Summary of the Conference Call for Tanshan Company Industry and Company Overview - Tanshan Company has established a dual business strategy focusing on "outdoor products + chips" since the change of control in 2021 [2][5] - The chip business is projected to account for approximately 15% of revenue and 30% of profit by 2024, with an overall net profit expected to reach 106 million yuan [2][5] Key Points and Arguments Business Strategy and Performance - The company is focusing on high-end professional outdoor lines, launching the Heimai and Jidi series, and enhancing gross margins through price management [2][6] - Cautious expansion of offline stores is emphasized, particularly in outlet and shopping center locations, while increasing efforts in the children's clothing sector [2][3] - The dual business strategy has shown significant results, with profits increasing from a loss of 274 million yuan in 2020 to an expected profit of 106 million yuan in 2024 [5] Product Development and Market Positioning - Tanshan encourages design innovation through a "hit product" mechanism, although acknowledges the unpredictability of such products [7][8] - The company maintains a mid-to-high price positioning, slightly below competitors like North Face, but believes in its product strength and design advantages [8] - The outdoor market is expected to grow due to China's large population and increasing outdoor activity spending [8][9] Brand and Competitive Advantages - Tanshan has accumulated brand, channel, and customer advantages, collaborating with notable projects such as the Shenzhou spacecraft and polar research teams [9][10] - The company leverages biomimetic technology in product development, enhancing functionality for various outdoor applications [11] Online and Offline Sales Strategy - Online sales account for a significant portion of revenue, with traditional e-commerce platforms contributing about 70% [11] - The company is cautious with advertising on platforms like Douyin, focusing on profitability and optimizing strategies across different channels [11] Chip Business Development - The chip business focuses on display ICs, with potential in the automotive OLED screen market [3][12] - The company aims to become a leader in the display IC sector, with plans to increase revenue from chips to 50% of total income in the next two to three years [14][19] Future Outlook - The company anticipates high growth in new product lines, with a 67% increase in 2023 and a profit contribution of around 30% [13] - The Mini LED market is expected to grow, with plans to penetrate leading TV manufacturers' supply chains [16] - The automotive market presents significant opportunities, especially with the rise of electric vehicles and multi-screen setups [19] Other Important Insights - The company is exploring synergies between its chip and outdoor clothing businesses, including smart equipment development [12][22] - Tanshan's acquisition of Dingmao has shown rapid growth, with revenue expected to exceed 50 million yuan in 2025 [20][21] - The focus remains on the dual business model, with an emphasis on smart equipment and potential acquisitions for growth [23]