Core Insights - The food and beverage industry is facing significant challenges including supply chain disruptions, rising costs, and changing consumer preferences, making sustainable growth increasingly difficult [1] - The FBIF2025 event aims to address these challenges by focusing on innovation, strategic positioning, and global market expansion for food and beverage brands [2][3] Event Overview - FBIF2025 will take place from May 8-10, 2025, at the National Convention and Exhibition Centre in Shanghai, featuring over 200 speakers, 7400+ industry guests, and 600+ exhibitors [3][4] - The event will cover various topics through plenary sessions and sub-forums, including Dairy Talks, Snack & Baking Talks, Drink Talks, and Functional Ingredient Talks [4][6] Industry Trends - The food and beverage industry is entering a critical phase where innovation and steady progress must coexist, with a focus on AI empowerment, product value chain restructuring, and global market expansion [27][28] - The global functional food market is projected to reach $275.77 billion by 2025, with a CAGR of 7.9%, indicating a growing trend towards health-conscious products [188] Innovation Focus - The FBIF2025 Forum will explore new approaches for product development, emphasizing the importance of consumer demand insights and overcoming challenges in the concept-to-implementation chain [350] - The event will feature discussions on effective marketing practices, including leveraging social media for brand growth and consumer engagement [269][270] Global Expansion - Chinese food and beverage brands are accelerating their global expansion, with a strategic focus on capturing opportunities in international markets such as the Middle East and Southeast Asia [2][234] - The FBIF2025 Channel Talks will facilitate matchmaking sessions between brands and global retail channels to enhance market reach [236][370] Awards and Recognition - The FBIF Wow Food Awards will recognize outstanding innovation in the food and beverage sector, with a focus on product, packaging, and marketing [353][355] - The awards ceremony will integrate with the event's forums, showcasing winning entries and promoting multi-dimensional storytelling [355] Networking Opportunities - FBIF2025 will host gala dinners to foster networking among senior representatives from leading channels and brands, enhancing collaboration within the industry [433][434]

As the consumer market continues to evolve rapidly, businesses are facing mounting challenges— from supply chain disruptions and rising costs to the transformation of distribution channels and retail models, shifts in consumer preferences and health-conscious trends, as well as mounting innovation bottlenecks and intensified industry competition. Under these pressures, achieving sustainable growth is becoming increasingly difficult. The FBIF2025 Forum consists of Plenary Session and 8 parallel sub-forums. T ...