Core Insights - Orange 142, a division of Direct Digital Holdings, has launched a high-compliance practice aimed at advertisers in regulated industries such as energy, political, and governed consumer products, addressing the need for compliance and performance in complex regulatory environments [1][3] Group 1: New Practice Overview - The new practice leverages Orange 142's adtech stack, which includes compliance-aligned supply paths, privacy-safe targeting, and transparent ROI-driven measurement, combining advanced AI capabilities with high-touch client service [2] - This initiative aims to provide a more efficient and accountable media-buying approach for regulated verticals, setting Orange 142 apart in a competitive market [2] Group 2: Client Support and Compliance - Orange 142 will assist clients in defining category-specific requirements, establishing activation rules, and aligning measurement practices with regulatory expectations, ensuring compliance in audience targeting, data handling, disclosures, and message review [3] - The practice is designed to offer clients a predictable and transparent framework, enabling them to act swiftly without compromising compliance or performance [3][4] Group 3: Market Demand and Future Plans - There is a growing demand for clarity in regulated industries regarding campaign approval processes and result measurement, which the new offering aims to address [4] - The new service is available immediately, with additional guidance, vertical insights, and activation playbooks expected to roll out in early 2026 [4]