凤凰卫视集团事业发展副总裁张彤代表主办方致辞时表示，作为一家立足香港、面向全球的全媒体华语传媒集团，凤凰卫视致力传播中华文化、促进国际交 流。多年来，马来西亚观众热情关注、支持凤凰卫视，将激励凤凰在此持续深耕、持续交流。我们也会持续关注中国企业出海的新趋势、国际企业的新需 求，用国际媒体的视角纪录变化、参与发展、放大价值。 12月15日，由凤凰卫视集团主办的凤凰行天下"对话与共生"企业出海论坛，在马来西亚吉隆坡 Pavilion Arena 成功举办。本次论坛汇聚逾百位中国与马来西 亚两国的政府代表、商界领袖、企业高管及文化界人士，共同围绕中企全球化路径、中马产业和文化合作等核心议题展开深度对话，探寻共生共赢的新未 来。 本次论坛以马来西亚企业及合作社发展部，马来西亚旅游、艺术及文化部为支持部门；凤凰卫视出海伙伴用友，指定用车广汽（GAC），行业伙伴谭木 匠、东阿阿胶、王老吉，合作伙伴东盟连锁企业联合会及柏威年集团提供大力支持。 荣耀（HONOR）南太平洋地区总裁李静以"手机中的中马青年：荣耀跨文化生长经验谈"为题，分享了荣耀品牌在海外市场，特别是融入马来西亚本地生 态、与年轻消费者共鸣的全球化战略与品牌建设 ...

Core Points - The visit of Malaysia's Deputy Prime Minister Zahid to China from November 4 to 7 highlights Malaysia's commitment to strengthening ties and cooperation with China for mutual benefit [1][3] - This marks Zahid's first visit to China this year, emphasizing the importance of bilateral relations [3] - Zahid will attend the opening ceremony of the 8th China International Import Expo and officiate the unveiling of the Malaysian Chinese Chamber of Commerce pavilion [3] Trade Relations - Malaysia and China established diplomatic relations on May 31, 1974, and have maintained a strong partnership for nearly 50 years [3] - Since 2009, China has been Malaysia's largest trading partner, a status that has been consistent for 16 years [3]

Group 1 - The ASEAN market presents exciting opportunities, particularly in the collaboration between China and Malaysia, which holds significant potential [1][6] - The Standard Chartered Bank's CEO in Malaysia, Mr. McGowan, highlighted the importance of the annual Standard Chartered China Enterprise Summit, focusing on ASEAN cooperation opportunities [6] - Malaysia's Deputy Minister of Investment, Trade and Industry, Liu Zhen Dong, emphasized the need for enhanced economic interaction and collaboration with China, especially in high-tech industries [6][7] Group 2 - Malaysia is experiencing a "second take-off" in its economy, characterized by its mid-stream position in the supply chain and a growing middle class [7] - The country is transitioning from "vertical exports" to "horizontal integration," aiming to combine local industries with international technology [7] - Malaysia is a popular destination for Chinese companies looking to expand overseas, with a focus on establishing regional headquarters and R&D centers [8] Group 3 - The use of the Renminbi (RMB) in Malaysia is increasing significantly, with a notable rise in RMB-denominated trade settlements and investments [8][9] - Standard Chartered Bank is one of the top five RMB clearing banks in Malaysia, playing a crucial role in financial intermediation and supporting both onshore and offshore RMB transactions [9] - Various sectors, including electric vehicles, technology, e-commerce, and rail projects, are seeing substantial development in Malaysia, with some companies establishing joint ventures to expand into the ASEAN market [9]