以下文章来源于价值星球Planet ，作者方歌 价值星球Planet . 透视内容本质，解锁商业价值 本文来自微信公众号： 价值星球Planet ，作者：方歌，编辑：李小天，题图来自：AI生成 《歌手2024》的突围，某种程度上是大众对专业度不够的歌手以及所谓的行业门槛的反扑与抵抗 ——直播和现场才意味着"专业歌手"的含金量。因此它成为了大众情绪和行动的粘合剂，呈现出了罕 见的全民性。 但这样的成功难以复刻。 一个残酷的事实是，在无意识地将大众以音乐审美为参考因素分割甚至对立之后， 音综又在被审美 和流量驯化。 音综的"自我"，正在消亡 音综曾经是国产综艺的里程碑。 单依纯"疯"了。 《歌手2025》最新一期，单依纯演唱新版《李白》拿下第二名。一句魔性的"如何呢又能怎"和破音 式嘶吼，让这首《李白》被调侃为新晋高考禁曲。 在所谓的全民狂欢中，数据却悄悄地揭露了残酷真实。 据酷云数据，《奔跑吧》第九季以峰值0.87，平均值0.74稳居卫视综艺收视榜首位，胜过《歌手 2025》。 这个六月，四档音综同时竞技，却似乎没有赢家。 图源：微博@传媒挑战者 音综的出现往往有着时代因素。之前是青年文化风潮的觉醒，是流媒、盗 ...

被视为"多明戈接班人"的罗兰多·维拉宗在走红20多年后首次来到中国，于近日举行了一场别具特色的"拉丁小夜 曲"音乐会。 很多年前，维拉宗就热衷于挖掘古老的民谣。这次带到中国巡演的"拉丁小夜曲"音乐会，始于他与梅斯特2020年 合作录制的同名唱片，民谣里怀着他对故土的热爱、对音乐和拉美文化的热爱，也凝聚他在半百之年对生命本质 的思考。 50岁后松弛享受音乐 维拉宗曾以为，自己的艺术生涯会因先天性囊肿而终结在50岁。 被视为"多明戈接班人"的男高音罗兰多·维拉宗，在走红20多年后第一次来到中国。 6月6日晚，53岁的维拉宗以一袭深蓝天鹅绒礼服登台国家大剧院，与竖琴演奏家萨维耶·德·梅斯特一起，开启一场 极少见的"拉丁小夜曲"音乐会。 两位音乐家用竖琴搭配人声，并联袂挖掘近20首取材于墨西哥、阿根廷、哥伦比亚、巴西、古巴等地区的古老民 歌，这些或哀伤幽婉或激情奔放的民谣让现场气氛热烈，两位音乐家在演出后三度返场，一次次鞠躬，接受现场 的欢呼与掌声。 在世界歌剧舞台声名显赫的维拉宗，虽然只带来一场独唱音乐会，但足见其深厚功力与音乐审美。 1999年，维拉宗在"世界歌剧大赛"中斩获多个奖项。那之后，他成为同辈艺术家中最 ...

记者 吴桐 昨天，上海文化广场发布2025年末大戏。《莫扎特！》《伊丽莎白》音乐剧版音乐会、法语原版音 乐剧《罗密欧与朱丽叶》《巴黎圣母院》、安东尼亚诺小合唱团新年音乐会、爱尔兰国宝舞剧《大河之 舞》30周年纪念版将轮番登场。 德语音乐剧顶流焕新归 2014年起，文化广场先后引进《伊丽莎白》《莫扎特！》等经典德语音乐剧，在上海乃至全国建立 了稳固的德语音乐剧观众基础。去年，《伊丽莎白》回归，《蝴蝶梦》《路德维希二世》相继在沪首 演。今年11月起，上海文化广场2025年末大戏将拉开序幕，德语音乐剧双"顶流"《莫扎特！》《伊丽莎 白》音乐剧版音乐会将上演。 2025年末大戏，法语音乐剧经典之作《罗密欧与朱丽叶》《巴黎圣母院》将回归。 上海文化广场与《罗密欧与朱丽叶》的缘分始于2012年，2023年6月迎来20周年纪念版，13场演出 售罄。本剧自2001年在法国首演以来，巡演足迹遍布全球，被欧洲媒体誉为"21世纪最伟大的流行音乐 剧"。 此外，《巴黎圣母院》将第六次登上文化广场舞台。去年9月，《巴黎圣母院》18场演出开票即告 售罄；今年1月，《巴黎圣母院》迎来在上海文化广场的百场演出。明年1月，《巴黎圣母院》将再度 ...

Core Viewpoint - The article reflects on the influence of music and nature on personal growth and environmental awareness, highlighting the legacy of composer Liu Zhi and the efforts of his daughter in promoting ecological education through music [5][7][8]. Group 1: Music and Personal Development - Liu Zhi's music education for his daughter included teaching music theory and the importance of diverse cultural influences [5][6]. - The creation of the song "Let Us Paddle" was inspired by a childhood experience on a boat, showcasing the connection between personal memories and artistic expression [6][8]. Group 2: Environmental Awareness and Education - The daughter established an environmental education foundation in 2016, focusing on biodiversity and encouraging children to appreciate and protect nature [7][8]. - The song "Lingxi," inspired by the Amazon rainforest, aims to raise awareness about environmental conservation through music, involving collaboration with over 200 schools and support from more than 130 artists and scientists [8].

全程站在台下，打着节拍、挥手呐喊，庄济宇满是自豪与欣慰："音乐可以改变大山里的孩子，让他们 收获别样的成长体验，我想在乡村教学一线，用热爱为他们编织更多的梦想。" 《 人民日报 》（ 2025年06月04日 12 版） 2024年，庄济宇被调到骡坪小学任教——这是一所有着上千名学生的中心校。骡坪小学校长赵本彦很看 重美育探索，"咱山里的娃娃们不光要学文化课，也需要美育来开阔眼界、培养热爱、收获快乐。" 就这样，一场"双向奔赴"发生在两所学校间。课余时间，庄济宇每周回到石印教学点，给孩子们上音乐 提升课。一同去的，还有骡坪小学的教师们。剪纸、泥塑、纸浆画……骡坪小学美术教师王红艳带来的 新课程，让石印教学点的孩子们大开眼界。 在骡坪小学，庄济宇又组建起"旭光乐队"等3支新的乐队。主唱兼贝斯手张瑞雪、吉他手朱妙、鼓手胡 遗婷……更多孩子了解音乐、爱上表演。 "星空与山"音乐节上，上千名师生、家长齐聚操场，骡坪小学的3支学生乐队精彩亮相，石印教学点 的"拿云乐队"也被邀请参演。稚嫩有力的歌声，配合乐器演奏，将一首首歌曲演绎得动人心弦，掌声和 欢呼声此起彼伏。通过网络直播，在外务工的学生家长们也能看到演出，孩子们的自 ...

Core Viewpoint - The article highlights the emotional connection and cultural exchange experienced by Mickey Guyton, an American country music singer, during her participation in the Chinese music competition "Singer 2025," emphasizing the authenticity of Chinese audiences' emotional expressions [1][4]. Group 1: Cultural Exchange - Mickey Guyton believes that music can serve as a bridge for cultural exchange between China and the United States, stating that the emotional openness of Chinese audiences is refreshing compared to the more reserved expressions in the U.S. [1][4]. - The collaboration between Mickey and her music partner, Xi Ran, showcases a different aspect of cultural exchange, emphasizing sincerity and cooperation in their performances [1][5]. Group 2: Personal Experience - Mickey expresses her excitement about performing in China for the first time, particularly the joy of sharing the experience with her son, which she describes as a "gift" from fate [4][6]. - She appreciates the warmth and care for children and the elderly in Chinese society, contrasting it with the American focus on youth, which she finds comforting as a mother [6][7]. Group 3: Musical Insights - Mickey notes the differences in musical preferences between American and Chinese audiences, describing American music as rhythm-driven and Chinese music as emotion-driven, likening the latter to a "meandering river" [6][7]. - She plans to incorporate softer songs and Chinese elements into her future works, inspired by the rich dramatic and instrumental aspects of Chinese music [7].

Core Viewpoint - The article emphasizes the integral role of music in Chinese dance dramas, highlighting recent advancements in music composition that enhance the overall artistic expression and audience engagement [1][3][4]. Group 1: Development of Dance Drama Music - The music in dance dramas has historically lagged behind visual elements, but it is now recognized as a crucial component that shapes choreography and narrative [1][2]. - Chinese dance dramas have evolved from a focus on dance to a more balanced integration of music, drama, and literature, reflecting traditional cultural values [2][3]. Group 2: Recent Achievements in Music Composition - Recent dance dramas, such as "Eternal Waves," feature music that closely aligns with the storyline, enhancing emotional depth and audience connection [3]. - The music of contemporary dance dramas incorporates both traditional Chinese and Western musical elements, expanding the auditory experience and appeal [3][4]. Group 3: Future Prospects - The current phase of Chinese dance drama creation is marked by innovation in themes, expressions, and techniques, with a call for new composers and directors to further develop a unique Chinese style of dance drama music [4].

Core Insights - The report titled "2024 Chinese Digital Music White Paper" by Tencent Music Research Institute focuses on the overall landscape and trends of the Chinese digital music industry, showcasing industry dynamics and transformations through data insights, industry trends, cross-industry cases, and work reviews [1]. Group 1: Global and Chinese Market Data Insights - The global music market revenue is projected to grow from $70.7 billion in 2023 to $76.2 billion in 2024, with live performances remaining the largest revenue source at 46.1% [2][28]. - In China, recorded music revenue increased by 9.6% year-on-year, with online music paying users reaching 180 million, and Tencent Music's paying users rising to 121 million, reflecting a growing willingness to pay and improved service quality [2][34]. - The production of Chinese new songs surged to 1.351 million in 2024, driven by AI technology, while the number of long-tail songs (annual plays <1000) doubled, indicating intensified market competition and content diversification [2][45]. Group 2: Industry Core Trends - "County Narrative" has emerged as a focal point for creation, with local culture becoming a significant theme, as seen in works like "Factory" by Henan's rap artist, which resonates with societal issues [3]. - The "Silver Economy" is shifting from passive consumption to active participation, with the over-60 population exceeding 300 million, showcasing their potential in cultural consumption through events and user-generated content [4]. - The music festival market is experiencing intensified competition, with differentiation becoming crucial through unique artist lineups and cross-industry collaborations [5]. Group 3: Cross-Industry Cases - The game music for "Black Myth: Wukong" integrates diverse musical elements, showcasing the role of music in interactive storytelling and enhancing game promotion [6]. - Duolingo's music courses utilize gamification to lower barriers to learning instruments, achieving 3 million daily active users within six months [7]. - Innovative marketing strategies in live performances, such as the integration of nature and music festivals, demonstrate the potential of live music as a marketing medium [8]. Group 4: Annual Works and Industry Value Outlook - The white paper highlights the top ten artists, songs, and albums of the year, with notable performances from artists like Zhou Shen and Wang Sulong, indicating a balance between popularity and professionalism in music [9]. - The future challenges for the industry lie in embracing cross-industry thinking to break down barriers and adapt to technological changes while balancing content quality and commercial value [9].

六大音乐主题产品，承包年轻人的情绪标签 这个夏天，国民凉茶品牌加多宝正在掀起一场音乐风暴。近日，加多宝宣布与亚洲首档跨国歌手文化交流音乐综艺《亚洲新声》达成跨界合作，推出加多宝 亚洲新声联名系列产品。此次联名不仅以六大主题设计诠释Z世代个性态度，更通过"夺罐AI歌王"的科技互动玩法，打造从味觉到听觉的沉浸式体验，加多 宝作为《亚洲新声》独家冠名商，在推动亚洲音乐文化交融的同时，进一步展现出以非遗凉茶为代表的中华传统养生文化在新时代的传承与融合！ 此次加多宝亚洲新声系列联名产品以"嗨唱热辣一夏，燃动年轻力量"为核心理念，推出炽热之声、律动之声、天籁之声、欢乐之声、魅力之声、优美之声六 大主题。外观设计结合《亚洲新声》节目元素，采用手绘插画风格，将"邮轮舞台""麦克风"等音乐符号与加多宝经典外观融合，展现出新声代歌手沉浸演 唱、享受音乐的状态。 每一款联名产品都是旋律与情感的视觉化表达：呐喊姿态诠释Z世代沸腾生命力的"炽热之声"，演绎街头文化自由不设限的"律动之声"，沉浸演唱诉说理想 向往的"天籁之声"，明快色彩绽放快乐哲学的"欢乐之声"，悠然音波勾勒从容自信的"魅力之声"，传统与现代共鸣融合"优美之声"。六大主 ...

| 机器之心报道 | | --- | 编辑：杨文 太疯狂了！AI生成的嘻哈歌手唱Rap以假乱真，网友直呼「看不出破绽」。 来来来，眼尖的朋友请告诉我，下面这个嘻哈歌手唱 rap 的视频到底是真实的，还是 AI 生成的？ 我可以 100% 肯定地说，此为 AI 的手笔。你猜对了吗？ 三天前，X 博主 @blizaine 使用 Google Flow Veo3 和 Suno 4.5 制作了这一视频。画面和开场声音是 Veo3 生成的，歌曲和歌词则用 了 Suno 4.5。 由于效果过于逼真，网友直呼「太疯狂」，甚至还让摇滚老炮回想起了当年的舞台时光。 看样子，Veo 3 刚揭开流量明星的遮羞布，这下子又要让歌手瑟瑟发抖了。 循着这个方向在 X 上逛了一圈，发现不少网友热衷于用 Veo 3 生成演唱会视频，而且一个比一个自然。 比如这个另类摇滚迷幻乐队在一家小酒吧的演出片段。主唱站在麦克风前，边弹吉他边演唱成名曲中的副歌部分，情绪饱满但不激烈；贝斯手、吉他手和鼓手沉 醉其中，身体随节奏摇摆着，几乎找不出什么 bug。 Prompt: Mid 90s footage of an alternative rock sh ...