Core Insights - Influencers and AI-generated avatars are driving growth in emerging markets for consumer goods companies, particularly through livestreaming apps in China [1] Group 1: Market Dynamics - The use of influencers and AI-generated avatars is becoming a significant trend in the marketing strategies of consumer goods companies [1] - Livestreaming apps in China are facilitating the sale of a wide range of products, including Durex condoms and Harpic toilet cleaner, indicating a diverse product offering [1] Group 2: Growth Opportunities - The emerging market growth led by these digital marketing strategies presents new opportunities for consumer goods companies to expand their reach and increase sales [1] - The trend highlights the importance of adapting to new technologies and consumer behaviors in order to remain competitive in the market [1]