Group 1 - Heinz has launched the world's first advertisement that is interrupted by a movie, called "Post-Post Credits," which will be shown exclusively at Dubai Mall Reel Cinemas during specific movie screenings [1][2] - The advertisement consists of two parts, with the first part teasing the audience before the movie and the second part rewarding those who stay until the end with limited-edition Heinz merchandise and exclusive discount deals [1][2] - The campaign emphasizes the value of patience, paralleling the experience of waiting for a movie's post-credit scene with the enjoyment of Heinz ketchup [2] Group 2 - The Kraft Heinz Company reported net sales of approximately $26 billion for 2024, focusing on growing its iconic and emerging food and beverage brands globally [3] - The company aims to make a sustainable and ethical impact while addressing global food needs, positioning itself as a consumer-driven organization [3] - FP7 McCann, the creative agency behind the campaign, has a strong regional presence with 14 offices across 14 countries and has received numerous awards for its creativity and effectiveness [4][5]