Core Viewpoint - Huali Technology (301011) reported mixed financial results for the first half of 2025, with revenue growth but a decline in net profit, indicating potential challenges in profitability despite increased sales in the second quarter [1][2]. Financial Performance - Total revenue for the first half of 2025 reached 481 million yuan, a year-on-year increase of 4.12% compared to 462 million yuan in the same period of 2024 [1]. - Net profit attributable to shareholders was 34.98 million yuan, down 2.84% from 36.00 million yuan in the previous year [1]. - In Q2 2025, total revenue was 296 million yuan, reflecting a significant year-on-year increase of 19.96%, while net profit rose by 46.94% to 23.55 million yuan [1]. - The gross margin was 29.61%, a slight decrease of 0.51% year-on-year, and the net margin was 7.27%, down 6.69% from the previous year [1]. - Total expenses (selling, administrative, and financial) amounted to 62.73 million yuan, accounting for 13.04% of revenue, which is an increase of 9.56% year-on-year [1]. Cash Flow and Receivables - The company reported a significant level of accounts receivable, with accounts receivable amounting to 274 million yuan, which is 324.15% of the net profit for the period [1][2]. - The cash flow per share was 0.35 yuan, down 18.87% year-on-year, indicating potential liquidity concerns [1]. Business Operations and Strategy - The company plans to deploy 4,350 new anime card machines within two years to enhance market penetration [5]. - Huali Technology is focusing on increasing R&D investment to develop competitive gaming products, particularly those featuring domestic cultural elements [4]. - The company is exploring various business models for its anime IP derivative products, although it currently does not engage in pure retail sales of cards [4]. Market Position and Investor Sentiment - The company's return on invested capital (ROIC) was 10.19% last year, indicating average capital returns, with a historical median ROIC of 8.64% since its listing [2]. - Analysts expect the company's performance in 2025 to reach approximately 91 million yuan, with an average earnings per share forecast of 0.62 yuan [2].

Investment Rating - The report maintains a "Buy" rating for the company with a target price of 46.92 CNY, reflecting a positive outlook based on recent performance and future growth potential [5][12]. Core Insights - The company's performance in Q2 showed significant recovery, driven by the rapid success of new Pokémon IP products, leading to a quarter-on-quarter revenue increase [2][12]. - The company plans to raise 149 million CNY through a private placement, with 107 million CNY allocated for the deployment of anime card equipment, indicating a focus on expanding its anime IP derivative product business [2][12]. - The report highlights a notable increase in revenue and net profit for Q2, with revenue reaching 296 million CNY, a year-on-year growth of 20%, and net profit of 23.55 million CNY, a year-on-year increase of 46.9% [12]. Financial Summary - Revenue projections show a steady increase from 816 million CNY in 2023 to 1.596 billion CNY by 2027, with a compound annual growth rate (CAGR) of approximately 15.5% [4]. - Net profit attributable to shareholders is expected to grow from 52 million CNY in 2023 to 188 million CNY in 2027, reflecting a significant CAGR of 24.9% [4]. - The earnings per share (EPS) is projected to rise from 0.35 CNY in 2023 to 1.28 CNY in 2027, indicating strong profitability growth [4]. Market Performance - The stock has shown a 52-week price range of 14.63 CNY to 39.89 CNY, with a current market capitalization of 4.672 billion CNY [6]. - The company has a net asset value per share of 5.16 CNY, with a price-to-book ratio of 6.2, suggesting a premium valuation relative to its book value [7]. Recent Developments - The company has successfully launched the second generation of Pokémon cards, which has led to a record high in quarterly sales for anime IP derivative products, achieving 112 million CNY in revenue for Q2, a year-on-year increase of 58.5% [12]. - The sales of gaming and amusement equipment have also shown improvement, with Q2 sales reaching 141 million CNY, reflecting a recovery in overseas markets [12].