Group 1 - Latin America is becoming one of the fastest-growing media markets globally, with projected revenue reaching $65 billion by 2026, reflecting a year-on-year growth of 10.7%, significantly outpacing the U.S. growth rate of 6.9% to $453 billion [2] - The growth in Latin America is driven by the rapid penetration of online video, the expansion of ad-driven models, and the rise of innovative content formats such as micro-dramas [2] - Brazil and Mexico are leading the expansion in the Latin American media market, with Brazil being the third-largest FAST (Free Ad-supported Streaming TV) market globally, generating $152 million in revenue [2] Group 2 - Micro-dramas are rapidly transforming the media landscape in Latin America, with global revenue expected to reach $14 billion by 2026, of which approximately $3 billion will come from markets outside China [3] - Micro-dramas are characterized by low production costs and high user engagement, becoming a core driver of mobile video participation [3] - The ViX platform by TelevisaUnivision demonstrates how micro-dramas can be integrated into AVOD (Ad-supported Video on Demand) and free ad-supported ecosystems, enhancing user engagement and total viewing time [3] Group 3 - Advertising has become the primary driver of media growth in Latin America, with $42 billion of global online video market growth by 2025 coming from ad-driven models, highlighting the shift from traditional TV and subscription monetization strategies to ad-dominated models [5] - This development underscores the increasing importance of advertising within the media ecosystem in the region [5] Group 4 - By 2026, global media and entertainment revenue is expected to approach $1.2 trillion, putting pressure on streaming services like Netflix, Amazon Prime Video, and Disney+ to close the interaction gap with social platforms like YouTube and TikTok, which have daily user engagement exceeding one hour [6] - The rise of native mobile content formats such as micro-dramas presents strategic opportunities to capture rapidly growing audiences without cannibalizing the audience for long-form quality content [6] - The mobile-centric consumption model, robust advertising market, and innovative storytelling formats in Latin America position it as a natural testing ground for the next phase of global media growth, with online video revenue projected to reach $34 billion by 2026 [6]