Group 1 - The Chinese government has approved the establishment of cross-border e-commerce comprehensive pilot zones in Hainan and 15 other cities, reflecting a strong expectation for the "buy global, sell global" strategy in cross-border e-commerce [1] - The industry is transitioning from rapid growth to refined operations, requiring brands to adapt their marketing strategies to overcome cultural differences and flow anxiety, moving from short-term sales to long-term ecological co-construction [1][4] - The global influencer e-commerce growth is slowing, with social media platforms stabilizing in daily active users, leading to increased competition for quality influencer resources [3][4] Group 2 - The cost of acquiring effective traffic is rising, with Facebook's CPM increasing from $8.70 to $9.45, while 60% of U.S. advertisers plan to cut ad spending due to tariff wars [4][6] - The influencer ecosystem is becoming polarized, with top influencers dominating the market, making it difficult for mid-tier and new influencers to gain exposure [3][6] - Brands need to innovate content and engage in the creative process to enhance the value of advertisements, as the Z generation prefers engaging and diverse content over low-quality ads [7][10] Group 3 - Successful case studies, such as realme's Mother's Day campaign in Brazil and Ramadan ads in Southeast Asia, demonstrate the importance of local cultural integration in marketing strategies [8][10] - Companies like BKK are building their own influencer ecosystems, collaborating with various tiers of influencers to create a long-term symbiotic relationship [10][11] - Localization in communication and team structure is crucial for cross-border e-commerce, requiring brands to understand local cultures and regulations [11][12] Group 4 - The future of overseas influencer marketing lies in deep cultural integration, precise matching of influencers and audiences, and continuous optimization of collaboration models [14] - The ability to build an ecological co-existence mechanism between brands and influencers will be a core competitive advantage for cross-border e-commerce in overseas markets [14]

近日，抖音创作者@猫爷 凭借独特的 "原地猫步" 与标志性口头禅 "毋庸置疑"，在短短一个月内狂揽190万+粉丝，短视频播放量更是破亿，掀起全网模仿 热潮。 出身农村的他，辍学后孤身独闯北京，在潮湿昏暗的地下室度过了八年艰难时光。而且他的"魔性猫步"最初并不被网友认可，甚至还被贴上 "娘娘腔" 的 标签，被全网群嘲。 @猫爷 的爆火过程中究竟藏着哪些不为人知的故事？他又是如何完成这场惊天逆袭的？让我们跟随「克劳锐」的视角，一起来看看吧！ HT 抖音号: MaoYe 图片源自抖音精选 随着紧凑的BGM响起，猫爷自信地扭动身姿，收尾时优雅微笑，性别与职业的强烈反差，瞬间抓住观众眼球。这种极具争议性的人设，颇受算法和用户 青睐，也让@猫爷 脱颖而出，并将"魔性猫步"带入大众视野。 不过，@猫爷 的成名之路并非一帆风顺，甚至可以用困难重重来形容。 翻看@猫爷 的视频，我们会看到西装革履的@猫爷 穿梭在两排女学员之间，示范女模猫步。 早在2018年11月，@猫爷（本名张华）便开始在抖音发布短视频。 彼时的他，身着西装走女模猫步，扭胯时自信微笑，这种前卫、反差甚至有点"低俗"的账号定位，无疑会让他成为网暴的"靶心"。 在 ...

Core Insights - The rapid rise of corn egg tarts in the baking industry has led to a significant shift in consumer preferences, with this dessert becoming a popular item in various bakeries and cafes across China [1][3][5] Group 1: Product Overview - Corn egg tarts consist of a crispy tart shell filled with egg custard, topped with grilled corn and a layer of corn custard sauce, often sweetened with honey or sugar for a caramelized finish [1][5] - The dessert is believed to have originated from South Korea, specifically from a bakery in Seoul, and has since gained popularity in China as a new attraction for bakeries [5][9] Group 2: Market Dynamics - The demand for corn egg tarts has surged, with many bakeries featuring them prominently in their displays, leading to high sales volumes; for instance, some stores report selling over a thousand tarts daily [13][21] - Despite their popularity, corn egg tarts are criticized for their high caloric content, with one variant containing at least 300 kcal, which is equivalent to two small bowls of rice [9][12] Group 3: Pricing and Consumer Sentiment - The price of corn egg tarts can vary significantly, with some locations charging as much as 48 yuan per tart, leading to comparisons with luxury brands; however, average prices in Beijing range from 10 to 20 yuan [12][13][16] - The high price point has sparked discussions about the affordability of ingredients like corn for farmers, as the final product becomes a luxury item [16][18] Group 4: Industry Trends - The baking industry is increasingly focusing on egg tarts as a profitable product line, with egg tarts accounting for 35% of search volume in the baking category, making them a top item for attracting customers [21][24] - Innovations in egg tart offerings, such as visually appealing designs and unique toppings, are being developed to enhance their appeal on social media platforms, driving further consumer interest [24][26]

从业内关注的翻台率数据来看，餐厅2024年翻台率下跌至3次/日。而公司创始人陆长梅2013年曾透露， 当时餐厅的翻台率在6到8次。 业内分析认为，经历4年IPO长跑，绿茶餐厅展现出顽强的求生欲，如今餐饮行业内卷激烈，餐厅成功 上市也有助于增强信心。但上市首日表现不佳，在一定程度反映出资本市场担忧。初代网红餐厅如何改 变"吃老本"的现状，在新消费时代吸引食客？也是餐厅下一步需要面临的严峻挑战。 来源：北京日报客户端 记者：杨天悦 招股书显示，绿茶集团是中国内地知名的休闲中式茶餐厅运营商。2022年至2024年，公司收入分别为 23.75亿元、35.89亿元和38.38亿元，净利润分别为0.17亿元、2.96亿元和3.50亿元。 2008年，公司在西子湖畔开设了第一家餐厅，截至2024年4月14日，已开设489家餐厅，覆盖21个省4个 直辖市、2个自治区和香港特别行政区。2024年，集团共开设120家新餐厅，并计划于未来3年分别开设 150家、200家和213家新餐厅。 开业之初，餐厅曾以融合菜和高性价比定位崛起，凭借面包诱惑、绿茶烤鸡等爆款菜品，成为红极一时 的初代网红餐厅。一时间，上述经典菜品也被许多餐厅所效 ...

在江夏区湖泗漍海洋村，返乡村民杨和平正忙着打理自家民宿。两年前还在外漂泊的 他，如今已能熟练接待八方来客。"家乡的土壤让梦想生根，我们的螃蟹、莲藕，都成了'网 红'。"这位新农人的蜕变，正是武汉磁吸效应催生的万千故事之一。 5月15日，"楚材聚汉 共建支点"京津冀企业武汉行座谈会上，30多家京津冀企业带 着"看家本领"来到武汉，不仅带来16颗"金种子"，更试水出一条"需求牵引+场景验证+政策 护航"的跨区协同新路。 "武汉是国家科技创新中心，也是商贸物流中心，未来也会成为低空物流中心。"上海磐 易科技有限公司CEO张弘毅谈到，将在汉建立研发基地，服务机场高铁安防，与本地车企协 寒序科技（北京）有限公司计划将自主研发的磁概率计算芯片研发基地落子武汉，"这 里的产业集群能为芯片封装提供关键支撑，能让我们把实验室里的'磁'变成市场上 的'力'。"公司首席战略官巩子瑞坦言。 "既想让乡亲们吃上有机食品，更想留住乡愁。"乡情与商机的双重引力，也牵引了更多 楚商的回归，会上，北京武汉企业商会会长、北京恒日工程机械有限公司董事长杨驰升说。 此次，他追加7.3亿元，投资建设武汉阳森·湖泗漍海洋生态谷二期项目，计划于今年底动 ...

以下文章来源于冰川思享号 ，作者熊志 冰川思享号 . 汇聚思想，分享锐见 来源丨冰川思享号（icereview） 作者丨熊志 图源丨摄图网 2025年，又一个网红城市诞生了——重庆荣昌。 今年4月，重庆荣昌人林江，因五次跨城投喂网红"甲亢哥"受到关注，其投喂的"荣昌卤鹅"知名度迅速提 升，成了爆款美食，荣昌也成为热门旅游目的地。 数据显示，"五一"假期荣昌接待游客234.5万人次，同比激增168.2%；29万只卤鹅被抢购一空，销量暴涨 752.53%；零售额突破20亿元，同比增幅达258%。 "卤鹅哥"意外带来的泼天流量，让这座小城走红出圈，但从淄博烧烤的烟火升腾，到天水麻辣烫的热辣 滚烫，2025年网红城市的整体降温，已成为不争的事实，其背后的扎心真相是，中小城市主导的文旅狂 欢，正悄然走向式微。 荣昌位于重庆最西边，到2015年才撤县设区。到2024年，荣昌全区的常住人口只有66.03万人，户籍人口 数为83.1万人。也就是说，这是一个人口严重流失的小城市。 此次走红之前，提到荣昌，可能很多人都没听过它的名字，哪怕有特色卤鹅加持，其知名度和存在感依 旧相当低。 所以，在"卤鹅哥"爆红之后，面对个体网红流量 ...

Group 1 - The Hong Kong Securities and Futures Commission (SFC) successfully promoted consensus among Asia-Pacific securities regulators to enhance cooperation in combating online investment scams during the 50th International Organization of Securities Commissions (IOSCO) annual meeting in Doha, Qatar [1] - The SFC's Chief Executive, Ms. Ashley Alder, highlighted emerging trends and risks in the capital markets, including the rise of online investment scams facilitated by deepfake technology and the emergence of financial influencers [1] - The SFC is committed to collaborative efforts in sharing market intelligence, combating cross-border crime, and establishing international standards to enhance investor confidence in the market [1] Group 2 - The SFC took the opportunity at the IOSCO annual meeting to strengthen cooperation and communication with overseas regulatory counterparts, aiming to enhance connections between Hong Kong and global capital markets [2] - During the meeting, the SFC signed memorandums of understanding with the Abu Dhabi Global Market Financial Services Regulatory Authority, the Central Bank of Ireland, and the Ontario Securities Commission to promote cross-border industry cooperation and open new markets [2] - SFC representatives held bilateral meetings with regulatory counterparts and industry representatives from the Middle East, Asia-Pacific, Europe, North America, and Africa [2]

Core Viewpoint - The article discusses the rapid rise and fall of trendy baked goods in the Chinese market, highlighting the cyclical nature of consumer interest and the challenges faced by entrepreneurs in the baking industry [5][16]. Group 1: Trends in the Baking Industry - The baking category is experiencing a wave of trendy products, with items like butter rice cakes and corn tarts gaining immense popularity, leading to long queues and high sales [6][7]. - Despite the initial success of trendy items, many new stores are closing down, with projections indicating that 100,000 baking shops will close in 2024, while net growth in new stores will be less than 10,000 [7][16]. - The rapid iteration of trendy baked goods is attributed to low entry barriers for new entrepreneurs, resulting in a lack of product uniqueness and a saturated market [12][16]. Group 2: Market Dynamics and Consumer Behavior - The article notes that the baking market is facing challenges from supermarkets and e-commerce platforms, which offer competitive pricing and convenience, further eroding the market share of traditional bakeries [12][16]. - Consumer sentiment is shifting towards quality over price, with a growing resistance to high-priced baked goods, indicating a potential shift in market dynamics [15][16]. - The concept of "quality-price ratio" is emerging as a critical factor for success in the baking industry, as consumers seek a balance between price and quality [15][16]. Group 3: Successful Business Strategies - Successful baking brands are those that combine classic products with innovative new offerings, creating a diverse product matrix that encourages repeat purchases [13][16]. - The article emphasizes the importance of having signature products that foster strong brand associations, which can sustain a bakery's long-term viability [13][16]. - The need for bakeries to adapt to changing consumer preferences and market conditions is highlighted, with a focus on maintaining product quality while managing costs [15][16].

老粉都知道，狐妹前几年比较关注网红圈的热点事件。但今年极少聊了。 除了不少粉丝跟我说看得有点腻，还有个更重要的原因是～ 关注多了你会发现，这些年大大小小的网红翻车，都跟套公式似的，换汤不换药。 狐妹这两天还刷到过，百万粉丝女网红 " 是小念噢 " 这个账号发布了一条视频。 视频内容表示，这位博主遗是遭到勒索后自杀去世了。 带货出岔子的，人设崩塌的，虚假宣传的，纯纯博流量内容不良价值观的...... 是不是上面随便哪项，脑子里立马就有一个网红代表闪过？ 今天这个翻车的网红就牛了，感觉要不是 " 走火入魔 " ，都干不出这样的事。 实话说，这种如此正式宣告白事的视频，谁会怀疑真假啊？ 狐妹大晚上看到视频后，还特意点进去头像看了下页面其他视频内容。 当我发现她只是个很漂亮的 18 岁小姑娘时，还立马伤感了一会儿。 至于评论区直言的 " 被逼死......对方想要勒索 130 万 " 等言论，狐妹只觉得这事大了，一定会查的，到时候等下后续看看咋回事。 好嘛，确实，今天结果公布了～ 结果就是人并没有自杀，说是一时冲动，故意编造的假消息； 且评论区带节奏 " 被逼死 " 等系列评论，也是她自己写的； 至于 " 被敲诈勒索 ...

5月，成都环城生态区，麦田里一片金黄，正值小麦收割季。与此同时，金色的麦田景观成为网红打卡点，吸引了一大批市民打卡。 "我在麦田看到不少垃圾。"一名网友告诉记者，因一棵树，成都环城生态区隅上田园附近的麦田景观拍照很出片，在社交媒体上被誉为"麦田里最孤 独的树""成都版小喜洲"，不少人带着气球去麦田里打卡。但有人在麦田踩踏出小道，且留下不少垃圾。 成都天府绿道生态农业科技有限公司是环城生态区农业项目的负责方。近日，其相关负责人告诉记者，在133平方公里的环城生态区里，有10万亩粮 油产业带，据不完全统计，应该至少有20个"野生"网红点位。 一边是麦田丰收，一边是网红人气；一边是作物生长，一边是市井喧嚣。如何平衡两者之间的冲突？ 有人凌晨打卡 网红麦田被遗留不少垃圾 "这里有不少废弃气球。"一名网友表示，在环城生态区隅上田园附近，因麦田中有一棵孤独的树，不少人拿着气球在这里拍照，氛围感十足。随着这 里越来越"网红"，麦田里也出现一道道人为踩踏的痕迹，同时出现了不少塑料垃圾，其中气球居多。 根据网友分享的地址，记者在现场也看到不少气球分散在麦田中。同时一块"种植区域、禁止踩踏、损坏罚款" 的警示牌倒在田坎上，一些麦 ...