Core Insights - Magnite has announced a strategic partnership with dentsu in EMEA to enhance innovation and performance in the media supply chain [1][2] - The collaboration focuses on utilizing Magnite's video tools to support dentsu's Total TV initiative and aims to lead in the "Algorithmic Era" of advertising [1][3] Group 1: Partnership Details - The partnership enables dentsu to leverage Magnite's SpringServe video platform for more efficient and data-rich connections to inventory, enhancing media experiences [2] - The collaboration emphasizes a commitment to evolving media deployment and optimization, with a focus on client performance [2] Group 2: Strategic Goals - Dentsu aims to build Next Gen media solutions through partnerships with leading technologies, enhancing client success in the Algorithmic Era [3] - Magnite's technology facilitates a shift from transactional media buying to a more curated, high-performance approach, providing greater visibility and control over media buys [3]