Core Insights - YY Group is expanding its operations into Egypt, focusing on the tourism sector with AI-driven workforce solutions [1][4] - Egypt's tourism sector is experiencing significant growth, with nearly 19 million tourists welcomed in 2025, a 21% increase from 2024, and the market valued at approximately USD 20 billion [2] - The company has appointed Mr. Ramy Attia as Country Director for Egypt, who has a successful track record in the UAE market [3] Company Strategy - The expansion into Egypt is part of YY Group's broader MENA strategy, following successful operations in the UAE [4] - The company aims to leverage its proprietary AI-driven matching technology to provide flexible staffing solutions in major tourist hubs like Cairo [4] - YY Group's digital infrastructure will connect the local workforce with international hotel chains, enhancing service delivery in the hospitality sector [4] Market Context - The hospitality sector in Egypt is poised for steady growth through 2030, driven by the influx of tourists and increased market valuation [2] - YY Group's entry into the Egyptian market aligns with the rising demand for workforce solutions in a booming tourism environment [1][2]