Market Trend - The age of analog is making a comeback, with Gen Z seeking a lifestyle less focused on constant connection and more on intentional consumption [1] - More creators are sharing their analog bags, indicating a growing trend [2] - Nostalgia is a significant driver, with at least 71% of Gen Z reporting they bought a nostalgic item in the past year [3] Consumer Behavior - Some individuals are redefining their relationship with technology, as demonstrated by using a flip phone and converting an iPhone into a landline [1] - Consumers are feeling overwhelmed by the abundance of music, movies, and content [3] - Consumers are looking for items like CD players to start collections [3]