Core Insights - Rose Rocket, an AI-enabled Transportation Management System (TMS) provider, has acquired Toronto-based technology provider Centro, marking its first acquisition [1][2] - Centro's software enhances supply chain systems by converting emails into structured data, addressing complex freight workflows beyond standard AI capabilities [2] - The integration of Centro's technology has led to the launch of Rose Rocket's AI-native email assistant, TED, which automates the conversion of shipment emails into booked orders, improving operational efficiency [3][4] Company Developments - The acquisition aims to eliminate manual bottlenecks in the supply chain, providing brokers, carriers, and shippers with enhanced visibility and automation [5] - Centro's co-founders, Jamyang Tenzin and Andrew Liu, will join Rose Rocket to facilitate the integration of their technology [5] - Rose Rocket's platform currently serves over 100,000 daily users from more than 1,200 logistics companies and processed $2.7 billion in freight last year [6] Industry Trends - The TMS landscape is expected to undergo significant changes in the next five years, with a shift towards AI-native systems [3] - Companies in the transportation sector will need to adapt to these advancements to remain competitive [3]