Core Viewpoint - Dongguan Huamei Food Group is promoting the cultural significance of mooncakes through the "Mid-Autumn Festival Application for Inclusion in the UNESCO Intangible Cultural Heritage List" initiative, integrating smart manufacturing with traditional craftsmanship to redefine Mid-Autumn aesthetics [1][3][5]. Group 1: Event Overview - The "Mid-Autumn Application for Inclusion" ceremony was launched at the marketing summit, emphasizing Huamei's commitment to cultural heritage and innovation in the mooncake industry [3]. - Huamei's General Manager, Chen Yujun, highlighted the company's mission as the "Guardian of Mid-Autumn," focusing on cultural transmission and the empowerment of traditional industries through smart manufacturing [3][5]. - The summit featured a strategic development report for 2025 by Chairman Yuan Xupei, outlining a vision centered on culture, product quality, and a multi-channel approach to enhance market competitiveness [3][5]. Group 2: Product Launch - Huamei introduced over 50 innovative mooncake gift boxes under the theme "Manufacturing Aesthetics," which combine smart manufacturing technology with intangible cultural heritage [1][7]. - The new product lines include "Impression," "Guiyixiang," "Beauty of Intangible Heritage," "Blossoms," "Gratitude Moon," "Flowing Heart," "Welcoming Phoenix," "Huamei Autumn," and "Golden Lisha," showcasing a blend of traditional craftsmanship and modern food technology [7]. Group 3: Cultural Significance - The company aims to elevate the mooncake from a mere food item to a symbol of Chinese civilization and cultural exchange, positioning the "Mid-Autumn Application for Inclusion" as a starting point for cultural output [5]. - Huamei's mooncake museum, opened in 2023, presents the origins of Mid-Autumn culture and the historical development of mooncakes, contributing to the cultural ecosystem surrounding the festival [5][8].

国家级非遗道明竹编市级代表性传承人 张定娟：我觉得更多的是让大家用起来。使用起来，它就自然而然把这项技艺传承下去了。 在浙江湖州的双林绫绢织造技艺传承馆内，郑依霏正带领参观者开启一场穿越千年的丝织艺术之旅。大家亲手触摸传统绢织机，零距离体验古老丝织技 艺。大学毕业后的郑依霏选择回到家乡，从父辈手中接过了传承千年的绫绢织造技艺责任。她将绫绢织造技艺传统生产车间打造成"活态博物馆"，并免费向 公众开放。 央视网消息：6月14日是"文化和自然遗产日"，文化和旅游部的非遗宣传活动主题为"融入现代生活——非遗正青春"。聚焦青年传承人培养、非遗融入 现代生活。青年一代传承人正在成为非遗保护和创新的生力军，在传承中不断推动非遗发展。 这款使用传统"道明竹编"技艺、经过年轻设计师巧思设计出来的书签，近一个月就为年轻传承人带来了10多万的营收。2019年跨出大学校门的张定娟意 外与竹编结缘，拜师"道明竹编"国家级非遗传承人，开始系统学习竹编。如今在她的手上竹编不仅仅能制作工艺品，还可以成为随身携带的香薰、耳环，色 彩绚丽的团扇、包包等，不断探索竹编新的表达形式。 在有"侗乡第一寨"之称的贵州黔东南黎平县肇兴侗寨，陆勇妹和姐妹们 ...

新华社银川6月15日电题：中国非遗与国际时尚品牌"双向奔赴" 新华社记者田颖、房宁、马思嘉 当中国顶级景泰蓝工艺融入国际奢牌首饰，当自唐朝流传至今的绒花成为大牌针织帽上最独特的装饰，当竹编与榫卯结构巧妙嵌入奢侈品手 袋……这是一场中国非遗与国际时尚品牌的"双向奔赴"。 今年，中国工艺美术大师、国家级非遗景泰蓝制作技艺代表性传承人熊松涛接到一笔特殊的合作订单——为西班牙品牌罗意威设计制作蛇年主题 的景泰蓝挂坠及手袋装饰。 景泰蓝是中国特有的珐琅工艺，需在金属胎面上完成掐丝、点蓝、打磨、电镀等工序。用硅酸盐颜料制成的景泰蓝经过高温烧制后千年不朽，故 宫所藏景泰蓝色泽至今依然华丽浓郁。 意大利奢侈品牌芬迪在北京举办展览时，与彝族手工艺人携手，将中国国家级非遗彝族刺绣和银饰工艺融入其标志性法棍包。法国时尚品牌迪奥 在巴黎2024春夏男装秀的帽饰设计中，采用了非遗绒花元素，将丝绸织成花朵。意大利品牌万莱斯特与中国竹编手艺传承人钱利淮合作，打造了 一款限量版手袋，巧妙融入了竹编镶嵌工艺，且锁扣处汲取中式榫卯结构的巧思，运用了竹丝镶嵌技术…… "中国数千年的文化积淀赋予我们文化产品生产和塑造的优势，而国际时尚品牌在文化产品 ...

Group 1 - The article highlights the celebration of intangible cultural heritage in Shanghai, particularly through various events and markets showcasing traditional crafts and cultural practices [1][2] - The "Follow the Intangible Cultural Heritage in Life" themed market in Baoshan District features traditional crafts such as Luojing Cross-Stitch and Wusong Noodle Sculpture, aiming to promote cultural heritage [1] - The event includes a series of activities like the "Cultural and Natural Heritage Day" and the "Traditional Chinese Medicine Culture Benefit Activities," emphasizing the integration of traditional crafts with modern aesthetics [1][2] Group 2 - The event in Xuhui District showcases ten representative intangible cultural heritage projects, including hand-spun cotton weaving and traditional Chinese clothing techniques, enhancing community engagement [2] - Interactive experiences such as herbal medicine demonstrations and traditional Chinese medicine tastings are provided, making cultural heritage accessible and engaging for the public [2] - The "Haipai Memory" cultural exhibition presents over ten intangible cultural heritage projects, reinforcing the idea that cultural heritage is an integral part of daily life in the community [2]

Core Viewpoint - The event held in Baise, Guangxi, on June 14, 2025, showcased the creative transformation of intangible cultural heritage (ICH) under the theme "Integrating into Modern Life - ICH is Youthful" and attracted thousands of citizens and tourists [1][2] Group 1: Event Highlights - The opening ceremony featured performances such as the dance "Joyful Zhuang Village" and the musical piece "The Red Army Comes to Baise," which energized the audience [1] - A cultural promotional video titled "Remembering Hometown Nostalgia" was released, featuring overseas Chinese Jin Yuxi, connecting overseas compatriots through ICH [1] - An online shopping festival was launched, with 20 influencers promoting ICH handicrafts, food, and cultural products through live streaming, enhancing the visibility of Guangxi products [1] Group 2: Cultural Heritage Promotion - The main venue, "Living Heritage Market," became a focal point, showcasing the Zhuang ethnic group's "Bao Tianding" custom and the innovative "Three ICH Transport Beads" by craftsman Liang Jun, which received over 100,000 orders [1] - The event also highlighted traditional festivals and foods, such as the Zhuang Frost Festival and five-color glutinous rice, demonstrating the deep integration of ICH into daily life [1] - The event included a display of the history of ICH protection in Guangxi, covering training programs for national ICH inheritors, cultural ecological protection zones, and digital preservation achievements [1] Group 3: Government Support and Initiatives - Guangxi has prioritized ICH protection since 2003, with over 100 million yuan allocated to ICH protection funding, establishing a four-tier protection system [2] - Four projects from Guangxi are included in UNESCO's list of human intangible cultural heritage masterpieces, with 1,115 provincial-level ICH projects, ranking among the top in the country [2] - The region promotes a model of "festivals every month, surprises everywhere," launching 12 major ICH-themed festivals annually to integrate ICH into modern life and boost tourism [2]

Core Viewpoint - The event aims to promote the integration of intangible cultural heritage (ICH) into modern life, enhancing public engagement and appreciation of traditional culture through immersive experiences and various activities [1][2]. Group 1: Event Overview - The "Cultural and Natural Heritage Day" event in Wuhan was organized by the Wuhan Municipal Bureau of Culture and Tourism and the Wuchang District People's Government, featuring a variety of activities such as ICH exhibitions, performances, and interactive experiences [1]. - The event introduced the "Follow the ICH to Explore Wuhan" themed routes, which include five major themes and ten ICH tourism routes, covering over 50 locations [1]. Group 2: Activities and Attractions - The event featured a non-heritage market with over 40 booths, showcasing ICH projects that attract visitors with their unique charm, including traditional crafts and culinary experiences [2]. - Notable ICH projects such as the Yellow Crane Tower legend and traditional food items like Doupi and Hot Dry Noodles were highlighted, providing visitors with a tangible connection to local culture [2]. - The event included nearly 60 themed activities during the "Cultural and Natural Heritage Day," aimed at bringing ICH closer to the public through exhibitions, performances, and community engagement [2].

千年运河韵，世界共潮声。当地时间6月12日下午，"运河非遗·绽放欧洲"文化展示活动亮相比利时 布鲁塞尔中国文化中心。作为"文明遇·鉴：中国大运河文化江苏周"的重要内容，本次活动由布鲁塞尔 中国文化中心、新华报业传媒集团主办，以中国大运河文化为纽带，通过精湛的非遗技艺展示与生动的 文化交流对话，向欧洲观众生动呈现中国文化的深厚底蕴与当代活力。 距正式开幕尚有一小时，活动现场已人头攒动，众多自发报名的当地民众满怀期待早早抵达，其中 不乏许多年轻面孔。江苏代表性非遗项目展台前，上手体验者络绎不绝。"太美了！""太神奇了！""这 简直不可思议！"此起彼伏的赞叹声中，现场气氛热烈非凡。"可看、可玩、可体验"的模式，让古老非 遗成为热追对象，不少年轻观众争着上前体验、摆pose、合影打卡。这一刻，非遗成为了跨越国界的交 流语言。 蘸墨、覆纸、刷印，一幅"连年有余"图惊喜地出现在柔软的宣纸上，观众在扬州雕版印刷技艺传承 人的指导下，感受古代"复印机"的神奇魅力，带走一份亲手制作的独特纪念。在苏绣展台前，青年观众 Racha在体验后直呼："太不可思议了！一根这么细的丝可以再劈成300多根！"看到一根丝线在绣娘手中 一次次被劈 ...

夜幕降临，江西萍乡湘东区界头村皮影广场，临时搭建的皮影戏台前人山人海。悠扬的京胡伴随铿锵的 锣鼓响起。幕后，湘东皮影戏省级代表性传承人丁永发（见图，李桂东摄），带领他的儿子、市级代表 性传承人丁武，挥舞影人闪转腾挪。台下，乡亲们或站或坐，时而屏息凝神，时而发出阵阵喝彩。 湘东皮影戏始于清代光绪年间，至今已有140多年的历史。"唱腔融合了赣剧高腔，皮影造型和审美质 朴，有《杨宗保破阵》《西游记》《刘备招亲》等120多出经典剧目……"丁永发滔滔不绝，"如今全本 可唱的有五六十出。" 全市各乡村及景区成了他们的舞台，10余所大、中、小学校也纷纷发出邀请。丁永发说，"孩子们很喜 欢、很自豪，表现出极大的学习热情。这样一来，湘东皮影戏何愁无人传、无人看呢？" 开设皮影戏培训班、网络直播皮影戏演出、拍摄皮影微短剧……随着探索的不断多元化，皮影剧团已有 10余人，社会效益和经济效益不断提升。 丁永发从11岁开始学习皮影戏，技不离手、曲不离口，拉京胡、吹唢呐、耍皮影、刻皮影、唱大 戏，"样样通，张口来"。 "鸣锣开唱，皮影戏风光无限。"两鬓斑白的丁永发如今正准备整理推出200余出剧目，"不能辜负好时 代，我们要继续为观众演下 ...

Core Viewpoint - The article highlights the growing popularity of intangible cultural heritage (ICH) in China, particularly in tourism, with local initiatives in places like Shaanxi Province successfully integrating traditional culture into modern tourism experiences [1][6][12]. Group 1: Cultural Heritage and Tourism Integration - The trend of "traveling with ICH" has emerged as a new wave in the cultural tourism market, with various cities leveraging their traditional cultural characteristics to attract visitors [1]. - In Shaanxi's Ziyang County, local residents creatively participate in performances that must include Ziyang folk songs, showcasing the community's engagement with their cultural heritage [3][6]. - The integration of ICH into tourism has led to increased visitor numbers and spending, with Ziyang receiving 433,000 domestic tourists during the Qingming and May Day holidays, generating a total expenditure of 210 million yuan, a 97% increase year-on-year [11]. Group 2: Local Initiatives and Economic Impact - The local government emphasizes the importance of balancing development and heritage protection, aiming to transform county-level tourism into a pillar industry [6][11]. - The introduction of immersive experiences, such as tea picking and folk song performances, has attracted a diverse range of tourists, enhancing their engagement with local culture [8][9]. - The rise in popularity of ICH has led to a resurgence of interest among younger generations, with more young people participating in traditional singing competitions and learning folk songs [12][15]. Group 3: Future of Intangible Cultural Heritage - The article discusses the need for continuous innovation in ICH to keep it relevant and appealing, with local communities becoming cultural ambassadors and storytellers [15][17]. - The successful integration of ICH into tourism not only preserves traditional practices but also boosts local economies, as seen in various regions across China [15][17]. - The cultivation of new ICH representatives among the youth is crucial for the sustainable transmission and protection of cultural heritage, contributing to a stronger cultural identity [17].

Core Viewpoint - The integration of traditional culture, specifically the Zhong'ao Fire Dragon dance, into the educational system in Dazhu District, Chongqing, is fostering physical fitness, teamwork, and cultural heritage among students [1][3]. Group 1: Cultural Heritage in Education - Zhong'ao Fire Dragon is a unique folk dance with a long history, introduced into the curriculum of Zhong'ao Central Primary School since 2008, resulting in over 1,000 students trained as "Little Fire Dragons" [3][4]. - The school has developed a course on "Zhong'ao Fire Dragon Production and Performance," covering grades four to six, and has innovatively combined modern dance with traditional techniques [3][4]. - The Dazhu District Folk Fire Dragon Association has contributed to this initiative, with over 20 instructors teaching students and designing simplified versions of the dragon for easier learning [3][5]. Group 2: Student Experience and Commitment - Students like Jiang Zihao, who has been practicing for over four years, express a strong passion for the dance, highlighting the challenges of training and the importance of perseverance [4]. - Jiang continues to train weekly even after graduating from Zhong'ao Middle School, participating in numerous performances, and aims to carry on the tradition of this intangible cultural heritage [4][5]. Group 3: Broader Impact on Education - In addition to Zhong'ao Fire Dragon, other intangible cultural heritage projects, such as Dazhu Stone Carving, have also been incorporated into the curriculum across 29 schools in the district [5]. - The Dazhu District Cultural Tourism Committee plans to further enhance the integration of intangible cultural heritage into education, aiming to enrich the quality of education and cultivate new talents [5].