A Piece of Cloth (A - POC)
Search documents
Apple is now selling a $150 sling for your iPhone made by the same designer who created Steve Jobs’ iconic black turtleneck
Fortune· 2025-11-11 17:31
Core Insights - Apple has partnered with Japanese fashion house ISSEY MIYAKE to launch a limited-edition accessory called the iPhone Pocket, designed by Yoshiyuki Miyamae, marking a historical collaboration that dates back to the late Steve Jobs [1][6] Product Details - The iPhone Pocket will be available starting November 14 and features a unique 3D-knitted construction inspired by the concept of "a piece of cloth," allowing users to see their iPhone screen through the material [2] - It can be used in multiple ways: handheld, attached to bags, or worn on the body, accommodating various items like iPhones and AirPods [2] - The accessory comes in two lengths: a short version priced at $149.95 available in eight colors, and a long version priced at $229.95 available in three colors, both compatible with any iPhone model [5] Design Philosophy - The design reflects the bond between the iPhone and its user, emphasizing versatility and personal interpretation, aligning with ISSEY MIYAKE's design philosophy [5] - The color palette is intentionally designed to complement all iPhone models and colors, showcasing a universal aesthetic [5] Historical Context - The collaboration is significant due to the historical connection between Steve Jobs and Issey Miyake, which began in the 1980s when Jobs admired Miyake's designs for Sony uniforms [6][7] - Jobs famously requested black turtlenecks from Miyake, which became his signature look, contributing to his identity as a recognizable CEO [7] Background on Issey Miyake - Issey Miyake, born in Hiroshima in 1938, founded the Miyake Design Studio in 1970 and was known for technology-driven clothing designs, including the signature Pleats Please line launched in 1993 [8] - He stepped back from main collections in 1999 to focus on research and established the Miyake Issey Foundation in 2004 to support emerging creatives, passing away in August 2022 [8]