Core Insights - Reddit is integrating its search function with Reddit Answers to create a unified search experience, making the search box more prominent in the app [1] - The company has over 70 million weekly active users utilizing the search function and 6 million using Reddit Answers [1] - A recent survey indicated that 80% of users believe some questions can only be answered by humans rather than AI [2] User Demand and Engagement - There is a strong demand for Reddit as a source of information, being the most cited source for AI platforms like Google Overviews and Perplexity, and second for ChatGPT [3] - The percentage of Reddit cited on Perplexity is 46.7%, indicating a strong preference for community-generated content [3] Financial Performance - In Q2 2025, Reddit reported a 78% increase in revenue year-over-year, reaching $500 million [5] - Daily active users have grown to 110 million, marking a 21% increase from the previous year [5] Industry Trends - The shift towards search is seen as a strategic move, as users often add "Reddit" to their Google searches, indicating existing demand [4][5] - The rise of alternative search experiences, such as TikTok, reflects changing user behavior in seeking specific content [5] Challenges - Reddit may face challenges with increased AI-generated spam as it enhances its search capabilities [6][7] - The platform will need to combat the influx of AI content that could undermine the quality of community-generated responses [7]