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Xpeng defies China's EV price war with steady sales as Tesla and local rivals try to keep pace
CNBCยท 2025-07-02 03:49
Core Insights - Xpeng is maintaining strong sales momentum with 34,611 car deliveries in June, marking its eighth consecutive month of over 30,000 deliveries, despite intense competition from BYD and others in the Chinese electric vehicle market [1][2] Industry Overview - The electric vehicle price war in China has intensified, leading to government criticism of excessive competition, with President Xi Jinping calling for better governance of low-price competition [3] - BYD remains the dominant player in the market, with June sales reaching 377,628 vehicles, contributing to a total of 2.1 million vehicles sold in the first half of the year [13] Competitor Performance - Xpeng's competitors have shown mixed results: - Zeekr reported 16,702 deliveries in June, down 11.7% month-over-month and 16.9% year-over-year [4] - Nio delivered 24,925 cars in June, showing slight growth due to its premium and lower-priced brands [4] - Li Auto delivered 36,279 vehicles in June, a decline of 11.2% from May, but exceeded its second-quarter guidance with 111,074 total deliveries [5] - Xiaomi reported over 25,000 electric car deliveries in June, with significant demand for its new YU7 SUV, which is priced lower than Tesla's Model Y [8][9] Market Dynamics - Tesla's sales in China are estimated at approximately 128,000 units for Q2, down 12% year-over-year, facing pressure from new model launches by Chinese brands [10] - Tesla's market share in China's new energy vehicle segment has slightly declined, with retail sales just over 200,000 vehicles in the first five months of the year [11] - Leapmotor and Aito reported strong growth with record deliveries of 48,006 and 44,685 cars respectively in June [12] Future Outlook - Analysts predict that BYD, Xiaomi, and Geely are likely to survive potential industry consolidation, while Nio may face risks due to financial challenges despite having a strong product lineup [14]