Group 1 - Multiple cosmetic brands are using exaggerated marketing tactics, often referred to as "big words attract attention, small words disclaim" [2][3] - Products like Clarins' "Spring Water" claim to provide significant skin benefits, such as a 57% increase in moisture within one hour, but disclaimers indicate that results may vary based on individual use [2] - The marketing strategies have led to scrutiny and regulatory actions, such as a fine imposed on a brand for false advertising [3] Group 2 - The beauty market is increasingly adopting these marketing tactics to highlight product efficacy, but this often leads to exaggerated or false claims [4] - While these strategies may drive short-term sales and traffic, they pose long-term risks to brand reputation [4]