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Coffee giant Nescafe targets Gen Z as consumption habits shift
CNBC· 2025-07-19 09:25
Olga Rolenko | Moment | Getty ImagesORBE, Switzerland — For almost a century, a nondescript factory in an unsuspecting town beneath the Swiss mountains has played host to some of the most widely consumed coffee trends brewed up by caffeine giant Nescafe.From the 1938 launch of its flagship soluble powdered coffee to freeze-dried granules and later coffee capsules, the Nestle-owned household brand is now targeting its latest iteration for the next generation of coffee drinkers."We have to develop solutions s ...