Core Insights - ECGI Holdings Inc. has made a strategic investment in TrueToForm, an AI and 3D computer vision startup, signaling a focus on transformative technology and early-stage innovation [1] - TrueToForm addresses significant challenges in online retail, particularly high return rates due to poor fit, with a patented AI-powered 3D body scanning platform [2][3] - The investment aligns with ECGI's strategic growth plan, emphasizing a portfolio that integrates innovation-driven sectors [7] Company Overview - TrueToForm's technology delivers 97% accuracy in creating digital avatars for apparel fitting, targeting an estimated $8.2 billion market opportunity [2][3] - The company has established partnerships with over 50 academic and commercial entities and has a sales pipeline of more than 25 brands [4] - TrueToForm is led by experienced founders with backgrounds in prestigious institutions and industries, supported by a strong advisory board [6] Market Context - Online return rates average 24.4%, with sizing issues accounting for over half of these returns, translating to an estimated $38 billion in lost revenue [3] - ECGI's investment in TrueToForm is part of a broader strategy to explore opportunities in AI, healthcare, blockchain, and other innovation sectors [7][8] Current Investments - ECGI's portfolio includes TrueToForm, which operates in the $8.2 billion market for AI-powered body measurement solutions, and Pacific Saddlery, a player in the $6.5 billion equestrian apparel market [9]