Core Insights - Criteo has appointed Wilfried Schobeiri as Senior Vice President, Head of Product, Performance Media, to enhance its platform-first business model and create more value for brands and agencies [1][2] - Schobeiri will focus on advancing Criteo's strategy of developing AI-first products for commerce, allowing marketers to engage consumers throughout the shopping journey with improved autonomy and performance [2][4] - The appointment is part of a broader strategy to strengthen Criteo's platform vision, which includes other strategic hires like Sandeep Hejmadi, aimed at enhancing data infrastructure and privacy-first advertising solutions [3][4] Company Strategy - Criteo aims to evolve its performance media offerings into a comprehensive, self-service platform that caters to leading marketers across various channels [1][3] - The company is leveraging its extensive commerce dataset and AI capabilities to innovate and provide enhanced solutions for marketers [6] - Criteo's Chief Product Officer emphasized the importance of Schobeiri's technical expertise in accelerating the development of AI-driven commerce solutions [4][5] Leadership Background - Wilfried Schobeiri brings over 20 years of experience in building technology organizations and product development teams, with a strong background in programmatic and data-driven advertising [2][4] - Prior to joining Criteo, Schobeiri held significant roles at Ogury, Banyan, and MediaMath, contributing to the development of global product and technology strategies [4][5] - He has also been involved in industry initiatives, such as the IAB Tech Lab and the IAB Europe Transparency & Consent Framework, showcasing his leadership in the adtech space [5]