Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The e-commerce sales during the "618" shopping festival saw a significant increase, with total online retail sales reaching nearly 2 trillion yuan, a year-on-year growth of approximately 9.8% [4][5] - The "old-for-new" subsidy program is expected to see a decline in funding in certain regions, with central government funds being allocated in the third and fourth quarters [6] - South Korea's exports rebounded significantly in the first 20 days of June, with a year-on-year growth of 8.3%, driven mainly by semiconductor exports [9] - The real estate market shows weak performance in both new and second-hand housing transactions, with second-hand housing sales becoming the dominant force [11] - Rising tensions in the Middle East have led to a continuous increase in crude oil prices, reaching $78.9 per barrel, a 24.5% increase since the end of May [14] Summary by Sections E-commerce Growth - The "618" shopping festival in 2025 began on May 13, one week earlier than in 2024, leading to a notable increase in sales driven by government subsidies [4] - Total e-commerce sales during the event reached 855.6 billion yuan, a 15.2% increase year-on-year, with significant growth in categories like home appliances and 3C digital products [5] Old-for-New Subsidy Program - The central government plans to allocate approximately 138 billion yuan for the "old-for-new" program in the second half of the year, with an average monthly usage of around 23 billion yuan [6] South Korea's Export Performance - South Korea's exports in June showed a strong recovery, particularly in semiconductors, which accounted for 22.9% of total exports [9] - Exports to the EU increased by 23.5%, while exports to China saw a slight decline of 1.0% [10] Real Estate Market Trends - The transaction volume for new and second-hand homes remains weak, with second-hand homes accounting for 58.2% of sales in major cities [11] - The average weekly transaction area for new homes in major cities was 300,000 square meters, reflecting a year-on-year decline of 1.5% [11] Crude Oil Price Trends - Crude oil prices have risen significantly due to geopolitical tensions, with a direct impact on domestic inflation indicators [14]