 2025-07-11 07:30
Core Insights - The forum emphasizes the integration of traditional Chinese culture with modern finance, aiming to foster innovative development in financial culture [2][3] - The "Five Musts and Five Must Nots" framework proposed by President Xi Jinping serves as a guiding principle for developing a distinctive Chinese financial culture [3][6] Group 1: Financial Culture Forum - The first Financial Culture Forum was held as part of the 11th Nishan World Civilization Forum, focusing on the theme of "Traditional Culture and Modern Finance" [2] - Experts gathered to discuss the fusion of traditional Chinese culture with contemporary financial practices, contributing to the development of a unique financial culture in China [2][3] Group 2: Educational Initiatives - Qingdao University is actively involved in promoting Chinese financial culture through education, emphasizing the importance of cultivating talent in this area [4][5] - The university has established partnerships with local financial regulatory bodies to create educational resources and platforms for students pursuing careers in finance [5] Group 3: Implementation of Financial Culture - The "Five Musts and Five Must Nots" framework is crucial for guiding modern financial development, emphasizing the importance of cultural values in financial practices [6][7] - The framework encourages financial institutions to prioritize service to the economy and the public, while also promoting risk awareness and compliance [6][7] Group 4: Recommendations for Financial Culture Development - Suggestions include strengthening the ideological foundation of financial culture, improving institutional frameworks, and fostering practical innovation in financial services [9][10] - Engaging the broader society in financial culture initiatives is essential for creating a collective understanding and acceptance of these values [10]
完美世界入选“2025高品质消费品牌TOP100”榜单 并获“年度十大消费科技创新品牌”奖
Zhong Guo Jing Ji Wang· 2025-07-11 07:25
7月10日,南方都市报联合广东连锁经营协会发布"2025高品质消费品牌TOP100"榜单,完美世界 (002624)股份有限公司成功入选,并荣获"年度十大消费科技创新品牌"奖项,凸显其在高品质兴趣消 费领域的引领作用。 另一方面,数字文化也激发了非遗与文旅消费活力。完美世界以丰富的数字文化为载体,推动非遗与文 旅消费融合,有效推进了数实融合高质量发展。 完美世界游戏积极探索"游戏+文旅"跨界合作, 用数字技术激活地方文化资源,推动文旅产业数字化和创 新发展。《诛仙》手游与江西上饶望仙谷景区合作,将"现实中的仙侠世界"景区实景植入游戏,让玩家 感受到国风仙侠大世界的魅力;《梦幻新诛仙》手游近期联动京绣、潍坊风筝、张家彩窑等非遗项目, 为传统文化瑰宝赋予新生。 数字经济时代,数字内容产品已成为大众文化精神生活的重要部分。以数字游戏、电子竞技、影视作品 为代表的数字文化产品正成为新的"消费引擎",并广泛赋能地方文旅、城市发展等各领域,数字内容正 在助力消费新发展。 影视IP与文旅融合成为产业发展新方向。此前,完美世界影视出品的《追光的日子》带动广东惠州文旅 消费约18亿元,拍摄场景成为热门旅游目的地;微短剧《大过年 ...
历史文化从典籍走入寻常生活 唤醒“名泉”赴一场跨越千年的生态文化之约
Yang Shi Wang· 2025-07-11 06:59
Core Viewpoint - The restoration of the Baquan Spring Group in Jinan aims to revive the unique geological landscape known as "Spring Gushing White Sand" by 2025, making it accessible for free to citizens and tourists [1][19]. Group 1: Ecological Restoration - The Baquan Spring Group has undergone systematic ecological restoration to revive its historical landscape and provide habitats for aquatic life [7][21]. - The restoration process involved high-precision geological radar to detect underground springs and accurately locate historical springs for targeted rehabilitation [19][21]. - The project includes soil remediation, the creation of shallow wetlands, and the preservation of native trees, contributing to a seasonal landscape that enhances the area's natural beauty [21]. Group 2: Cultural Integration - The Baquan Spring Group has integrated historical culture with ecological features, creating unique living scenes for the citizens of Jinan [15][23]. - The park features a children's playground, water platforms, and picnic areas, catering to various recreational needs and enhancing community engagement with the natural environment [15][21]. - The introduction of an ecological cycle agricultural system, such as rice cultivation alongside the springs, promotes sustainable practices and provides educational opportunities [12][21]. Group 3: Tourism and Community Engagement - The revitalization of the Baquan Spring Group is expected to attract tourists and enhance the quality of life for local residents, fostering a sense of community around the natural springs [1][23]. - The park's design encourages interaction with the natural landscape, allowing visitors to experience the beauty of the springs and the surrounding environment [15][23]. - The initiative aims to create a vibrant cultural and ecological hub that reflects the historical significance of the springs while promoting environmental awareness [12][19].
第十一届尼山世界文明论坛在山东曲阜举行,首设水文化论坛
Xin Jing Bao· 2025-07-11 06:55
新京报讯(记者揭明玥)从大禹治水到孔子临水而叹,从与都江堰齐名的戴村坝到现代水网纵横,齐鲁 大地的水脉始终奔涌着中华文明的深厚基因。7月10日,第十一届尼山世界文明论坛水文化论坛在曲阜 尼山开幕。来自中国、法国、希腊、埃及、巴西等12个国家的60位专家学者,聚焦"水文化与全球现代 化"主题展开深度研讨。据悉,这是尼山世界文明论坛首次设立水文化论坛。 追溯历史,齐鲁大地治水名人辈出,既有历史治水名人大禹、明初著名农民水利家白英,也有解决了黄 河和汴渠水患的东汉水利专家王景,提出"治水是治国安邦的根本大计"的管仲等,他们的治水智慧与担 当精神,为当代水文化研究提供了鲜活的历史范本。 近代以来,山东治水在传承中不断革新。民国时期,黄河水利委员会在山东设立水文站,开启科学治水 先河;新中国成立后,山东掀起大规模水利建设高潮:导沭整沂工程打响"千里治淮第一仗",位山灌区 跻身黄河下游最大引黄灌区,峡山水库以"横亘潍河"之势成为全省最大水库……一批批水利工程拔地而 起,既改写了流域水患频发的旧貌,更为山东农业发展与水资源调控奠定了坚实基础。 生态治理上,山东一以贯之强化河湖长制,聚力实施"万村千河"整治与母亲河复苏行动, ...