Core Insights - Verb Technology Company, Inc. has acquired Lyvecom, Inc. for a total consideration of $3,000,000 in cash, repayment of $1,125,000 in S.A.F.E. instruments, $100,000 for an existing loan, and 184,812 restricted shares valued at $1,000,000 [1][2] - The acquisition aims to enhance the MARKET.live platform's capabilities in social commerce, particularly in livestream shopping, amidst a projected growth in the global online video platforms market, expected to reach approximately $117.35 billion by 2034, growing at a CAGR of 25.20% from 2025 to 2034 [2][13] Acquisition Details - The acquisition closed on April 11, 2025, and includes an earn-out provision of up to an additional $3,000,000 based on performance metrics over a 24-month period [1] - The integration of Lyvecom's technology is expected to provide brands with a true omnichannel livestream shopping experience across various platforms [3][4] Market Positioning - The acquisition positions Verb to capitalize on the growing demand for livestreaming and shoppable video content, addressing consumer concerns about data privacy and brand control [5][6] - Brands will gain full control over their audience, content, and conversions, allowing for a more direct relationship with consumers [4][5] Consumer and Brand Benefits - The new capabilities will enable brands to recreate social commerce experiences on their own websites and apps, enhancing direct communication and brand loyalty [6] - MARKET.live will provide access to Lyvecom's merchant playbooks, helping brands navigate social algorithms and optimize livestreams [7][8] Future Growth Potential - The integration of AI-powered video commerce is expected to redefine consumer engagement and shopping experiences, allowing brands to meet customers on their preferred platforms [9] - Verb's CEO emphasizes the importance of "owning the audience" for e-commerce success, highlighting the strategic advantage of the acquisition [9]