Equities Americas Internet Services Chris Kuntarich 29 June 2025 ab Global Research US Internet App Install/Ecom Advertising Expert Call Takeaways Key Takeaway We spoke to an agency with visibility into ~$1B of ad spend which includes ~$650M of gaming user acquisition spend that is expected to grow 25% YoY in FY25 vs FY24 30% YoY. Regarding APP, 2Q gaming UA growth was better than expected while ecom related growth for the channel moderated and tone downticked vs our last conversation in March. Regarding Un ...

Key Takeaways TTD's international growth beat North America for the ninth straight quarter despite lower ad spend share. CTV remains a key driver, with over 90M households reached and strong traction worldwide. Two-thirds of clients now use Kokai, cutting costs and boosting efficiency ahead of full adoption this year.In the last reported quarter, The Trade Desk’s (TTD) “International growth again outpaced North America for the ninth quarter in a row,” marking a major milestone. While North America account ...

As targeting choices become more sophisticated, the impact on return on ad spend compounds — for better or worseCHICAGO, June 12, 2025 (GLOBE NEWSWIRE) -- An analysis from TransUnion (NYSE: TRU) sheds new light on the impact of audience composition on marketing performance, showing that making the best targeting decisions can have a compounding effect on return on ad spend (ROAS}—an upside of up to 9x. The analysis, based on real-world campaigns from 25 TransUnion measurement clients across five verticals, ...

Financial Data and Key Metrics Changes - Total revenue for Q1 2025 was $85.7 million, down 1.3% from $86.8 million in the same quarter last year [13] - Adjusted EBITDA for the quarter was $7.4 million, up 2.8% year over year, resulting in an adjusted EBITDA margin of 8.6% [14][15] - The company expects full year revenue for 2025 to be in the low end of the previously provided range of $360 million to $370 million [16][17] Business Line Data and Key Metrics Changes - Content and ad measurement revenue was $73.2 million, slightly up from the prior year, driven by growth in cross platform and local TV offerings [13] - Cross platform revenue increased by 20.5% year over year to $9.7 million, supported by growth in Proximic and Comscore campaign ratings [13] - Syndicated audience revenue decreased by 1.7% to $63.5 million, primarily due to declines in national TV and syndicated digital products [14] - Research and Insight Solutions revenue was down 11.5% to $12.5 million, attributed to lower renewals and timing of deliveries [14] Market Data and Key Metrics Changes - The company noted a cautious approach from advertisers in certain categories, impacting overall performance in the cross platform solution group [8] - The macroeconomic environment has created uncertainty, affecting ad spend, particularly in digital advertising [7] Company Strategy and Development Direction - The company is focused on driving greater adoption of its offerings, particularly for use in TV currency transactions [10] - The rollout of the cross platform content measurement product has been encouraging, addressing an unmet need for clients [11] - Comscore certified deal IDs were announced, aimed at improving targeting and efficiency in programmatic advertising [12] Management's Comments on Operating Environment and Future Outlook - Management expressed caution regarding expectations for Q2 revenues due to macroeconomic uncertainty impacting ad spend [8] - The company anticipates revenue in Q2 2025 to be in line with Q1 and roughly flat compared to Q2 2024, with expectations for revenue growth in the latter half of the year [17] - Management is monitoring industry and economic conditions to align expectations and strategy as needed [18] Other Important Information - The company achieved another accreditation from the MRC for its TV measurement offering, making it the only solution meeting MRC standards for both local and national TV measurement [5][6] - The company is making progress in addressing legacy workflows and technical debt, which has improved operational execution [6] Q&A Session Summary - No questions were raised during the Q&A session, leading to the conclusion of the conference call [19]