古茗加码咖啡赛 道，吴彦祖担任 品质合伙人_南 方+_南方plus 日前，古茗宣布 吴彦祖担任古茗 咖啡品质合伙 人，同步启 动"全场咖啡8.9 元"限时活动。 吴彦祖和古茗咖 啡跨界联动，在 各大社交平台实 现话题共 振，"阿祖"相关 网络热梗刷屏， 话题"吴彦祖给 古茗咖啡取英文 名"阅读量达1.6 亿。 跨界破圈不停 歇，实现品牌协 同 值得注意的是， 此次合作并非传 统的明星代言， 而是古茗与吴彦 祖创办的咖啡品 牌"无所谓 WHATEVER"形 成联动。在该模 式下，吴彦祖 以"品质合伙 人"身份深度参 与古茗咖啡推 广，实 现"1+1>2"的品 盘点过去几个 月，古茗在咖啡 品类上动作频 频。5月底，古 茗推出年度咖啡 新品"Good轻椰 拿铁"，成为社 交平台热门打卡 单品；6月中 旬，古茗再度加 码咖啡赛道，推 出"香草籽系列 拿铁"；6月23日 至7月4日，限时 活动覆盖拿铁、 美式、果咖等全 系列产品，同时 还通过小程 序"猜口令"发放 100万张免单 券。 今年以来，吴彦 祖的跨界活跃度 牌效应。事实 上，吴彦祖是实 打实的"咖啡爱 好者"，其创立 的咖啡品牌首店 在成都落地，目 前在成 ...

《中国民航报》、中国民航网 记者钱擘 报道：2025年7月14日，中国东航与星巴克中国在上海正式达成 全面合作，联手为双方近2亿会员打造全新的"航空+咖啡"跨界生态体验，彼此的会员体系实现了互通， 东航旅客和星巴克的消费者还有机会获赠机场免费饮料、机场免费WiFi等权益。 | | STARBUCKS 中國東方航空 東京營 STARBUCKS | - | | | | | --- | --- | --- | --- | --- | --- | | | 联合会员权益 | | | | | | y | 白金卡&金卡 银卡 | | | 星级会员 | | | | +50% 100量程积分 额外里程积分 | 100里程积分 | +50% 额外里程积分 | 100■程积分 | +50% 额外里程积分 | | 钻星 | 1.5倍积星 @中Wi-Fi | 1.5倍积星 | 空中Wi-Fi | 星会员任务 额外积星 | (e 空中Wi-Fi | | | 出行中杯饮品券 | | | | | 东航与星巴克中国开启合作 ( 东航供图 ) 中国东航还将以此次合作为契机，依托覆盖全球的航线网络和星巴克中国的7700余家门店，联合星巴克 中国推 ...

"40℃的高温，排队50分钟也要喝！" 最近，上海永康路一家咖啡店凭借"-86℃的Dirty"彻底火了。 开业不到一个月便冲上咖啡热门榜Top1，许多顾客称"来了三次都售罄"。 与此同时，成都、南京等多个城市的咖啡店，都开始复制这种出品形式。 上海新晋排队王 "-86℃冰杯Dirty"全网走红 7月的上海，气温直逼40℃，但永康路上一家10平左右的咖啡店门口，却排起了长队。 顾客等50分钟，甚至一个多小时，只为喝上一杯杯壁凝结着白霜的冰咖啡。 这家店就是上海新晋"排队王"——三立方|Mahlkönig Dirty专门店。 "大城市还是太前卫了，居然能见到-80℃冰杯Dirty！" "和夏天绝搭！视觉降温具象化。" 据了解，这家店是三立方与德国"磨王"Mahlkönig合作打造的全球首家Dirty专门店，于上个月20号开业。 店面整体以原木色为主调，装修简约利落。主推三款Dirty产品，分别为肉桂、香草荚以及朗姆酒风味。 其最大特色是"-86℃冰杯"。每一个用来制作Dirty的玻璃杯，都会被放置在专用的实验级的冰箱进行冷冻。 顾客点单后，店员会戴上厚手套，用夹子从冰箱中取出冰杯，随后倒入店内自制的特调奶。奶液与 ...

Core Insights - The Lin Muqin family ranks among the top ten in Shenzhen's New Fortune 500 list with a holding market value of 77.77 billion yuan, improving their overall ranking by 23 places compared to previous years, reflecting the success of Dongpeng Beverage and Lin Muqin's business acumen [1] Company Development - Dongpeng Beverage originated as a state-owned beverage producer in Shenzhen, primarily manufacturing soy milk and herbal tea, but faced near bankruptcy with annual revenue below 20 million yuan [2] - In a critical moment, Lin Muqin invested 4.6 million yuan to transition the company from state-owned to private, becoming the largest shareholder and embarking on a challenging entrepreneurial journey [2] - Recognizing the potential in the functional beverage market, Lin Muqin launched Dongpeng Special Drink in 2009 with innovative packaging and a competitive pricing strategy, quickly gaining recognition among blue-collar consumers [2][6] Brand Expansion - To enhance brand visibility, Dongpeng signed celebrity endorsement deals and invested in advertising through major platforms, leading to significant market presence [6] - The company has diversified its product offerings, launching "Dongpeng Supplement Water" in 2023, which achieved nearly 1.5 billion yuan in revenue in 2024, marking it as a new growth driver [10][11] - The introduction of the "Shangcha" series and "Dongpeng Daka" coffee brand reflects the company's response to consumer demand for healthier options and diverse flavors [14] Marketing and Sales Strategy - Dongpeng has established a robust sales network with over 3,000 distributors and 4 million active retail outlets, with significant revenue contributions from key regions [15] - The company employs innovative marketing strategies, including a "one code for one item" system and data-driven decision-making processes to enhance consumer engagement and optimize supply chain management [15][18] - Collaborations with major events and targeted advertising campaigns have strengthened brand recognition, particularly among younger demographics [16] Future Outlook - Dongpeng aims to continue its growth trajectory by focusing on innovation and quality while exploring global market opportunities, solidifying its position as a leading national beverage brand [16]

截至发稿，相关消息未得到官方确认。 星巴克或想要保持中国业务的主导权。有消息称，目前星巴克中国估值高达100亿美元，已吸 引近30家私募股权机构。 【导读】瑞幸大股东或竞购星巴克中国股权 见习记者 储是 星巴克中国业务出售有新进度，瑞幸大股东或参与竞购。 星巴克"分摊"出售中国业务 意向买家中被曝有大钲资本 星巴克可能保留30%的股权，其余股权将由多家买家分摊，每家持有不到30%的股权。 7月11日，综合多家媒体消息，记者发现，星巴克已收到数份针对其中国业务的收购提议，涉 及机构包括高瓴资本、凯雷、KKR等。此外，大钲资本也出现在了星巴克中国的意向买家名 单中。 6月25日，星巴克官方表示，目前尚未考虑全面出售其中国业务，"我们正在评估把握未来增 长机遇的最佳方式，将继续专注于实现中国业务的重振增长，保持积极正向的发展趋势。" 最新数据显示，2025年一季度，星巴克中国营收为7.397亿美元（约合53.17亿元人民币）， 同比增长5%。当期，星巴克中国门店总数为7758家。 2025年一季度，瑞幸营收同比增长41.2%至88.7亿元。其中，瑞幸自营门店收入67.8亿元， 同比增长42.2%，同店收入增长8%； ...

Core Viewpoint - The article highlights the significant health risks associated with different coffee brewing methods, particularly focusing on the impact of diterpenes on cholesterol levels. It emphasizes that using paper filters can effectively reduce these risks compared to unfiltered brewing methods commonly found in workplaces [4][6][9]. Group 1: Health Risks of Coffee Brewing Methods - Instant coffee machines and espresso coffee contain high levels of diterpenes, specifically cafestol and kahweol, which can raise LDL cholesterol levels and lower HDL cholesterol levels [6][9]. - A study indicates that switching from three cups of coffee made with instant coffee machines to paper-filtered coffee could reduce LDL levels by 13% over five years and by 36% over forty years [6][12]. - The research found that the diterpene content in coffee made from workplace machines is significantly higher than that in paper-filtered coffee, with levels reaching 174 mg/L for cafestol and 135 mg/L for kahweol, which is over 15 times higher than paper-filtered coffee [11][12]. Group 2: Recommendations for Coffee Drinkers - The safest brewing method is paper-filtered coffee, followed by filtered boiling and French press, while workplace coffee machines and unfiltered methods rank higher in health risks [12]. - The article advises coffee drinkers to be mindful of added ingredients like sugar and cream, which may pose greater health risks than the coffee itself [14]. - It suggests that controlling the intake of additives is as crucial as choosing the right brewing method to maintain cardiovascular health [14]. Group 3: Need for Further Research - Experts have raised concerns about the limitations of the study, noting that while it measures diterpene levels, it does not directly assess the impact of these levels on cardiovascular diseases [13]. - There is a call for more clinical research to establish a clearer connection between coffee brewing methods and heart health outcomes [13].

Core Viewpoint - Starbucks is progressing with the sale of its stake in the Chinese market, receiving multiple acquisition proposals primarily targeting controlling stakes, while aiming to retain a 30% ownership to maintain operational control [1][4]. Group 1: Starbucks' Business in China - Starbucks has received acquisition proposals for its Chinese operations, with a reasonable valuation of approximately $9 billion (around 64.6 billion RMB) [1]. - The company has emphasized that it is not considering a complete sale of its Chinese business [1]. - As of the latest report, Starbucks' revenue in China was $739.7 million (approximately 5.317 billion RMB), showing a year-on-year growth of 5% [2]. Group 2: Competitive Landscape - Luckin Coffee, backed by its major shareholder, Dazhong Capital, is also in the bidding for Starbucks' Chinese business, indicating a competitive landscape with over 30 bidders [1]. - Luckin Coffee reported a revenue increase of 41.2% year-on-year to 8.87 billion RMB in the first quarter, with self-operated store revenue growing by 42.2% [2]. - Starbucks is currently implementing price reductions on several product categories, which may help Luckin Coffee in maintaining growth and improving profit margins through differentiated competition [3].

7月10日，茶咖日报的主要内容有： 喜茶偷偷调整了logo？多处细节被网友揪出 因新旧版本logo差异细微，部分网友调侃堪比小米当年的"磨圆直角"式换标，是让"大家来找茬"。 据了解，喜茶logo是一个手持茶饮的简笔人物侧脸形象，诞生于品牌创立之初，灵感源自中外铸币上经典的人物侧脸肖像，以及饮用喜茶首创产品芝士茶时 倾斜45度的招牌动作。 而这也并非喜茶logo第一次"微调"，2022年9月就有媒体报道，品牌logo的图案中涂黑的头发没了，握杯子的手指也不见了。今年3月，logo又换回了经典的 黑发造型，并留有握住茶杯的手指呈现细节。 茶话弄位于洛杉矶的美国首店即将开业 日前，小红书"茶话弄ChaHalo Rowland"账号宣布，品牌位于洛杉矶的美国首店即将开业，地址位于17823 Colima Rd, City of Industry, CA 91748。 7月10日，"喜茶偷偷调整了logo"相关话题引发关注，登上微博热搜。据新浪财经报道，喜茶官方客服回应称logo确实有更换，但未对此次调整进行更多说 明。 针对调整后的喜茶logo，网友纷纷拿出显微镜，有眼尖的发现，此次调整涉及多处细节：耳朵变大、头型 ...

Core Insights - The article highlights that Kunshan controls 60% of China's raw coffee bean imports and 60% of its roasting capacity, indicating its significant role in the national coffee supply chain [1][4][12] - Kunshan has been recognized as an "International Coffee Capital" by the International Coffee Tasting Association, aiming for a coffee industry scale of 100 billion yuan [4][12][20] - The development of Kunshan's coffee industry has been supported by favorable government policies, including tax reductions and subsidies, creating a conducive business environment [11][12][20] Industry Overview - Kunshan's coffee industry has evolved from a late start in the 1990s to a robust sector, with major investments from global players like Starbucks and Luckin Coffee [9][12][18] - The establishment of the Starbucks China Coffee Innovation Park in 2023, with an investment of $220 million, marks a significant milestone in integrating the coffee supply chain in Kunshan [18] - The local coffee market is characterized by a high density of coffee shops, with over 500 cafes in Kunshan, reflecting a growing coffee culture among residents [23][24] Market Dynamics - The coffee bean import volume in China is projected to exceed 180,000 tons in 2024, with Kunshan accounting for nearly 60% of this volume [12][22] - The competitive landscape includes both international giants like Starbucks and local brands, with ongoing price wars affecting market dynamics [24] - The coffee industry in China is expected to reach a scale of 313.3 billion yuan by 2024, growing at a rate of 18.1% year-on-year [24]

以下文章来源于新品略财经 ，作者吴文武 新品略财经 . 洞察商业热点，探究商业本质 来源丨 新品略财经（ID：nbscaijing） 作者丨吴文武 图源丨Midjourney 瑞幸杀入美国市场，在纽约开咖啡店，攻入星巴克大本营，难道从一开始就想和星巴克竞争？ 瑞幸杀入美国市场 继2020年财务造假事件后，中国咖啡连锁巨头瑞幸咖啡如今再一次以新姿态杀进美国市场。 笔者关注到，据多家媒体报道，瑞幸咖啡美国首批门店于6月30日开业，引发市场关注和热议。 据悉，瑞幸一家门店位于百老汇大道755号，紧邻纽约大学，主要目标客群瞄准年轻学生群体。另一 家瑞幸门店位于第六大道800号，处于帝国大厦商圈，主要瞄准商务人群和游客。 有意思的是，瑞幸第六大道门店距离最近的星巴克门店仅隔一条马路，不到100米，步行距离1分 钟，颇具象征意义。 擅长做营销和造势的瑞幸，在美国门店开业前，已通过快闪活动做了预热，用户下载APP并注册后能 领取一杯免费咖啡，如在社交平台上分享内容还可获得限定礼品。可见，瑞幸想在美国市场继续延续 其互联网玩法。 在产品方面，除了把生椰拿铁、丝绒拿铁等经典热门大单品带到美国，瑞幸还针对美国市场推出了一 些当地 ...