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National Advertising Review Board Recommends T-Mobile Discontinue Certain Comparative Savings Claims for its Mobile Telephone Service
GlobeNewswire News Roomยท 2025-08-11 16:00
Core Viewpoint - The National Advertising Review Board (NARB) has recommended that T-Mobile US, Inc. discontinue certain express savings claims and modify its advertising to avoid unsupported implied claims [1][5]. Group 1: Advertising Claims - The National Advertising Division (NAD) initiated a case against T-Mobile based on savings claims in various advertisements, including a brochure and commercials [2]. - T-Mobile attempted to clarify its savings claims by explicitly referencing streaming services in its advertisements [3]. - The NARB panel found that the phrase "plus streaming" used by T-Mobile was confusing and did not adequately communicate the nature of the price comparison [4][5]. Group 2: Recommendations and Compliance - The NARB panel agreed with NAD's conclusion that many consumers would misunderstand the promoted savings as being based solely on wireless plan costs without considering additional benefits [5]. - The panel recommended that T-Mobile modify its advertising to avoid implying unsupported claims, although it did not agree with all of NAD's recommendations [6]. - T-Mobile stated that it disagrees with the panel's decision but will comply with the recommendations [7].