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Target to expand online marketplace, boost product assortment as it aims for $15 billion in sales growth by 2030
CNBC· 2025-03-04 16:03
Core Insights - Target plans to generate over $15 billion in revenue growth over the next five years by focusing on its third-party marketplace, media network, and same-day delivery services [1] Group 1: Business Strategy - Target aims to expand its third-party marketplace, increasing digital sales from approximately $1 billion in 2024 to over $5 billion by 2030, focusing on well-known brands rather than small businesses [4] - The company plans to double the size of its in-house media company, Roundel, which generated over $2 billion in value last year [5] - Target will enhance its retail fundamentals by improving product freshness, store revamps, and better inventory management to regain its competitive edge [6] Group 2: Product Assortment and Supply Chain - Target has identified lagging discretionary sales as a key issue and plans to expand its gaming, sports, and toys assortment while boosting its home selection [7] - The company intends to introduce 600 new food and beverage items under its private label brands, Good & Gather and Favorite Day, and revamp its pet supplies brand [8] - Target aims to improve its apparel supply chain to respond more quickly to trends and compete with e-commerce rivals [9] Group 3: Investment and Expansion - Target plans to invest between $4 billion and $5 billion in stores, supply chain, and technology to enhance delivery speeds and reduce out-of-stocks [10] - The company will open 20 new stores, primarily large formats, and invest in remodeling existing locations [11]