Core Viewpoint - Telefônica Brasil reported strong operating performance in 2Q25, leading to significant growth in revenue, EBITDA, and net income [1]. Financial Performance - Net Operating Revenue reached R$14,645 million, a 7.1% increase from R$13,679 million in 2Q24 [2]. - EBITDA grew by 8.8% YoY to R$5,933 million, with an EBITDA margin of 40.5%, up 0.6 percentage points from the previous year [4][6]. - Net Income attributed to Telefônica Brasil was R$1,344 million, reflecting a 10.0% increase compared to R$1,222 million in 2Q24 [6]. Revenue Breakdown - Mobile Services revenue increased by 7.3% YoY to R$9,555 million, driven by a 10.6% growth in postpaid services and a 5.1% increase in mobile ARPU, reaching R$31.1 [2][3]. - Fixed revenue rose by 8.0% YoY, supported by FTTH growth of 10.4% and Corporate Data, ICT, and Digital Services revenue growth of 20.7% [4]. Subscriber Growth - Total subscribers increased by 1.3% YoY, reaching 116,190 thousand, with postpaid customer base growing by 7.0% YoY to 68.5 million accesses [2][3]. Capital Expenditure - Capex for 2Q25 totaled R$2,439 million, a 4.2% increase YoY, representing 16.7% of revenues, reflecting a decrease in Capex intensity [5]. Cash Flow and Shareholder Returns - Operating Cash Flow was R$3,494 million, up 12.2% YoY, with a margin of 23.9% [6]. - The total remuneration paid to shareholders reached R$5,233 million, with commitments to distribute at least 100% of net income for fiscal years 2024 to 2026 [7].

Core Viewpoint - The personal cloud storage market in China is experiencing rapid growth, driven by increased user willingness to pay for enhanced services and features, with the market expected to reach 5.429 billion yuan in 2024, reflecting a year-on-year growth of 11.96% [1][10]. Overview - Personal cloud storage services allow users to upload and manage personal files online, providing functionalities such as data backup, cross-device synchronization, and file sharing [2]. - The market is segmented into membership services and value-added services, which complement each other in meeting user needs and generating commercial value [2]. Development History - The personal cloud storage market began around 2006, initially attracting users with free storage options, but faced challenges leading to the closure of some services by 2016 [4]. - Post-2016, surviving services accelerated commercialization by offering diverse paid features, responding to heightened user demands for storage capacity and download speeds [10]. - The industry has stabilized, focusing on user experience and service quality, with a shift towards paid membership models as a key revenue source [4][10]. Industry Chain - The upstream of the personal cloud storage industry includes infrastructure providers, hardware manufacturers, and software developers, while the downstream consists of individual users and small to medium enterprises [6]. - Individual users primarily utilize these services for personal data storage and sharing, while SMEs leverage them for document storage and collaboration [6]. Current Market Status - The personal cloud storage market in China is projected to reach 5.429 billion yuan in 2024, with membership services accounting for approximately 51.6% and value-added services for about 48.4% of the market [10]. Competitive Landscape - Major players in the personal cloud storage market include Tencent, Alibaba, and Baidu, which dominate the market with their respective products, benefiting from strong technical capabilities and extensive user bases [12]. - The competitive landscape features various types of providers, including internet companies, telecom operators, and smartphone manufacturers, each leveraging unique advantages [14]. Industry Trends - The proliferation of 5G networks and edge computing is expected to enhance user experience by reducing latency, leading to increased applications of personal cloud storage in diverse fields such as office collaboration, entertainment, education, and healthcare [19].

Financial Data and Key Metrics Changes - Wireless service revenue increased by 2.7%, reaching the high end of the guided range [8][19] - Adjusted EBITDA reached $12.6 billion, marking a 4% growth and the highest reported result ever [9][19] - Free cash flow improved by over $900 million compared to the previous year, totaling $3.6 billion [9][19] - Adjusted EPS was $1.19 for the quarter, up 3.5% year over year [19] Business Line Data and Key Metrics Changes - Consumer postpaid phone net losses were 356,000, attributed to recent pricing actions [16] - Prepaid net adds were 137,000, the best performance since the TracFone acquisition [11][16] - Broadband offerings, including Fios and fixed wireless access, added 339,000 net customers, continuing to gain market share [18] Market Data and Key Metrics Changes - The company is on track to deploy C band to 80-90% of planned sites by year-end [10] - Fixed wireless access is expected to reach 8-9 million subscribers by 2028 [12] - The company aims to cover over 100 million premises with broadband offerings over time [12] Company Strategy and Development Direction - The company is focused on growing wireless service revenue, expanding adjusted EBITDA, and generating strong free cash flow [14] - A multiyear business transformation is underway, emphasizing customer-first strategies and targeted offerings [25][39] - The company is committed to enhancing customer experience through AI and personalized services [23] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in navigating the current macroeconomic landscape and emphasized the essential nature of connectivity services [6][7] - The company anticipates improved churn rates in the second half of the year due to new pricing strategies and customer retention initiatives [50] - Management remains optimistic about achieving better consumer postpaid phone net adds in 2025 compared to 2024 [66] Other Important Information - The company is pursuing a pending acquisition of Frontier to enhance its broadband capabilities [9][21] - The Verizon Value Guarantee, which includes a three-year price lock and free phone guarantee, is expected to drive customer loyalty and revenue growth [31][36] Q&A Session Questions and Answers Question: Impact of tariffs on handsets and telecom equipment - Management indicated that tariffs on handsets could lead to increased costs for consumers, but they are prepared to manage these challenges without compromising capital expenditures [45][46] Question: Churn expectations with new plans and promotions - Management expects churn to improve in the second half of the year, attributing recent increases to specific pricing actions that were necessary for revenue stability [50] Question: March and April gross adds improvement - The company reported double-digit growth in gross adds in April, largely driven by the successful launch of the Verizon Value Guarantee [65] Question: Consumer behavior changes due to tariffs - Management noted no significant shifts in consumer behavior, with stable payment trends and continued demand for connectivity services [75][80] Question: Business EBITDA growth sustainability - Management expressed confidence in sustaining business EBITDA growth, attributing it to ongoing cost transformation efforts and a shift towards higher-margin wireless services [68][81]