ACES strategy
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Brunswick highlights AI-powered innovation in boating and fishing at CES (BC:NYSE)
Seeking Alpha· 2026-01-05 20:35
Core Insights - Brunswick Corporation (BC) showcased its most extensive marine innovation display at CES, emphasizing its ACES strategy, which stands for Autonomous/Assisted, Connected, Electrified, and Shared [2] Group 1: ACES Strategy - The ACES strategy represents Brunswick's commitment to advancing marine technology through innovation in autonomy, connectivity, electrification, and shared services [2] Group 2: Product Launches - The exhibit included several global debuts, notably the Simrad AutoCaptain, which highlights Brunswick's focus on integrating advanced technology into marine products [2]