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AI改变了一切,除了猫咪
虎嗅APP· 2025-06-30 10:22
Core Viewpoint - The rise of AI-generated cat videos has transformed into a lucrative business, attracting significant attention and engagement across social media platforms [10][12]. Group 1: Popularity and Engagement - AI cat videos have gained immense popularity, with channels like Batysyr achieving 770,000 new followers and 100 million views in just one month through 20 AI cat videos [8]. - Another channel, Cat channel 91, saw a surge of 2 million new subscribers after switching to AI-generated content, with video views skyrocketing from tens of thousands to millions [8]. - The trend is not limited to international platforms; similar growth is observed in domestic accounts, indicating a widespread appeal [10]. Group 2: Monetization Strategies - Creators are monetizing AI cat videos through various methods, including platform revenue sharing, with TikTok videos generating between 1,200 to 2,000 RMB for 10 million views [12]. - Advertising integration within AI pet short dramas is another revenue stream, as seen with accounts promoting pet products [12]. - Some creators charge for the production process of these videos, indicating a direct monetization approach [13]. Group 3: Technological and Cultural Factors - The current success of AI cat videos is attributed to a convergence of advanced AI technology and cultural trends, creating a "perfect chemical reaction" [15]. - The low production cost of these videos, often only requiring a few dozen RMB, has lowered the barrier to entry for creators [19]. - The ability of AI to simulate physical laws convincingly has enhanced the quality and appeal of the content, making it more engaging for viewers [19]. Group 4: Psychological Appeal of Cats - Cats have been chosen as the primary subject due to their inherent appeal, which aligns with psychological concepts like "neoteny," making them relatable and endearing to audiences [22]. - The use of cats helps avoid the "uncanny valley" effect, allowing AI companies to showcase their technology without risking viewer discomfort [22]. - The extensive history of cat content on the internet has provided a rich dataset for AI training, further enhancing the quality of the generated videos [22]. Group 5: Societal Implications - The phenomenon of AI cat videos reflects a broader societal trend, indicating how advanced technology can resonate with fundamental human emotions [24]. - The engagement with AI-generated content serves as a gentle introduction for society to adapt to the future of AI-generated content (AIGC) [24]. - The emotional responses elicited by AI cats highlight the intersection of technology and human sentiment, suggesting that AI can mirror human experiences and desires [24].