Core Insights - Brunswick Corporation showcases its most comprehensive display of marine innovation at CES 2026, emphasizing its ACES strategy (Autonomous/Assisted, Connected, Electrified, Shared) as a commercial reality [1][4] Group 1: Product Launches and Innovations - The highlight of Brunswick's exhibit includes the global debut of the Simrad® AutoCaptain™ autonomous boating system on the new Sea Ray SLX and NAVAN C30 boats [2] - The FLITE RACE high-performance eFoil, developed in collaboration with Mercury Racing, is introduced, setting a new standard in water sports performance with speeds up to 34 mph [3][6] - The Lund Crossover XS, featuring advanced technology from Lowrance and Mercury Marine, is presented as a connected fishing platform with an AI co-pilot for enhanced boating experiences [7] Group 2: Technology Integration - Brunswick's exhibit features AI-driven simulators that replicate real-world boating experiences, showcasing how AI transforms the boating industry [5] - The new Sea Ray SLX model incorporates AI-enabled insights for navigation and interaction, featuring automotive-inspired controls and deep connectivity with Mercury Marine propulsion [5][8] - The NAVAN C30 boat emphasizes accessibility and includes integrated solar panels for powering onboard electronics [8] Group 3: Industry Leadership and Vision - Brunswick's CEO, Dave Foulkes, highlights the company's commitment to showcasing transformative innovation in marine technology, emphasizing the role of AI in enhancing user experiences [4] - The company will also participate in CES Foundry, hosting a panel discussion on the impact of AI on the boating experience [9]