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Pinterest raises quarterly revenue forecast, boosted by tvScientific deal
Reuters· 2026-02-18 13:26
Core Viewpoint - Pinterest has raised its first-quarter revenue forecast following the acquisition of connected-TV advertising platform tvScientific, indicating a positive outlook despite recent stock performance challenges [1] Group 1: Revenue Forecast - The company now expects first-quarter revenue to be between $958 million and $978 million, an increase from the previous forecast of $951 million to $971 million [1] - The revised forecast reflects a partial-quarter contribution from the newly acquired tvScientific business [1] Group 2: Acquisition Details - The acquisition of tvScientific, announced in December 2025, marks Pinterest's first major deal since 2022 [1] - This deal integrates tvScientific's outcome-based CTV buying platform into Pinterest's performance-advertising suite, enhancing its media buying capabilities [1] - The integration allows Pinterest to utilize Performance+ AI optimization tools, automate media buying, and improve campaign optimization through machine learning [1]