Core Insights - The global Black Friday promotion by TikTok Shop has successfully expanded from the US to seven additional markets, including the UK, Germany, France, Italy, Spain, Japan, and Mexico, showcasing a strong initial performance [1] - Cross-border self-operation (POP) has seen significant growth, with sales doubling in the UK and EU on the first day, and Japan also reaching peak sales, driven by content and localized strategies [1][2] - The full-service model has also performed well, with multiple countries achieving record daily sales, particularly in Japan and Mexico, indicating a robust demand for winter essentials [5][6] Cross-Border Self-Operation (POP) - In the POP segment, the UK and EU markets experienced a doubling of sales on the first day, setting historical records, while Japan also reached peak sales, with influencer live-streaming generating nearly 150% growth in GMV [1][2] - Brands like RUILILY and PUFFIT.UK leveraged viral short videos and live-streaming to achieve significant viewer engagement and sales, demonstrating the effectiveness of content-driven strategies [2] - The product mix has shifted to include practical items such as home appliances and winter clothing, catering to both personal use and gift-giving during the Black Friday period [3] Full-Service Model - The full-service model has shown impressive results, with the UK market achieving record sales on multiple occasions, and Japan's live-streaming GMV surging over 300% [5][6] - Popular items in various markets include winter basics like knitted sweaters and outerwear, highlighting the model's ability to effectively market and distribute high-demand products globally [6] Peak Days Strategy - For the POP model, merchants in the UK, EU, and Japan are advised to enhance the atmosphere and pricing of core products, increase quality short video content, and extend live-streaming durations to convert peak exposure into actual sales [8] - In the full-service model, UK and EU merchants should increase advertising spend during peak periods to ensure stable supply of best-selling items, while Mexican merchants are encouraged to utilize platform subsidies to boost advertising efforts [8] - The overall success of TikTok Shop during Black Friday across multiple markets underscores its role as a key growth engine for cross-border merchants [8]