Core Insights - The Federal Trade Commission (FTC) is investigating Instacart's AI-powered pricing tool, Eversight, due to concerns over significant price discrepancies for identical groceries, with some customers paying up to 23% more than others [1][2] Group 1: Regulatory Scrutiny - The FTC has issued a civil investigative demand to Instacart regarding its pricing practices, indicating a formal inquiry into the company's pricing strategies [1] - The investigation is prompted by a study revealing that shoppers experience varying prices for the same products, raising questions about the fairness of these pricing mechanisms [2] Group 2: Pricing Strategies - Dynamic pricing, while common in various industries such as airlines and hotels, is under scrutiny in the grocery sector, where consumers may find it less acceptable due to the necessity of food [3][4] - Instacart claims that its price tests are randomized and not based on individual customer data, but the distinction may not alleviate consumer concerns in a challenging economic environment [2][4] Group 3: Market Context - The use of AI-driven pricing strategies is becoming increasingly prevalent, but the current economic climate, where consumers are feeling financial pressure, makes such practices particularly contentious [4]