Core Problem & Solution - The core problem is exchanging time for money, lacking high-income skills, and not knowing where the big money is [4] - The solution involves charging by project and focusing on the results delivered to clients [5][8] Value Proposition & Pricing - Differentiating from competitors by offering solutions beyond the core skill, such as helping clients achieve international business expansion [8] - Illustrates a pricing strategy where an English course can be charged at $1,500, significantly higher than the average of $100 or $300, by focusing on the value of helping clients earn more money [6] Key Strategies for Increased Earning - The 50/50 rule: 50% of the value comes from the core skill, and the other 50% comes from supplementary knowledge like psychology, marketing, and business principles [11][13] - Building a strong portfolio is crucial for charging 10x more money [14][17] - Marketing and sales skills are essential, including creating compelling offers [17][19][20] Marketing & Sales - Traditional business cards are ineffective; a strong online presence (e.g, Instagram, Telegram) is necessary for marketing [18] - Experts need to learn how to sell and create offers that are difficult to refuse [19][20] Conclusion - Knowledge is a valuable asset that needs to be utilized effectively [21] - Success requires being good at one's job, marketing, and sales [21]