Core Insights - Harmonic has announced enhanced capabilities for its VOS®360 Ad SaaS solution, focusing on AI-powered contextual ad triggering and advanced programmatic advertising to increase advertising revenue and improve viewer experience [1][2] Group 1: AI-Powered Contextual Ad Triggering - The VOS360 Ad solution introduces AI-driven real-time video analysis to identify high-value monetization moments during live sports, allowing for dynamic insertion of contextually relevant ads [2][3] - This capability transforms the monetization of live sporting events by providing innovative ad inventory to brands and agencies [3] Group 2: Programmatic Advertising - The advancements in VOS360 Ad facilitate programmatic advertising, enabling broadcasters to leverage the efficiency of the digital ad ecosystem, unlocking new demand and boosting ad revenues [4] - The solution integrates seamlessly with major demand-side and supply-side platforms, including Google Ad Manager and Magnite SpringServe, to streamline programmatic ad delivery [5] Group 3: Market Position and Future Demonstrations - Harmonic is positioned as a leader in virtualized broadband and video delivery solutions, aiming to revolutionize how media companies monetize content [7] - The latest innovations will be showcased at IBC2025, highlighting the company's commitment to advancing advertising technology [6]