Summary of SoberSafe Conference Call Company Overview - **Company Name**: SoberSafe (SOBR) - **Industry**: Alcohol monitoring and detection technology - **Market Position**: Publicly traded on NASDAQ, with a focus on replacing traditional breathalyzers with advanced technology [1][2] Core Points and Arguments - **Market Traction**: The company is transitioning from early adoption to market expansion, indicating a positive growth trajectory [2] - **Product Offering**: SoberSafe aims to establish a new standard for alcohol detection through a combination of hardware (SilverCheck and wearable bands) and software (SaaS model) [3][4] - **Target Market**: Focus on behavioral health, with 46,000 facilities in the U.S. and a significant addressable market of 28.9 million individuals diagnosed with alcohol use disorder [5][8] - **Competitive Landscape**: Competing with established players like Soberlink, offering more affordable pricing and advanced features [11][12] - **Sales Strategy**: Direct sales force targeting behavioral health facilities, with additional consumer digital marketing efforts [6][13] Financial and Operational Highlights - **Revenue Growth**: Initial traction with 55 devices installed and around 500 users, indicating progress in market adoption [14] - **Financial Health**: Approximately one year of cash reserves, no debt, and a clean balance sheet, allowing for strategic execution over the next six to eight months [19][20] - **E-commerce Platform**: Launched a new platform for B2B consumers to manage purchases and subscriptions, enhancing customer experience [23][24] International Expansion and Licensing Opportunities - **Global Testing**: Conducting tests in Australia, New Zealand, India, Italy, and the UK, with potential for significant market entry based on successful outcomes [15][16][17] - **Licensing Potential**: Exploring licensing agreements for technology, particularly in India, where a partnership is being established for in-vehicle alcohol detection systems [18][31][32] Technology Comparison - **Superior Detection**: SoberSafe's technology offers early and longer detection capabilities compared to traditional breathalyzers, validated by third-party testing [28][29] Additional Insights - **Board Enhancements**: Recent additions to the board with expertise in governance and scientific advisory roles to strengthen company leadership [21][22] - **Patent Acquisition**: Secured a European patent for the SoberCheck device, opening up additional licensing opportunities in Europe [25][26] This summary encapsulates the key points discussed during the SoberSafe conference call, highlighting the company's strategic direction, market opportunities, and competitive advantages in the alcohol monitoring industry.

As filed with the Securities and Exchange Commission on April 13, 2023 Registration No. UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 SOBR Safe, Inc. www.sobrsafe.com (Exact name of registrant as specified in its charter) Identification No.) 6400 S. Fiddlers Green Circle,Suite 1400 Greenwood Village, Colorado 80111 (844) 762-7723 (Address, including zip code, of registrant's principal executive offices) David Gandini, ...