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AMC and Hollywood's Chinese Theatre are pulling this AI-generated film from theaters after social media outcry over ‘hot garbage'
Fastcompany· 2026-02-20 23:36
Core Viewpoint - The controversy surrounding AMC Theatres' decision to screen an AI-generated short film titled "Thanksgiving Day" has sparked significant backlash from moviegoers, leading to calls for boycotts and criticism of the choice over human-made content [1][2]. Group 1: AMC Theatres' Actions - AMC Theatres screened the AI-generated short film "Thanksgiving Day" as part of a pre-show initiative, which was not initiated by AMC itself but by Screenvision Media, a cinema advertising company [2]. - AMC clarified that the pre-show advertising packages from Screenvision run in fewer than 30 percent of its U.S. locations [2]. Group 2: Public Reaction - Social media users expressed outrage over AMC's decision, with many labeling the screening of AI-generated content as "hot garbage" and calling for boycotts of AMC theatres [2]. - Critics highlighted the preference for traditionally made short films over AI-generated ones, indicating a strong sentiment against the use of artificial intelligence in creative content [2].