Core Insights - Target Corporation has launched a limited-time collection in collaboration with Woolrich, featuring over 100 items that blend outdoor craftsmanship with modern style, available starting at $2 and most items under $40 [1][2][6] Product Offering - The collection includes men's and women's apparel, home goods, outdoor gear, and food and beverage items, with highlights such as the Women's Buffalo Check Melton Jacket and an inflatable kayak [2][6] - For the first time, Target will offer early access to three exclusive items for members of its paid membership program, Target Circle 360, prior to the official launch [8][9] Marketing and Shopping Experience - Target will launch an "Adventure Is Wherever You Are" marketing campaign featuring influencers and capturing the spirit of exploration [10] - The shopping experience will be enhanced with dedicated displays in select stores and a user-friendly online experience, including same-day pickup and delivery options [11] Brand Legacy - Woolrich, known as the original outdoor clothing company since 1830, has a rich history of durability and craftsmanship, which is celebrated in this collaboration [4][7] - Target has a long-standing commitment to design partnerships, having collaborated with nearly 200 designers over 25 years to deliver on-trend and affordable styles [5][12]