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As a chief innovation officer, writing fiction helps me with my job. I'm now a better strategist.
Business Insider· 2026-03-20 16:09
Earlier this year, I shook a strategy leader out of her deeply held convictions by asking three questions that made her stop and think. It shifted the tenor of the discussion, and after a more expansive, free-flowing exchange, she asked me how I find new ways to address complex issues. The answer surprised her: I think and ask questions like a writer. I didn't become a sharper strategist by filling my calendar with training courses or innovation workshops. I became sharper by writing fiction. And I believe ...